Last Updated
Overview
Hightouch activates data directly from your warehouse, empowering business teams with secure, governed access. While initial setup for complex integrations may require data team involvement, its robust access controls and security architecture ensure GRC compliance. This approach allows marketing and sales to act on data with confidence and agility.
Be the first one to leave a review!
No review found
Starting Price
Custom
Hightouch Specifications
Policy and Document Management
Regulatory Compliance Tracking
Audit Management
Incident and Issue Tracking
What Is Hightouch?
Hightouch is a Composable Customer Data Platform (CDP) designed for enterprises to activate data directly from their cloud warehouse. Its core GRC capabilities, such as granular access control and row-level sync controls, enable businesses to enforce data policies before information reaches downstream tools. By not storing customer data, the platform inherently reduces security risks. Such robust qualities make Hightouch a secure choice for businesses of any scale looking to empower marketing teams with self-serve data access while maintaining strict governance and control.
Hightouch Pricing
Besides a free Basic Reverse ETL plan, the Hightouch cost ranges in the following two custom-based plans:
- Composable CDP
- AI Decisioning
Disclaimer: Pricing is subject to change.
Hightouch Integrations
The software supports integration with multiple platforms, such as:
- Snowflake
- Pipedrive CRM
- Databricks
- Salesforce
- HubSpot CRM software
- MySQL
- Cendyn CRM
Who Is Hightouch For?
Hightouch is ideal for a range of industries, including:
- Retail and e-commerce
- Financial services
- Media and entertainment
- Healthcare
- B2B SaaS
Is Hightouch Right For You?
If your organization prioritizes data governance and security, Hightouch software is an excellent fit. Its standout architectural choice, querying the data warehouse directly without storing customer data, fundamentally minimizes compliance risks. Recognized as a ‘Strong Performer’ by Forrester and an ‘Omnichannel Analytics Solution of the Year’ by RetailTech Breakthrough, Hightouch empowers teams to activate data securely and efficiently. In this regard, Hightouch is a go-to choice for enterprises that require both agility and control, such as Nando’s, Whoop, and Grammarly.
Still not sure about Hightouch? Contact our support team at (661) 384-7070 for further guidance.
Hightouch Features
This feature provides self-serve analytics, allowing marketing teams to explore customer data, run A/B tests, and analyze cross-channel performance directly within their workflow. It closes the loop between insight and action without requiring constant support from data analysts.
Leveraging both real-time behavioral signals and historical customer data from the warehouse, this capability delivers personalized web and app experiences in under a second. It enables use cases like same-session content updates and instantly triggered cross-channel marketing campaigns.
A core governance component, this feature provides granular control over data access. It includes role-based permissions, row-level access based on attributes such as geography, and approval workflows. It ensures that sensitive data is administered securely and in compliance with company policies.
Hightouch stitches together disparate customer data points into a complete 360-degree view. It supports both deterministic and probabilistic matching. Therefore, it allows teams to create high-confidence profiles for communications or high-reach profiles for advertising, directly in the warehouse.
This capability uses AI to help marketers uncover new opportunities by analyzing customer journeys and funnels. It enables users to create custom funnels, uncover unique patterns in cross-channel behavior, and pinpoint areas for optimization and engagement enhancement.
