Meritto

What Is Meritto?

Meritto, the flagship product of NoPaperForms, is an AI-powered operating system designed for educational organizations to manage student enrollments from inquiry to admission. Its 'Enrollment Cloud' brings inquiries, applications, student communication, and enrollment data into one system. This means users can easily track lead status, application progress, counselor follow-ups, and student interactions against the same record.

The platform has a modular structure, with separate tools for CRM, applications, engagement, and payments. Its 'Campaign Management System' tracks lead sources and enrollment conversions, so marketing teams can compare how different campaigns perform.

What Is Meritto Best For?

Among Meritto’s different features, it stands out for 'Mio AI Voice'. This feature lets admissions teams manage high volumes of student outreach. It uses enrollment context such as lead stage and previous interactions to handle calls for qualification, follow-ups, reactivation, and reminders. After each call, it can record the outcome and next action in Meritto. This lets counselors focus on students who need direct human attention.

How Much Does Meritto Cost?

Meritto pricing starts at $8,000/year for the Starter Plan. It supports up to 15 users and includes unlimited contacts, email support, audience segmentation, contact management, and predictive analytics. The vendor also provides two higher-tier plans:

• Growth Plan: $15,000/year
• Pro Plan: $30,000/year

All plans are billed annually, with pricing based on institution size and selected usage limits.

Apart from the annual subscription fee, users should also need to budget for the following additional costs:

• SMS Usage: $0.005 – $0.05/SMS
• WhatsApp Messaging: $0.02 – $0.08/WhatsApp conversation
• Data Migration And Third-party System Integration: $1,000 – $10,000 (one-time)
• Voice Calling: $0.01 – $0.05/minute, plus $100 – $500 one-time setup
• Additional User Seats Beyond Plan Cap: $10 – $40/user/month
• AI Assistants For Students: $500 – $3,000/ month
• AI Assistants For Staff: $500 – $2,500/month
• Online Scoring And Student Evaluation Platform: $1,000 – $5,000/year
• GD-WAT-PI: $1,000 – $5,000/year
• Payment Gateway Processing: 1.5% – 2.5%/transaction

Pricing sentiments are mixed. Some users feel Meritto offers good value for schools that use its full set of enrollment tools. Others say the cost can be high for smaller institutions or teams with limited budgets.

Disclaimer: The pricing is subject to change.

Meritto Integrations

Meritto software supports integration with multiple third-party platforms and systems such as:

• Digilocker
• Moodle
• Careers360
• CallHippo
• Zoom
• Microsoft Dynamics 365
• Razorpay
• WebEngage
• Zoho CRM

How Does Meritto Work?

Once you log in to Meritto with your credentials, you can manage the enrollment process through these steps:

• Capture inquiries from your connected lead sources and bring them into the CRM
• Assign leads to the relevant counselors and track their progress through the enrollment journey
• Engage prospects through the communication channels set up for your institution
• Manage applications, documents, shortlisting, and interview activity as students move forward
• Track payment status alongside enrollment records where payment tools are connected
• Monitor lead movement, conversions, and enrollment performance through dashboards and reports

Who Is Meritto For?

Meritto serves organizations across the education sector. These include:

• Universities and colleges
• EdTech companies
• Coaching and training institutes
• K–12 schools
• Preschools
• Study abroad consultants
• Examination bodies

Meritto Use Cases

Based on what we have analyzed from Meritto's features and user reviews, the following are the key scenarios where this software is a good fit:

Coaching Centers And EdTech Providers Managing High Inquiry Volumes

Coaching centers and EdTech providers can use Meritto to manage large inquiry volumes and keep follow-ups organized across the enrollment funnel. It supports lead assignment, filtering, and counselor tracking for high-volume admissions work. Reviewers note that filtering tools made large lead pools easier to manage, and automatic lead assignment helped teams stay organized.

Admissions Teams Managing Applications Through Enrollment

Meritto helps admissions teams manage applications, document checks, shortlisting, evaluations, and admission-related payments through one connected process. Its application and post-application tools support the journey from submission to enrollment. For example, users highlight its ability to track payments, documentation, reminders, and student activity across the enrollment lifecycle.

Multi-Campus Universities Running Admissions Across Programs

Universities operating across several campuses may need admissions teams to coordinate applicants across programs and locations. Meritto keeps inquiries and applicant activity in one system and can route leads by campus or program. This makes it a practical fit for institutions running admissions across multiple locations.

Consultants Handling Multi-Destination Study Abroad Applications

Meritto supports study abroad consultancies managing applications across different countries, universities, and courses. Its CRM keeps inquiries, counselor activity, documents, and application progress in one place. This makes it a practical fit for teams handling several student application pipelines at the same time.

Is Meritto Right For You?

Meritto is a good fit for mid-sized and large educational institutions managing multiple programs, campuses, or high application volumes. Its METS credit system supports WhatsApp, email, SMS, and voice broadcasts through one shared credit pool. This way, institutions don’t have to manage separate balances across communication channels.

Echo complements this setup by linking one-to-one WhatsApp conversations with each student’s enrollment record, so counselors have relevant context during interactions.

The platform has also received industry recognition. It appeared in Deloitte’s Technology Fast 50 India in 2024 after an earlier appearance in 2020 and was included in HolonIQ’s South Asia EdTech 100 for 2024.

Data protection is becoming increasingly important for institutions handling student information across borders. GDPR remains a key standard for organizations processing personal data in the EU, particularly those serving international students. Meritto aligns its data-handling practices with GDPR principles through purpose-based data collection and defined retention periods for student information.

For institutions handling large volumes of student data, Meritto also maintains recognized security credentials. It holds ISO/IEC 27001, ISO 9001, and SOC 2 Type I, with SOC 2 Type II stated as in progress.

Still not sure if Meritto is the right call for your institute? Call (661) 384-7070 and we'll help you think it through.