Surefire Local

Pros

There really hasn't been much to appreciate since signing up. The part I liked most was what they promised at the beginning but those promises still haven't been delivered.

Cons

I joined it expecting support with my website, Google Business Profile optimization, directory listings and local SEO but the experience has been very disappointing. Almost six weeks in, my new website still isn't live, even though I was told I'd get a preview within seven days and that the rollout would be quick. I've asked several times for fixes and I even told them to launch the site without all the remaining edits just to get something online but that still hasn't happened. The directory management has also been underwhelming. I was told my business would be added to about 67 directories yet after weeks only 17 have been completed. I've also repeatedly asked for my business address to be removed from one directory and that correction still hasn't been handled. Another serious problem has been my Google Business Profile. The posts Surefire created were rejected by Google so the only content showing on my profile has been what I posted myself. Since GBP management was one of the main reasons I hired Surefire Local, that has been especially frustrating. Their communication has been polite but the pace has been far slower than expected and the results have not matched what was presented during the sales process. In the end, I removed my Local Services Ads from Surefire's management because I no longer felt confident these problems would be fixed quickly. I hope they improve their onboarding, internal coordination and turnaround times. Based on what I've experienced, I can't recommend the service.

Pros

The platform itself was simple to use and somewhat helpful but that is honestly the only positive thing I can say about them.

Cons

Customer support was terrible and the SEO work they were supposed to deliver was not good at all. They basically take your money without providing anything that truly helps your business the way they claim it will.

Pros

The sales team presented the product really well or at least that was the impression. What they offered sounded like it would be a big help for our business.

Cons

Once everything moved past the sale, the setup and follow-up team simply did not handle their responsibilities. I have been ignored and repeatedly promised updates for the past two months and as of 3/12/26 those things still have not been completed. On top of that, nearly all of the photos in our gallery are not even ours and I have been asking for more than two months to get them replaced.