Last Updated
Key Takeaways
Generated from the text of customer reviews
Our Verdict
Overall Rating
Based on 3136 users reviews
4.6
Rating Distribution
Positive
92%
Neutral
7%
Negative
1%
Starting Price
$17
per month
Wix Website Builder Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
Wix Website Builder Features
Website Templates
Wix software offers 2,000+ website templates covering areas such as online stores, services, restaurants, fitness, real estate, and events. Users can change colors, fonts, images, sections, and other elements through the editor. Some templates also include Wix business apps relevant to their intended use, giving businesses a ready-made structure suited to their industry.
Landing Page Builder
The landing page builder supports pages for product launches, promotions, signups, and other campaigns. Users can start with a template, build from scratch, or use AI for layout and content creation. Forms can capture visitor details, while Wix Analytics and connections with tools such as Google Analytics support performance tracking.
Website Design
Wix provides a drag-and-drop editor for customizing layouts, text, images, colors, and other site elements without coding. Users can also add animations, galleries, visual effects, and custom interactions to refine the site’s appearance and behavior.
Wix AI Agents
The platform offers specialized AI agents for different business tasks. Aria assists with website management and performance; Kleo supports social posts, email campaigns, and SEO; Juno handles customer communication; and Omni can carry out multistep tasks based on broader business goals.
Wixel
Wixel is Wix’s AI-powered design platform for creating and editing visual content. Users can generate images, videos, logos, presentations, and documents through prompts, then refine them through chat or manual editing tools. It also supports campaign creation by turning one design into multiple branded assets with a consistent look across channels.
Pros And Cons of Wix Website Builder
Pros
Easy to build and manage websites
Responsive customer support
Flexible design options help users create sites suited to their needs
Cons
Site editing can become slow with complex designs
SEO customization can feel limited compared with developer platforms
Wix Website Builder Pricing
Free | Light | Core | Business | Business Elite |
|---|---|---|---|---|
$0 | $17 per month | $29 per month | $39 per month | $159 per month |
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Disclaimer: The pricing details were last updated on Sep 18, 2026 from the vendor's website. Please contact us for a tailored pricing list.
Wix Website Builder Reviews
Total 3136 reviews
4.6
All reviews are from verified customers
Rating Distribution
5
Stars65%
4
Stars27%
3
Stars7%
2
Stars1%
1
Stars1%
Share your experience
Non-Profit Organization Management, 1-10 employees
More than a year
“packed with reliable visual tools”
Pros
Building a professional looking website with it doesn't require starting from scratch with code which is a huge plus. The editor is user friendly, the templates and designs look really amazing and there's a wide selection of features and integrations to work with. One thing I really like is being able to handle so many different parts of the website from a single platform.
Cons
Honestly I haven't run into any major downsides. Because there are so many features packed in, it can sometimes take a bit of time to figure out where everything is but overall it still feels very user friendly.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
8
Events Services, 1-10 employees
More than a year
“Simple store setup”
Pros
Putting together a professional website with it is very manageable even without coding knowledge or advanced technical skills. For an event photography and videography business, being able to display photo galleries, videos, service packages and previous events in one place is especially valuable. The templates and design features help create a visually attractive site and the platform also includes helpful business and marketing tools for bringing in potential clients.
Cons
As the business expands some of the more advanced features and business tools can get pricey. There are also moments when customizing specific parts of the website ends up being more complicated than you would expect.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
9
Construction, 1-10 employees
More than a year
“friendly support available”
Pros
The tool is pretty easy to use and it is fairly user friendly even if you don't have any experience with web design or coding. The drag and drop setup makes building pages simple.
Cons
At times it can be a bit slower to load compared to other hosts and there are a few tricky areas when you're trying to customize a template.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
8
Functionality
9
Frequently Asked Questions
Does Wix offer an API?
Yes, Wix website builder software offers an API.
Does Wix offer a mobile app?
Yes, it offers a dedicated mobile app for Android and iOS.
What languages does Wix support?
Wix supports multiple languages, including English, Danish, Dutch, German, Italian, Spanish, and many more.
What type of pricing plan does Wix offer?
Wix pricing starts at $17/month for its Light plan. Further plans include Free ($0), Core ($29/month), Business ($39/month), Business Elite ($159/month), and Wix Enterprise (Custom pricing). Contact us for a personalized Wix website builder price quote.
What other apps does Wix integrate with?
Wix integrates with MailChimp, Google Search Console, Speed Booster Pro, TikTok Ads, Hit Counter, Rabbit SEO Optimizer and Booster, and more.
Who are the typical users of Wix?
The tool is used by professionals working across fashion, home and decor, ecommerce, restaurants, beauty and wellness, and real estate.
What level of support does Wix offer?
Wix offers support through a help center.