Hightouch: Pricing, Free Demo & Features

Name: Hightouch
Rating: 4 (1 reviews)

Last Updated Sep 23, 2026

Overview

Hightouch activates data directly from your warehouse, empowering business teams with secure, governed access. While initial setup for complex integrations may require data team involvement, its robust access controls and security architecture ensure GRC compliance. This approach allows marketing and sales to act on data with confidence and agility.

Overall Rating

Based on 1 users reviews

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Positive

100%

Neutral

Negative

Starting Price

Custom

Product Snapshot

Hightouch Specifications

Policy and Document Management
Regulatory Compliance Tracking
Audit Management
Incident and Issue Tracking
Version Control and Change Tracking
Risk Assessment and Mitigation
Regulatory Change Monitoring and Impact Analysis
ESG Metrics Tracking and Reporting
Carbon Emissions Data Capture and Calculation Tools
Third-Party/Vendor Risk Management

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What Is Hightouch?

Hightouch is a Composable Customer Data Platform (CDP) designed for enterprises to activate data directly from their cloud warehouse. Its core GRC capabilities, such as granular access control and row-level sync controls, enable businesses to enforce data policies before information reaches downstream tools. By not storing customer data, the platform inherently reduces security risks. Such robust qualities make Hightouch a secure choice for businesses of any scale looking to empower marketing teams with self-serve data access while maintaining strict governance and control.

Hightouch Pricing

Besides a free Basic Reverse ETL plan, the Hightouch cost ranges in the following two custom-based plans:

Composable CDP
AI Decisioning

Request a personalized Hightouch pricing quote for your business.

Disclaimer: Pricing is subject to change.

Hightouch Integrations

The software supports integration with multiple platforms, such as:

Watch a free Hightouch demo to learn more about its integration arrangements.

Who Is Hightouch For?

Hightouch is ideal for a range of industries, including:

Retail and e-commerce
Financial services
Media and entertainment
Healthcare
B2B SaaS

Is Hightouch Right For You?

If your organization prioritizes data governance and security, Hightouch software is an excellent fit. Its standout architectural choice, querying the data warehouse directly without storing customer data, fundamentally minimizes compliance risks. Recognized as a ‘Strong Performer’ by Forrester and an ‘Omnichannel Analytics Solution of the Year’ by RetailTech Breakthrough, Hightouch empowers teams to activate data securely and efficiently. In this regard, Hightouch is a go-to choice for enterprises that require both agility and control, such as Nando’s, Whoop, and Grammarly.

Still not sure about Hightouch? Contact our support team at (661) 384-7070 for further guidance.

Hightouch Features

Intelligence

This feature provides self-serve analytics, allowing marketing teams to explore customer data, run A/B tests, and analyze cross-channel performance directly within their workflow. It closes the loop between insight and action without requiring constant support from data analysts.

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Real-Time Personalization

Leveraging both real-time behavioral signals and historical customer data from the warehouse, this capability delivers personalized web and app experiences in under a second. It enables use cases like same-session content updates and instantly triggered cross-channel marketing campaigns.

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Access Control

A core governance component, this feature provides granular control over data access. It includes role-based permissions, row-level access based on attributes such as geography, and approval workflows. It ensures that sensitive data is administered securely and in compliance with company policies.

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Unified Customer Profiles

Hightouch stitches together disparate customer data points into a complete 360-degree view. It supports both deterministic and probabilistic matching. Therefore, it allows teams to create high-confidence profiles for communications or high-reach profiles for advertising, directly in the warehouse.

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Insights

This capability uses AI to help marketers uncover new opportunities by analyzing customer journeys and funnels. It enables users to create custom funnels, uncover unique patterns in cross-channel behavior, and pinpoint areas for optimization and engagement enhancement.

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Pros And Cons of Hightouch

A quick look at Hightouch's strengths and weaknesses to
help you decide if it's the right fit

Pros

Supports simple data activation using SQL queries
Provides full control over warehouse data
Automates data syncs via Reverse ETL

Cons

Advanced data mapping requires technical expertise
Error log investigation can be complex

Hightouch Reviews

Insights from real users on Hightouch’s features,
performance, and overall experience.

Total 1 reviews

All reviews are from verified customers

Rating Distribution

Stars

100%

Stars

Share your experience

Juan M.

Information Technology and Services, 500+ employees

Less than a year

4.0

April 2023

“Powerful audience builder”

Pros

One of the best things about this tool is how it lets us sync data from virtually any data warehouse to the tools the company already uses. The audience builder is especially powerful and being able to push live data into sales, marketing and customer success platforms within minutes, without needing any engineering work, makes it incredibly valuable. Data activation matters a lot and that is exactly why this tool stands out for me.

Cons

I find this tool extremely useful and I do not really have any complaints about it. Being able to explore, manage and activate customer data directly from the data store without issues has worked very well and overall it has been a successful solution.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

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Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What types of pricing plans does Hightouch offer?

Besides a free Basic Reverse ETL plan, the Hightouch price ranges in the following two custom-based plans: Composable CDP and AI Decisioning. Request a personalized Hightouch pricing quote for your business.

Does Hightouch have a mobile app?

No, Hightouch does not offer a dedicated mobile app.

Does Hightouch offer an API?

Yes, Hightouch offers an API.

What other apps does Hightouch integrate with?

Hightouch integrates with over 250 applications, such as Snowflake, Google BigQuery, Salesforce, HubSpot, and Google Ads.

Who are the typical users of Hightouch?

The typical users of Hightouch features are from a range of industries, including retail and e-commerce, financial services, media and entertainment, healthcare, and B2B SaaS.

What level of support does Hightouch offer?

Hightouch software provides support through a shared Slack channel, email, chat, and documentation.

What language does Hightouch support?

Hightouch is primarily available in English.