Wix Website Builder Reviews

Pros

Building my site with the drag and drop editor was the best part. I could just move elements wherever I wanted on the page without touching any code. There are also plenty of templates to choose from so it didn't take long to make the site look professional without needing extra help or support.

Cons

The biggest frustration was the mobile version. At times I'd fix something on the desktop site and then notice the phone layout looked completely off. Another annoying limitation is that once you choose a template, you're basically locked into it and cannot switch to a different one later. It's definitely important to be happy with your first choice.

Pros

It is simple enough to use and the biggest advantage for me has been how quickly the live agent responds when help is needed.

Cons

We chose Harmony but it doesn't appear to support the additional functions and reports we were hoping to automate.

Pros

The tool is easy to use and the setup process is user friendly from the beginning. The tools offer more than just the basics too, giving you plenty of room to customize and really shape the design of your site.

Cons

The downside is the constant stream of subscriptions, upsells, add-ons and paywalls attached to almost everything. Once you try to move past a basic generic site, it seems like there's always another monthly charge waiting and over time it stops feeling like good value for the money.

Pros

Outstanding product and customer service. Over the years, every new feature and product it has introduced has been part of a real learning journey. Now with AI in the mix, it was one of the first to bring those tools into web design, development and the overall business experience and it truly looks like they're making history.

Cons

One thing I'd still like to see is more workshops. More videos covering the newer features, along with deeper training on SEO, AEO, GEO and how to align with Google's EEAT guidelines for better website rankings, would be really helpful.

Pros

Wix is a really good option for new businesses getting started with website development. It comes with customizable, modern templates that are simple to work with and fit well for any business that is still figuring out its color palette or overall style.

Cons

Although it works well for startups, personal projects or even teacher websites, it really makes more sense with a paid plan since the free version places a label on your site showing how it was built.

Pros

This tool has been incredibly flexible for the very different kinds of projects I have been working on and that versatility is what I like most. Lately I have been using two completely different parts of the platform and both have done exactly what I needed. For an Aviation Museum site that I manage, I used the classic Standard editor to handle a pretty specific audience challenge. Most of our desktop users are older visitors who prefer clean, well structured pages, while our mobile audience tends to be people in their 30s who mainly want quick access to tour details. It gave me the ability to create two separate user experiences for those groups without making the whole process overly complicated. The impact has been huge as our web traffic has increased by 20% this year and over the past three years we've grown visitor numbers fourfold, becoming the biggest heritage event attraction in our area. At the same time I have also been building a new music soundtrack website in beta using the newer WIX STUDIO fully responsive system. Shifting from the simpler desktop/mobile setup in the standard editor to a fluid, multi-resolution layout that scales properly all the way up to HD has been fantastic. It really strikes the right balance between creative freedom and practical business performance, whether the project is a community-focused museum site or a professional commercial one.

Cons

As strong as the frontend output is, the backend file management is genuinely frustrating especially when you're handling a large media library like I do for an aviation museum. I have organized everything into a detailed folder structure, with image assets separated by aircraft pages events, partner logos and shared graphics so the project stays manageable. The problem starts the moment you actually need to place those files on a page. Every time the Media Manager opens, the interface makes you click back down through three folder levels again. Even more frustrating, it doesn't remember where you were just moments earlier. If you're adding several images from the same folder to one page, you have to repeat that exact same folder-navigation process over and over with no shortcut or saved position. There's no anchoring to your last location at all. When you're working through dozens of technical image placements, that missing continuity turns what should be a basic task into a tedious and time-consuming chore. Once the assets are finally on the page, everything works really well but getting them there is overly click-heavy and badly needs a better workflow.

Pros

It uses a drag and drop setup that makes building a website very approachable even for someone with little or no technical background.

Cons

A downside is that many sites made with it end up looking pretty similar especially on mobile so it's often obvious they were built with it.

Pros

One of the best parts of it for me is how detailed the website traffic analytics are. It gives a really thorough look at how visitors are interacting with the site.

Cons

The part I like least is that it sometimes cuts off the edges of what should be visible and it can glitch at inconvenient moments.

Pros

Its value has been excellent and the customer service really stood out. They were amazing and resolved my issue in less than 10 minutes. Total lifesaver.

Cons

At times it can be a little tricky to locate what I need but it's usually there. I just have to click around a bit and I eventually find it.

Pros

The AI tools are fantastic and the customer support has been excellent too. The chat team is always available and incredibly patient whenever I need help.

Cons

I am not a fan of the new Studio Editor compared to the Harmony concept. Also I didn't realize they came with different pricing tiers and I wish that had been explained more clearly.

Pros

Customer support was really helpful today. The first agent connected me with the Automations team and they were able to sort out the problem. They also shared screenshots showing me exactly where to go.

Cons

Well I probably wouldn't have been able to solve the issue by myself but it wasn't a major problem. Thanks again for the help.

Pros

It's a budget friendly way to build our own website and the whole process is very user friendly. Uploading content is also easy so getting things onto the site doesn't take much effort.

Cons

Even though the platform is simple to work with, I still had trouble getting some of the formatting to look right and translating my exact vision onto the site.

Pros

Getting a site up and running with it is incredibly simple thanks to the drag and drop editor and the huge selection of templates. The built-in marketing and SEO tools are really strong, the support for videos and images works very well and the free plan gives you plenty to work with when you're just starting out.

Cons

A limitation is that once our site is live, we cannot change the template without rebuilding it. Pages with lots of images can sometimes feel a bit slow and if you need more advanced features, the higher-tier plans can become pretty expensive over time.

Pros

The customer support is very helpful and the layout is easy to use. It's very simple to work with and customize for business needs and the site speed is good for customers as well.

Cons

One small downside is having to go through the AI chat before reaching a real person in support. It can take a little time to get past the bot but once you connect with the human team, they do a really good job.

Pros

Their product development and customer support are excellent. The quality of what they offer really delivers value and the platform is simple to use for both beginners and more experienced users.

Cons

I'd love to see it reach the same level of adoption with third-party vendors that Shopify has. That said its App Marketplace usually provides some kind of integration option.

Pros

Working in it is really easy and being able to make your own edits whenever you want is a big plus. Also it stays current with new trends and features and most of the platform is pretty self explanatory to use.

Cons

One thing I'd really like is a faster way to redesign a website. It would be amazing to choose a new template and have the whole site updated at once although that may be asking a bit much.

Pros

One of the best things about it is how they keep making the platform better. They continue adding improvements that make websites simpler to design and more enjoyable for visitors to use as well.

Cons

There are moments when having a bit more design flexibility would be nice but for most people, it already includes all the tools they need.

Pros

Honestly I cannot say enough positive things about this company. To keep it brief, I'll stick to the highlights such as the customer service is absolutely amazing. The product is simple to use and gives really good value for the money. We've only just started using it and I am already excited to explore and add more features. I seriously love you guys!

Cons

A couple of things needed custom coding through Velo but it wasn't too difficult to handle. Since we run a membership club, the membership widget options weren't an exact match for what we needed though we were still able to find a workaround.

Pros

Wix does a good job of keeping its website-building tools current which helps you put together really strong-looking sites. The interface is fairly complex at first but once you get used to it, it becomes very workable and practical to use.

Cons

One frustrating part was seeing the renewal price come in much higher than what a new customer would pay. I understand the business logic behind it but being charged about double didn't feel right. That said after sticking with it and speaking to a very helpful customer service rep, I was able to get the renewal cost down to a price that felt reasonable.

Pros

I find it easy to use and moving around the platform doesn't take much technical know how at all. It comes with plenty of useful features and the customer support has been excellent whenever needed.

Cons

As someone in the firearms training industry, I like how user friendly the platform is. The downside is that there are very limited options for accepting payments and that's definitely an area that could be improved.