Last Updated
Overview
Persona delivers a powerful cybersecurity solution for managing digital identities, automating KYC/AML compliance, and mitigating risk. Although the initial setup for complex workflows might require careful configuration, its powerful, automated tools provide a proactive, multi-layered defense against fraud, ensuring a secure and trustworthy user experience for businesses.
Be the first one to leave a review!
No review found
Starting Price
Custom
Persona Specifications
- Data Encryption
- Security Audits And Reporting
- Cloud Security
- Vulnerability Management
Persona Features
Dynamic Flow
This feature is a no-code engine that allows businesses to build custom identity verification journeys. It dynamically adjusts friction based on real-time risk signals, maximizing conversion for good users while adding verification steps for riskier individuals to keep potential threats out.
Background Checks
The software integrates identity verification with comprehensive background screenings. It allows businesses to run criminal and motor vehicle record checks on users who have already passed identity verification. In this regard, Persona streamlines the onboarding process for those roles that require a higher level of trust.
Risk And Screening Reports
Persona provides a suite of automated reports to enrich user profiles and assess risk. It includes screening against global watchlists and adverse media sources, along with phone, email, and address risk analysis to build a comprehensive understanding of each user.
Business Fraud Prevention
The solution extends identity verification to legal entities through an integrated KYB-KYC approach. It verifies business registration details, screens beneficial owners, and uses link analysis to uncover hidden fraud rings involving multiple businesses.
Reverification
The platform enables automated reverification of users at any point in their lifecycle. This process is easy to trigger due to specific events, such as a document expiring or a high-risk action like changing bank details. Thus, Persona provides ongoing security and prevents account takeover.
Pros And Cons of Persona
Pros
Streamlines identity verification process
Supports robust tools for screening fraudster actors
Offers a user-friendly interface and experience
Cons
Requires manual management of sensitive data access
The support time may vary at times
Persona Reviews
No reviews yet!
Be the first to review this product
Frequently Asked Questions
Who are the typical users of Persona?
The typical users of Persona features are from different industries, including financial services, fintech, digital health, and higher education.
What other apps does Persona integrate with?
Persona integrates with various third-party platforms, such as Salesforce, Slack, Zendesk, HubSpot, Coinbase, and Chainalysis.
What types of pricing plans does Persona offer?
The Persona price ranges in the following three plans: Essential (starting at $250/month), alongside custom-based Growth and Enterprise. Request a personalized Persona pricing quote for your business.
What language does Persona support?
Persona is primarily available in English and supports localization for multiple languages, including Spanish, French, German, Italian, Portuguese, Dutch, Russian, Chinese, Japanese, and Arabic.
Does Persona offer an API?
Yes, Persona offers an API.
Does Persona have a mobile app?
Yes, Persona offers a mobile app for both Android and iOS devices.
What level of support does Persona offer?
Persona software provides support through Ask AI, Persona Academy, a support portal, a help center, a dedicated customer success manager, and documentation.