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Overview
Hightouch activates data directly from your warehouse, empowering business teams with secure, governed access. While initial setup for complex integrations may require data team involvement, its robust access controls and security architecture ensure GRC compliance. This approach allows marketing and sales to act on data with confidence and agility.
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Starting Price
Custom
Hightouch Specifications
- Policy and Document Management
- Regulatory Compliance Tracking
- Audit Management
- Incident and Issue Tracking
What Is Hightouch?
Hightouch is a Composable Customer Data Platform (CDP) designed for enterprises to activate data directly from their cloud warehouse. Its core GRC capabilities, such as granular access control and row-level sync controls, enable businesses to enforce data policies before information reaches downstream tools. By not storing customer data, the platform inherently reduces security risks. Such robust qualities make Hightouch a secure choice for businesses of any scale looking to empower marketing teams with self-serve data access while maintaining strict governance and control.
Hightouch Pricing
Besides a free Basic Reverse ETL plan, the Hightouch cost ranges in the following two custom-based plans:
- Composable CDP
- AI Decisioning
Disclaimer: Pricing is subject to change.
Hightouch Integrations
The software supports integration with multiple platforms, such as:
- Snowflake
- Pipedrive CRM
- Databricks
- Salesforce
- HubSpot CRM software
- MySQL
- Cendyn CRM
Who Is Hightouch For?
Hightouch is ideal for a range of industries, including:
- Retail and e-commerce
- Financial services
- Media and entertainment
- Healthcare
- B2B SaaS
Is Hightouch Right For You?
If your organization prioritizes data governance and security, Hightouch software is an excellent fit. Its standout architectural choice, querying the data warehouse directly without storing customer data, fundamentally minimizes compliance risks. Recognized as a ‘Strong Performer’ by Forrester and an ‘Omnichannel Analytics Solution of the Year’ by RetailTech Breakthrough, Hightouch empowers teams to activate data securely and efficiently. In this regard, Hightouch is a go-to choice for enterprises that require both agility and control, such as Nando’s, Whoop, and Grammarly.
Still not sure about Hightouch? Contact our support team at (661) 384-7070 for further guidance.
Hightouch Features
Intelligence
This feature provides self-serve analytics, allowing marketing teams to explore customer data, run A/B tests, and analyze cross-channel performance directly within their workflow. It closes the loop between insight and action without requiring constant support from data analysts.
Real-Time Personalization
Leveraging both real-time behavioral signals and historical customer data from the warehouse, this capability delivers personalized web and app experiences in under a second. It enables use cases like same-session content updates and instantly triggered cross-channel marketing campaigns.
Access Control
A core governance component, this feature provides granular control over data access. It includes role-based permissions, row-level access based on attributes such as geography, and approval workflows. It ensures that sensitive data is administered securely and in compliance with company policies.
Unified Customer Profiles
Hightouch stitches together disparate customer data points into a complete 360-degree view. It supports both deterministic and probabilistic matching. Therefore, it allows teams to create high-confidence profiles for communications or high-reach profiles for advertising, directly in the warehouse.
Insights
This capability uses AI to help marketers uncover new opportunities by analyzing customer journeys and funnels. It enables users to create custom funnels, uncover unique patterns in cross-channel behavior, and pinpoint areas for optimization and engagement enhancement.
Pros And Cons of Hightouch
Pros
Supports simple data activation using SQL queries
Provides full control over warehouse data
Automates data syncs via Reverse ETL
Cons
Advanced data mapping requires technical expertise
Error log investigation can be complex
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Frequently Asked Questions
Does Hightouch have a mobile app?
No, Hightouch does not offer a dedicated mobile app.
Does Hightouch offer an API?
Yes, Hightouch offers an API.
What types of pricing plans does Hightouch offer?
Besides a free Basic Reverse ETL plan, the Hightouch price ranges in the following two custom-based plans: Composable CDP and AI Decisioning. Request a personalized Hightouch pricing quote for your business.
What other apps does Hightouch integrate with?
Hightouch integrates with over 250 applications, such as Snowflake, Google BigQuery, Salesforce, HubSpot, and Google Ads.
What level of support does Hightouch offer?
Hightouch software provides support through a shared Slack channel, email, chat, and documentation.
What language does Hightouch support?
Hightouch is primarily available in English.
Who are the typical users of Hightouch?
The typical users of Hightouch features are from a range of industries, including retail and e-commerce, financial services, media and entertainment, healthcare, and B2B SaaS.