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Overview
Smaply helps organizations manage customer journeys through structured mapping and persona-driven insights. While its reporting and quantitative analytics are somewhat basic, the platform enables teams to collaborate and organize interconnected journeys in one workspace. Overall, it is a focused solution for organizations seeking a structured approach to customer journey management.
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Starting Price
Custom
Smaply Specifications
- Analytics And Reporting
- Customer Feedback Surveys
- Customer Profiles
- Knowledge base
What Is Smaply?
Smaply is a customer journey management software designed to help organizations visualize, manage, and improve customer experiences. The software includes a journey map editor with drag-and-drop creation, AI-assisted map generation, and real-time collaboration. It also supports journey management by interlinking maps, tracking performance indicators, and organizing shared assets, along with a persona builder connected to journey maps.
Moreover, Smaply helps teams centralize insights, manage complex journey structures, and support consistent customer experiences across touchpoints.
Smaply Pricing
The Smaply cost is structured around the following plans:
- Free - $0 (free forever)
- Repository - $59/editor/month
- Framework - $99/editor/month
- Governance - $139/editor/month
Disclaimer: The pricing is subject to change.
Smaply Integrations
The software supports integrations with various platforms, such as:
- Asana
- Figma
- Trello software
- Google Analytics
- Jira software
- Miro software
Who Is Smaply For?
Smaply software is designed for organizations and teams focused on customer experience. It is commonly used by:
- CX teams
- UX professionals
- Product managers
- Service designers
Is Smaply Right For You?
If you’re an organization looking to optimize customer experiences and turn insights into actionable strategies, Smaply provides a platform for structured journey management. Trusted by CX teams at brands like Hyatt, KLM, and Toyota, it supports collaboration and helps teams coordinate journeys across multiple touchpoints.
The software is enterprise-ready, SOC 2 and GDPR compliant, and ISO 27001 certified. Overall, Smaply is a fit for teams seeking a centralized solution to manage, visualize, and improve customer journeys systematically.
Still not sure if Smaply software is right for you? Our support staff is available at (661) 384-7070 to help you make the right choice.
Smaply Features
Customer Journey Maps
Smaply provides a comprehensive tool for creating and analyzing customer journey maps step by step. The platform allows teams to visualize touchpoints with images, texts, emotions, and channels, highlight pain points, opportunities, and solutions, and link journeys hierarchically to centralize CX insights across projects and teams.
Journey Management Tool
The software elevates customer journey maps into a full management system. It supports portfolio-based prioritization, road mapping, and standardized communication across teams. By connecting journeys with real-time data from integrations, Smaply enables alignment, governance, and strategic decision-making while simplifying complexity and reducing duplicated effort.
Persona Creator
Smaply includes a persona editor that enables organizations to understand customer characteristics, interests, and expectations. The platform supports empathy through drag-and-drop images, quotes, and details, while facilitating a shared understanding across teams. Personas can be customized, reused, and enriched with visual elements to inform customer-centric strategies.
Pros And Cons of Smaply
Pros
Helpful templates for initial project setup
Helps clarify customer experience workflows
Attractive storyboard features with images
Cons
Limited customization beyond preset structure
No mobile app available
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Frequently Asked Questions
Does Smaply have a mobile app?
No, Smaply currently does not offer a dedicated mobile application.
What language does Smaply support?
Smaply primarily supports the English language.
Does Smaply offer an API?
Yes, Smaply offers an API.
What level of support does Smaply offer?
Smaply offers support through a helpdesk, an online contact form, and FAQs.
What types of pricing plans does Smaply offer?
The vendor offers four pricing plans: Free ($0), Repository ($59/editor/month), Framework ($99/editor/month), and Governance ($139/editor/month). Request a personalized Smaply price plan for your organization today!
What other apps does Smaply integrate with?
Smaply integrates with apps, such as Jira, monday.com, Trello, Miro, and Google Analytics.
Who are the typical users of Smaply software?
Smaply features are used by product managers, CX teams, UX professionals, and service designers.