TargetBay

TargetBay

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Overview

TargetBay is an all-in-one eCommerce marketing suite combining email, SMS, reviews, and loyalty tools to boost engagement and sales. While some users note that its widgets slow down site due to JavaScript, its proven automation, strong partner integrations, and measurable results make it a powerful choice for growing online brands.

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Starting Price
Custom

TargetBay Specifications

Multi-Channel Management

SSL Security

Promotions Management

Reporting/Analytics

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What Is TargetBay?

TargetBay offers a comprehensive marketing platform designed to help eCommerce businesses boost conversions, strengthen brand credibility, and retain customers. It brings together BayEngage for targeted email and SMS campaigns, BayReviews for intelligent review management, and BayRewards for loyalty program creation. With advanced automation, AI-driven personalization, and integrations with leading platforms, TargetBay enables merchants to create consistent, impactful customer experiences that drive repeat purchases and long-term growth.

TargetBay Pricing

The platform offers flexible pricing plans across BayReviews, BayEngage, and BayRewards, enabling businesses to select packages that match their needs and scale.

BayReviews

  • Starter – $49/month
  • Growth – $99/month
  • Plus – $199/month
  • Premium – $299/month
  • Enterprise – $499/month

BayEngage

  • Choose Your Email Plan: Starting at $99/month (for 100,000 email sends/month)
  • Choose Your SMS Plan: Starting at $51/month (for 5,000 SMS creadits/month)

BayRewards

  • Growth – $49/month with 500 orders
  • Plus – $99/month with 1,100 orders
  • Premium – $199/month with 2,600 orders
  • Enterprise – $799/month with 10,000 orders
The vendor also offers a 14-day free trial with access to essential features. Request a customized TargetBay pricing quote tailored to your business needs.

Disclaimer: The pricing is subject to change.

TargetBay Integrations

The software supports integration with multiple systems and platforms, such as:

Watch the TargetBay demo to learn more about its integration arrangements.

Who Is TargetBay For?

TargetBay is ideal for a diverse range of eCommerce businesses, such as:

  • Health, wellness, and fitness
  • Sports and sporting goods
  • Apparel and fashion
  • Home goods
  • Cosmetics and beauty

Is TargetBay Right For You?

TargetBay’s unified marketing suite is an excellent choice for eCommerce businesses that want to manage email, SMS, reviews, and loyalty programs from a single secure and scalable platform. Its official partnerships with Google, Walmart, and TikTok Shop expand visibility and distribution, while its automation and analytics tools empower data-driven growth. Whether you’re aiming to increase conversions, improve customer retention, or strengthen brand trust, TargetBay delivers the tools and integrations to make it happen.

Still doubtful if TargetBay software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

TargetBay Features

BayEngage enables merchants to send targeted campaigns with advanced segmentation, A/B testing, and automation workflows. The platform’s vast library of over 10,000 templates and real-time analytics ensures every email is both visually appealing and performance-driven, helping brands improve engagement rates and drive more conversions with minimal manual effort.

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With BayEngage’s SMS tools, brands can run one-to-one conversations, event-triggered messages, and keyword-based opt-ins. Pre-built SMS ideas and real-time delivery optimization make it easy to engage customers at the right moment, increasing response rates while supporting broader multi-channel marketing strategies.

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BayReviews streamlines collecting, moderating, and syndicating product reviews across channels like Google, Walmart, and TikTok Shop. Merchants can request photo or video reviews, display ratings strategically, and analyse detailed reports to strengthen credibility, influence purchase decisions, and enhance search engine visibility.

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BayRewards lets brands design tiered loyalty structures, referral incentives, and VIP programs. By offering personalized rewards, automated email reminders, and Shopify POS integration, it helps businesses increase repeat purchases, boost average order values, and create a loyal community that continues to engage over time.

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TargetBay features comprehensive reporting and analytics that provide detailed reports on campaign performance and review collection. Merchants can track open rates, click-through rates, and sales from reviews, enabling them to make informed decisions and refine strategies for sustained revenue growth.

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Pros And Cons of TargetBay

Pros

  • Offers insights on campaign performance

  • Helps evaluate customer purchase behavior

  • Easy to import and export data

Cons

  • Widgets slow down website

  • Building a template from scratch may be a bit limited

TargetBay Reviews

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B

Brad

Food & Beverages, 11-50 employees

Less than a year

5.0
June 2025

Exceptional for managing customer review

Pros

TargetBay platform is very user friendly and has made it easy for us to gather and display authentic customer reviews. Plus the automation features and customizable widgets have significantly improved our review strategy.

Cons

Setting up the integrations had a bit of a learning curve but their support team was quick to respond and very helpful whenever we needed an assistance.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

8

Functionality

10

J

Jeremy

Electrical/ Electronic Manufacturing, 11-50 employees

More than a year

5.0
February 2025

It's a pleasure to work with their team

Pros

The support team is always on top of things. They proactively reach out to ensure we are fully utilizing all the available tools.

Cons

There are many features and options which can sometimes feel overwhelming to any.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

T

Tony

Retail, 1-10 employees

Less than 6 months

5.0
September 2024

Provides outstanding service

Pros

Honestly, they offer the best support like whenever I have a question, they are always quick to help and make sure to respond on time, every time.

Cons

I really wish I had known about this earlier as it would have been great to implement when we switched from Magento to BigCommerce.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Frequently Asked Questions

TargetBay is typically used by professionals across sectors and industries, including wellness, sporting goods, apparel, home goods, and cosmetics.

TargetBay offers paid plans across BayReviews, BayEngage, and BayRewards platforms. BayReviews starts at $49/month, BayEngage follows a usage-based model starting at $99/month and $51/month for Email and SMS plans respectively, and BayRewards starts at $49/month. A 14-day trial with essential features is available. Request a personalized TargetBay cost quote for your business needs.

The software offers support in the English language.

Yes, TargetBay offers an API.

No, the platform does not offer a dedicated mobile app.

The platform offers support via form submission, phone, email, and a dedicated resource center.

TargetBay integrates with multiple platforms, including Canva, Google Ads, BigCommerce, WooCommerce, Shopify, Gorgias, and more.