Farhad Divecha
Marketing and Advertising, 11-50 employees
Less than a year
“inconvenient exports”
Pros
If a business doesn't already have a CRM in place, the free plan covers the basics reasonably well and does an okay job for getting started.
Cons
That said, it's missing a lot of key functionality that sales and marketing teams really need. On top of that, exporting contact communication and note data is a hassle, you can pull only the basic information, while notes, call history and similar details are left out which makes moving away from Zoho CRM pretty frustrating.
Rating Distribution
Ease of use
6
Value for money
6
Customer Support
4
Functionality
3
wagner grangeiro
Telecommunications, 1-10 employees
More than a year
“Great experience of 7 years”
Pros
It offers a free version packed with plenty of tools and honestly, it's more than enough to run a successful small business. After using it for over 7 years, I haven't experienced any downtime at all.
Cons
There seems to be a cap on how many emails you can send at one time to a group which feels a bit restrictive.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
9
Functionality
9
Thomas Reilly
Computer Software, 11-50 employees
More than a year
“Extensive filtering options”
Pros
This tool has been really useful for keeping notes on accounts, following the progress of a sale, logging conversations and handling plenty of other day-to-day details. It also helps a lot that you can create multiple contacts under one account so all the decision-makers, their job titles and their contact information are kept together. We use a lot of the features already and there are still quite a few we haven't tapped into yet like the calendar, email tools and task management which seem like they could be even more valuable once explored further. The filtering options are also extensive, making it simple to sort and organize leads into batches.
Cons
Something that isn't ideal is how a record begins as a "lead," since at that stage you can only add one contact for that customer. You can't add multiple contacts until the lead is converted into an account. It's not a dealbreaker but it would definitely help in situations where you're still figuring out which person you actually need to talk to. Another frustration is that there are several different places to leave notes which means you sometimes have to dig around to find the information you need. It would be much better if all notes were stored in one central place so nothing gets overlooked.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Tim Collins
Animation, 1-10 employees
More than a year
“Impressed with everything”
Pros
Coming over from another platform that cost almost 10 times more, I've been really impressed with every part of Zoho. It delivers everything we need at a much better price and I genuinely love all aspects of it.
Cons
At this point, I honestly don't have any complaints. We're very happy with both the product itself and the pricing.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
9
Functionality
10
Anthony Jones
Management Consulting, 1-10 employees
More than a year
“stores my contacts”
Pros
It felt like a practical CRM built for everyday work, while still offering a very powerful set of features. As the main salesperson, I needed a tool that could store my contacts, automate my emails and remind me when it was time to follow up and it handled those needs well.
Cons
The layout could get a little confusing if it wasn't set up properly. That felt more tied to how I structured my user experience than to the software itself.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Francisco Chávez
Marketing and Advertising, 11-50 employees
More than a year
“Centralized dashboard”
Pros
Having everything customizable and manageable from a single dashboard is a big plus. I don't need to jump between Gmail for emails, another app for contacts and Google Drive for files because it all stays centralized in one platform.
Cons
The interface can feel a bit cluttered and there are so many options that it may overwhelm beginners. If you've never worked with a CRM before, it can become complicated pretty quickly.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
7
Functionality
8
Renato Bongiovanni de Carvalho
Mechanical or Industrial Engineering, 11-50 employees
Less than a year
“Free for a small number of users”
Pros
It was simple and showing the rest of the team how to use it was just as easy. One of the biggest advantages is that it's free for a small number of users which makes it a really good option for small businesses working with a limited budget. On top of that, it offers a fairly complete CRM experience.
Cons
Only a couple of things really bothered me with Zoho CRM. First, it's fairly easy to end up with duplicate contacts in the funnel if you're not paying close attention. Second, once you're handling a larger volume of leads, there are other CRM options that are better suited for that scale.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
9
Anonymous
Financial Services, 500+ employees
Less than a year
“Solid funnel visibility”
Pros
Getting this up and running was simple and the opportunity feature is especially useful because it lets us track how prospects move through the funnel step by step.
Cons
It can be a little slow at times but not in a way that gets in the way of actually using the system.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
8
Functionality
9
Rakesh Kumar Saiba
Marketing and Advertising, 1-10 employees
Less than 6 months
“Approachable for beginners”
Pros
Right away, the platform felt approachable enough that even a complete beginner or someone just starting out could work with it. What really made it stand out for me though, is how well it connects with the other essential apps we rely on for daily business operations, both inside the company and with external workflows.
Cons
Even with all its strong features and overall usefulness, parts of the system still feel complex which can be intimidating for someone new. There's definitely a learning curve when it comes to understanding the terminology and how everything works. Zoho would really benefit from offering more tutorials that clearly explain each tool and how to use it so anyone could jump in with more confidence.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
9
Functionality
8
Federico Valencia
Telecommunications, 51-100 employees
More than a year
“Comes with lots of modules”
Pros
Using this software feels pretty simple and it comes with a lot of modules that really need to be explored to get the full value from the system. It works well for managing incoming leads, creating client records and keeping up with follow-ups.
Cons
Overall, it's user-friendly but because there are so many features some users can get a bit lost and end up not taking advantage of everything available.
Rating Distribution
Ease of use
7
Value for money
9
Customer Support
8
Functionality
7
Yvonne Dean-Bailey
Non-Profit Organization Management, 1-10 employees
More than a year
“perfect fit for our small firm”
Pros
It has been an excellent CRM for our small firm and fits exactly what we need. We mainly rely on it to manage passwords for different clients and campaigns and it does that job really well. It doesn't take much training to get started and it helps keep everything organized and in one place.
Cons
Honestly, I don't have any real complaints about the software although we used it for a pretty specific purpose. For what we needed, mainly keeping confidential passwords secure organized and accessible, it worked extremely well.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Johana Chalarca
Telecommunications, 11-50 employees
More than a year
“Comprehensive reporting”
Pros
Managing clients and databases with it feels very simple and creating reports is both practical and comprehensive. It's a tool that adapts well to all kinds of businesses which makes it very useful overall.
Cons
I'm very happy with the tool overall because it's useful and works well. The only thing I'd really like to see is an integration with WhatsApp.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8
KARTHICK PONNURAJ
Information Technology and Services, 500+ employees
Less than a year
“Attractive dashboard”
Pros
It has been one of the best CRM tools I've used for managing leads, accounts and overall workflow. The dashboard looks appealing and pipeline management is well designed and simple to access whenever needed.
Cons
Sometimes leads load a bit slowly when filters are applied on the dashboard.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
9
Alex Frakking
Market Research, 1-10 employees
More than a year
“Feels similar to Salesforce”
Pros
It covers about 90% of what most businesses need and for many users it feels very similar to Salesforce while costing a lot less. The interface has gotten much better over the last few years so new users can usually get up and running with basic CRM tasks in about an hour. One of the biggest advantages is the generous free tier which includes roughly 90% of the core features for up to three users. That makes it especially valuable for small businesses and startups that want enough access to properly test whether it fits their needs.
Cons
At this stage, Salesforce still has the edge when it comes to its much larger extension ecosystem. Zoho CRM does offer third-party extensions too but the selection is noticeably smaller. That said, it balances some of that out with strong integration across other Zoho products.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
8
Functionality
9
Stacy Ruddy
Publishing, 500+ employees
More than a year
“A complete package”
Pros
Zoho feels like a complete package, with tools to manage projects across teams, follow the customer journey and export data for deeper analysis.
Cons
Getting it set up isn't very simple. It comes with a lot of valuable features but there's definitely a learning curve before you can really get comfortable using it.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
7
Dana Ginsburg
Financial Services, 11-50 employees
Less than a year
“Easy to deploy”
Pros
Set up was easy and it has stayed just as simple to use over time. The interface is clean, simple and very user-friendly.
Cons
Nothing negative comes to mind for this review. After switching from Salesforce, Zoho has been easier to use overall.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
JAMIE WILBANKS
Utilities, 1-10 employees
More than a year
“Ability to send invoices”
Pros
It has been really helpful for keeping my emails organized and I can also send and receive invoices and payments without any trouble.
Cons
The only thing I'd want improved is the ability to color-code my emails since that would make managing them a lot easier for me.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
9
Todd Deluca
Business Supplies and Equipment, 1-10 employees
Less than a year
“Better suited for small businesses compared to Salesforce”
Pros
After moving from Salesforce, this felt like a much better fit for a small business. Salesforce had started to feel too expensive and unnecessarily complex, while Zoho offered better pricing and was much simpler to work with day to day.
Cons
At the beginning, its simple setup and simple workflow were a big plus. Over time though, as more modules were added, it started to feel more complicated, almost heading in the same direction as Salesforce which made me lose some interest in using it.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Raymond Richard
Events Services, 11-50 employees
Less than a year
“Best option out there”
Pros
Quite easy to use. The platform is user-friendly, very simple to work with and the pricing is affordable. Compared with other CRM tools, it feels like a better option overall.
Cons
An area that still needs improvement is Sheets which should be updated to feel more user-friendly. Also, Sheets and Docs seem to run on a different algorithm so they don't feel as consistent as the rest of the platform.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
8
Anonymous
Construction, 51-100 employees
Free Trial
“good fit for growing teams”
Pros
Compared with Salesforce, this works much better for a mid-sized company. It's more user-friendly and the customer service has been excellent.
Cons
The scheduling side could be improved especially when it comes to full integration and syncing with Outlook tasks.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8