Last Updated

Overview

Smaply helps organizations manage customer journeys through structured mapping and persona-driven insights. While its reporting and quantitative analytics are somewhat basic, the platform enables teams to collaborate and organize interconnected journeys in one workspace. Overall, it is a focused solution for organizations seeking a structured approach to customer journey management.

Smaply Specifications

  • Analytics And Reporting
  • Customer Feedback Surveys
  • Customer Profiles
  • Knowledge base

Smaply Features

Customer Journey Maps

Smaply provides a comprehensive tool for creating and analyzing customer journey maps step by step. The platform allows teams to visualize touchpoints with images, texts, emotions, and channels, highlight pain points, opportunities, and solutions, and link journeys hierarchically to centralize CX insights across projects and teams.

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Journey Management Tool

The software elevates customer journey maps into a full management system. It supports portfolio-based prioritization, road mapping, and standardized communication across teams. By connecting journeys with real-time data from integrations, Smaply enables alignment, governance, and strategic decision-making while simplifying complexity and reducing duplicated effort.

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Persona Creator

Smaply includes a persona editor that enables organizations to understand customer characteristics, interests, and expectations. The platform supports empathy through drag-and-drop images, quotes, and details, while facilitating a shared understanding across teams. Personas can be customized, reused, and enriched with visual elements to inform customer-centric strategies.

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Pros And Cons of Smaply

Pros

  • Helpful templates for initial project setup

  • Helps clarify customer experience workflows

  • Attractive storyboard features with images

Cons

  • Limited customization beyond preset structure

  • No mobile app available

Smaply Reviews

Total 20 reviews

4.3

All reviews are from verified customers

Rating Distribution

5

Stars

55%

4

Stars

25%

3

Stars

20%

2

Stars

0%

1

Stars

0%

Share your experience

JL

Jonathan L.

Not Specified, N/A employees

5.0
February 2025

“Fantastic platform”

Pros

Setting up custom swimlanes was really easy and made it simple to customize things the way I wanted.

Cons

Only thing I'd still like to see is a few more sharing options.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

A

Anonymous

Not Specified, N/A employees

5.0
March 2022

“great mapping visuals”

Pros

Creating journey maps with it has been a really positive experience. The templates are genuinely useful and I can edit and customize my projects the way I need. The storyboard feature is especially helpful since it lets me import images directly into the journey map. When I export the maps they look visually appealing and are very easy to understand.

Cons

There are still a few small details that could be improved. In some fields, you have to click then edit and only after that start typing. It would be much faster if you could simply click and begin editing right away.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

BSB

Birgit S. B.

Not Specified, N/A employees

3.0
December 2021

“Promising user-centered design”

Pros

Having one place that brings together the full user-centred design process is a really appealing idea. The connection between personas and stakeholder maps is helpful and with a few more iterations, this could turn into a very powerful tool.

Cons

Biggest downside is the UX/UI. It feels like all the energy has been stripped out of the methods the platform is supposed to support. During our test, we couldn't really get students engaged because the interface came across like filling in dull, grey, isolated forms. The design feels too restrictive and not at all playful, open or inspiring. That's something that really needs attention because the methods being promoted rely much more on storytelling than on bureaucracy.

Rating Distribution

Ease of use

6

Value for money

6

Customer Support

5

Functionality

6

Frequently Asked Questions

What other apps does Smaply integrate with?

Smaply integrates with apps, such as Jira, monday.com, Trello, Miro, and Google Analytics.

What types of pricing plans does Smaply offer?

The vendor offers four pricing plans: Free ($0), Repository ($59/editor/month), Framework ($99/editor/month), and Governance ($139/editor/month). Request a personalized Smaply price plan for your organization today!

Who are the typical users of Smaply software?

Smaply features are used by product managers, CX teams, UX professionals, and service designers.

Does Smaply offer an API?

Yes, Smaply offers an API.

What language does Smaply support?

Smaply primarily supports the English language.

What level of support does Smaply offer?

Smaply offers support through a helpdesk, an online contact form, and FAQs.

Does Smaply have a mobile app?

No, Smaply currently does not offer a dedicated mobile application.