Total 515 reviews

4.2

All reviews are from verified customers

Rating Distribution

5

Stars

37%

4

Stars

48%

3

Stars

14%

2

Stars

1%

1

Stars

1%

Satisfaction score

Ease of use

8

Value for money

8

Customer Support

8

Functionality

8

A

Anonymous

Mid-Market, 11-50 employees

4.0
November 2023

A flexible power tool

Pros

What I like is how adaptable the marketing automation is , I can set up rules exactly the way I want them. The targeting tools help me pinpoint the right customers with accuracy and I can build landing pages quickly without any technical know-how.

Cons

interface is awkward and could use a redesign and I've had to invest more time learning it than other automation tools I'm familiar with.

Rating Distribution

Ease of use

7

Value for money

10

Customer Support

8

Functionality

9

A

Anonymous

Mid-Market, 11-50 employees

4.0
November 2023

Interactive and supportive system

Pros

I find the UI very engaging and it made getting everything set up fast and easy. Their support team has been reliable and integrations are easy which really helps me keep our marketing initiatives moving forward.

Cons

When I first started using it, its hard to use and it took me a long time to get confident with the more sophisticated features and truly grasp how they work.

Rating Distribution

Ease of use

7

Value for money

10

Customer Support

9

Functionality

8

A

Anonymous

Mid-Market, 1-10 employees

5.0
November 2023

easy to teach

Pros

The user interface is highly interactive and getting new team members trained is absolutely easy. I've been able to run significantly more advanced campaigns and automation workflows than with other marketing platforms I've tried and the functionality here genuinely outperforms them.

Cons

NO CONS , it's been reliable and consistent across every feature and function.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

10

Functionality

9

A

Anonymous

Mid-Market, 11-50 employees

4.0
November 2023

Helpful but hard to learn

Pros

the marketing automation features here genuinely simplify our daily tasks and help align workflows across teams. I find the interface much more interactive to get around compared with other products I've tried. What I appreciate most is the community support , they host frequent meetups both virtually and face-to-face and the support team is dependable. There are also lots of fellow users online who are happy to lend a hand when problems pop up. Add in things like Launchpoint and hooking this up to other systems is pretty easy thanks to the wide range of built-in connectors.

Cons

I'll admit irs hard to use if you haven't worked with marketing automation before, it can feel pretty overwhelming at the start and you probably need substantial training to unlock its full potential. That said I do appreciate that there's a wealth of training materials and resources available to help you get up to speed.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

10

Functionality

9

KD

Krishna D.

Mid-Market, 1-10 employees

5.0
November 2023

Feature rich tool

Pros

the platform's marketing automation and campaign management tools are amazinggggg. The targeted campaign options make precision marketing much easier and I've noticed that monitoring user behavior is far simpler now. The interface is interactive and user-friendly and whenever I reached out, customer support responded quickly and was genuinely helpful. Also, the analytics dashboard is loaded with practical tools that offer deep insights into how my campaigns are performing.

Cons

I've noticed the platform's CRM integration support needs significant improvement , it doesn't integrate smoothly with several of the systems my team relies on which causes extra manual work and complicates our workflows.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

9

Functionality

7

CS

Constanza S.

Small-Business, 11-50 employees

5.0
November 2023

The best part is the hands-off marketing

Pros

The best part is how hands-off the marketing is and it genuinely feels like things are moving in my favor on autopilot.

Cons

So far, I haven't run into any major issues, everything seems to be functioning smoothly for me.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

NGS

Nand gopal S.

Small-Business, 11-50 employees

4.0
November 2023

Great tools

Pros

I can quickly monitor live data and dig into customer insights and the cross-channel marketing features work really well. The user interface is simple and very easy to use.

Cons

For our small business, the licensing is plus the additional charges are a serious burden and we just can't justify the ongoing expense given our budget constraints.

Rating Distribution

Ease of use

9

Value for money

6

Customer Support

10

Functionality

9

AK

ABHAY K.

Mid-Market, 11-50 employees

4.0
November 2023

Interactive visual enhancement tool

Pros

ui is smooth and I love how it improves Outlook's visual elements. Drawing bar charts and building tables is simple which makes putting together reports far more efficient for me.

Cons

It'd be great to see more features added. Having more tools could really help more people use it easily and get more done.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

9

Functionality

9

RK

Roushan K.

Small-Business, 51-100 employees

5.0
November 2023

Versatile & supportive ecosystem

Pros

Being able to pull up every piece of data I need to grow our business has made this a truly indispensable marketing tool for me. Its flexibility really shines through with the range of built-in features it provides. On top of that, the Adobe Marketo community has been very helpful, whenever I'm stuck or have a question, someone is almost always there to lend a hand. I absolutely appreciate that community element and it's one of my favorite parts of using the platform.

Cons

the available templates and visual styles a little dated , I wish there were more contemporary, fresh choices to pick from. Aside from that problem, I don't really have any significant issues with the platform.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

8

Functionality

9

SK

Suraj K.

Small-Business, 1-10 employees

4.0
November 2023

Easy setup with slow support

Pros

It is very interactive and simple to use. My team and I had a very simple time getting everything configured and woven into our operational workflows , it went much more smoothly than I expected, no matter the company's scale or setup.

Cons

I've noticed the customer support needs work, their replies can be on the slower side and the guidance they provide doesn't always meet my expectations in terms of depth or completeness.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

7

Functionality

9

SM

Shivpujan M.

Mid-Market, 1-10 employees

5.0
November 2023

My go to tool!

Pros

Getting this set up was simple and relying on it day-to-day feels easy. their customer support is consistently responsive and helpful whenever I reach out for help.

Cons

I honestly can't point to any downsides , nothing significant comes to mind and in my experience it has performed reliably and met my needs without issue.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

US

Udit S.

Small-Business, 11-50 employees

5.0
November 2023

Efficient and simple integration

Pros

Personally, I'm really impressed by how fast and efficient this tool is and I find it simple to use. Its integrations with other software are also very smooth and easy to set up.

Cons

I have not got any particular issues to report with this tool, nothing major has bothered me so far.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

DKS

Dhinesh Kumar S.

Mid-Market, 1-10 employees

4.0
November 2023

Solid software

Pros

This tool really simplifies my day-to-day workload and saves me an enormous amount of time, I also find the customer support team reliable and helpful.

Cons

I've noticed the voice training definitely needs quite a bit of improvement, words sometimes get misunderstood and that can become really frustrating. Also, I find the implementation process more complicated than I'd hoped , it needs clearer steps and a more user-friendly setup overall.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

8

Functionality

8

MR

MUKESH R.

Mid-Market, 11-50 employees

4.0
November 2023

thesis saver

Pros

Working on my thesis got a lot easier thanks to this app , it pulled everything into a clear workflow and saved me a huge amount of time. Setting it up was simple and whenever I ran into issues, the support team was very helpful, responsive and actually cared.

Cons

I occasionally notice small grammatical mistakes that crop up in the output.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

9

Functionality

9

A

Anonymous

Mid-Market, 11-50 employees

4.0
November 2023

An adaptable yet costly solution

Pros

Because it links so well with other Adobe apps, my workflow has become much smoother and more efficient. I've found this tool invaluable for handling lead generation, our team can quickly convert prospects into confirmed sales orders. I also like how flexible it is and everything feels simple and runs without problems.

Cons

The price can be quite high which is a real concern if I'm operating a smaller business. I also noticed that some people might struggle with the user interface at first, since it takes a little time to get used to how things are laid out.

Rating Distribution

Ease of use

8

Value for money

6

Customer Support

9

Functionality

9

AT

Ashish T.

Mid-Market, 11-50 employees

5.0
November 2023

very useful

Pros

this marketing tool has been a real asset because it gives me the practical insights I need to grow. Its tools let me manage projects and datasets smoothly and I find it excellent for keeping campaigns organized while expanding product lines to increase sales and overall revenue.

Cons

Biggest problem I face is a persistent bug in the campaign organization workflow that causes the system to freeze and erase everything I've been working on. It is incredibly aggravating because I frequently find myself rebuilding each product entry by hand, re-encoding details from scratch and restarting the entire campaign setup from the very beginning yet again.

Rating Distribution

Ease of use

8

Value for money

9

Customer Support

10

Functionality

7

PG

Prashant G.

Small-Business, 11-50 employees

4.0
November 2023

Easy to start but takes time

Pros

The interface is incredibly user-friendly and makes launching campaigns far easier than I anticipated. I like that there are so many automation options - they've enabled me to connect with my target audience more efficiently without needing to do all the repetitive tasks myself. The reporting tools are dependable as well, providing clear insights into campaign performance so I can tweak my strategy when necessary.

Cons

The cost can be quite high, particularly if I'm operating a small business or a startup with limited funds. its not very easy and it feels more involved than other marketing automation platforms I've used. It takes patience and hands-on practice to become truly comfortable with its full set of features but once I get past that, it proves worthwhile.

Rating Distribution

Ease of use

7

Value for money

6

Customer Support

10

Functionality

9

MK

Mohan K.

Small-Business, 11-50 employees

5.0
November 2023

awsome market management solution

Pros

I like how packed with features this platform is for managing marketplace operations. The support team gets back to you quickly which makes it simple to obtain assistance when required. Compared with other solutions I've tried, this one feels far easier to use.

Cons

there are not any issues, I find it actually outperforms most other options I've used.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

SP

Sameer P.

Small-Business, 1-10 employees

5.0
November 2023

game changer for career!

Pros

It has completely transformed both my studies and professional life. The support team has been helpful and the initial setup process is much simpler than expected.

Cons

I do find that locating specific material can be difficult because you have to enter the precise keywords to find what you're looking for.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

9

Functionality

9

A

Anonymous

Small-Business, 1-10 employees

4.0
November 2023

Efficient Automation

Pros

I can easily set off campaigns and connect with the right audience using this platform. Its behavioral triggers are simple and reliable and I've found the API integrations to be robust and dependable as well.

Cons

the interface have too much on tables and forms, so everything feels repetitive and vulnerable to changes, I also find the email editor pretty limited in what it lets me do.

Rating Distribution

Ease of use

7

Value for money

10

Customer Support

9

Functionality

7