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Overview
Smaply helps organizations manage customer journeys through structured mapping and persona-driven insights. While its reporting and quantitative analytics are somewhat basic, the platform enables teams to collaborate and organize interconnected journeys in one workspace. Overall, it is a focused solution for organizations seeking a structured approach to customer journey management.
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Starting Price
Custom
Smaply Specifications
Analytics And Reporting
Customer Feedback Surveys
Customer Profiles
Knowledge base
What Is Smaply?
Smaply is a customer journey management software designed to help organizations visualize, manage, and improve customer experiences. The software includes a journey map editor with drag-and-drop creation, AI-assisted map generation, and real-time collaboration. It also supports journey management by interlinking maps, tracking performance indicators, and organizing shared assets, along with a persona builder connected to journey maps.
Moreover, Smaply helps teams centralize insights, manage complex journey structures, and support consistent customer experiences across touchpoints.
Smaply Pricing
The Smaply cost is structured around the following plans:
- Free - $0 (free forever)
- Repository - $59/editor/month
- Framework - $99/editor/month
- Governance - $139/editor/month
Disclaimer: The pricing is subject to change.
Smaply Integrations
The software supports integrations with various platforms, such as:
- Asana
- Figma
- Trello software
- Google Analytics
- Jira software
- Miro software
Who Is Smaply For?
Smaply software is designed for organizations and teams focused on customer experience. It is commonly used by:
- CX teams
- UX professionals
- Product managers
- Service designers
Is Smaply Right For You?
If you’re an organization looking to optimize customer experiences and turn insights into actionable strategies, Smaply provides a platform for structured journey management. Trusted by CX teams at brands like Hyatt, KLM, and Toyota, it supports collaboration and helps teams coordinate journeys across multiple touchpoints.
The software is enterprise-ready, SOC 2 and GDPR compliant, and ISO 27001 certified. Overall, Smaply is a fit for teams seeking a centralized solution to manage, visualize, and improve customer journeys systematically.
Still not sure if Smaply software is right for you? Our support staff is available at (661) 384-7070 to help you make the right choice.
Smaply Features
Smaply provides a comprehensive tool for creating and analyzing customer journey maps step by step. The platform allows teams to visualize touchpoints with images, texts, emotions, and channels, highlight pain points, opportunities, and solutions, and link journeys hierarchically to centralize CX insights across projects and teams.
The software elevates customer journey maps into a full management system. It supports portfolio-based prioritization, road mapping, and standardized communication across teams. By connecting journeys with real-time data from integrations, Smaply enables alignment, governance, and strategic decision-making while simplifying complexity and reducing duplicated effort.
Smaply includes a persona editor that enables organizations to understand customer characteristics, interests, and expectations. The platform supports empathy through drag-and-drop images, quotes, and details, while facilitating a shared understanding across teams. Personas can be customized, reused, and enriched with visual elements to inform customer-centric strategies.
