Jeffrey Elliott
Computer Software, 11-50 employees
Less than a year
“organizes our data well”
Pros
The forms have been doing a better job than expected at organizing our data intake which means I'm not stuck entering everything manually. Also, having both a timeline view and a board view helps me understand what's happening with our schedule at a glance. I don't have to chase down five different people just to get the current picture of the situation.
Cons
The mobile app feels a bit rigid and links from emails won't open properly inside the app, they just keep loading forever which is honestly frustrating. There's also a sense that the system was over engineered and the result is that it's harder to onboard anyone or get everyone actually comfortable using it. With the sheer number of fields, the workflow ends up being too complex for people to confidently manage.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
7
Functionality
8
Christian Sextl
Translation and Localization, 11-50 employees
Less than a year
“amazing data management”
Pros
Provides really strong options for organizing and managing data. I've been using it for many months now and I honestly love it. Compared with Google Sheets or Excel, there's much less risk of me accidentally messing up the data.
Cons
One thing I don't like is that it doesn't clearly show who made the most recent changes. I can access version history but I can't quickly tell which person made a specific update.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Sean Cooper
Marketing and Advertising, 1-10 employees
Less than 6 months
“generous CRM and content tools”
Pros
Back when it was focused more broadly, it covered a solid mix of needs, things like CRMs, project management and content calendars. The premium offer for accessing all of that felt especially generous which made it practical to actually use across different workflows.
Cons
Dont like how it went from being a collaboration oriented tool to positioning itself as an AI platform. I'm not seeing clearly how the newest offering meaningfully differs from what other competitors are already doing.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
8
Functionality
9
Harry Dunn
Marketing and Advertising, 11-50 employees
Less than 6 months
“Helps keep everyone in the loop”
Pros
We use it to manage every one of our experiments across platforms in our agency and it's been working really well. The setup is quick and it makes collaboration across teams easy so everyone can stay aligned on what's being tested.
Cons
It pretty much hits the mark for everything we're using it for. That said, it would be awesome if they expanded beyond the current feature set to support even more ways of running experiments and make the testing workflow better overall.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
8
Ignacio Stone
Real Estate, 1-10 employees
More than a year
“great collaboration with Kanban”
Pros
Its spreadsheet style workspace does a solid job keeping listings, contacts, deals and follow ups neatly organized especially with the calendar and Kanban views for tracking everything. It also supports real time collaboration so agents and assistants can quickly see tasks, deal activity and updates even when the work spans different properties and partner teams.
Cons
The more advanced relational and reporting features take careful setup to get right and at larger scales with lots of users the system can slow down. You may also need extra permission management to keep deal tracking secure.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
8
Stephen Ward
Printing, 11-50 employees
More than a year
“Useful automation for business workflows”
Pros
Handles automation for more than 85% of my everyday manual business processes, everything from project and task management to content marketing. That level of automation is honestly the biggest reason I'm sticking with it.
Cons
After I started using this to plan, track and manage projects, I haven't run into a problem that stayed unresolved for more than 24 hours.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Clara Ramos Gonzalez
Information Technology and Services, 11-50 employees
More than a year
“flexible project management for QA”
Pros
A flexible, visual tool for managing tasks and projects. In our QA team, it really boosts collaboration and keeps everyone organized without slowing the workflow down.
Cons
Some advanced features are only available on paid plans and the reporting/diagram options can feel a bit limited when projects get more complex.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
8
Anonymous
Entertainment, 1-10 employees
Less than 6 months
“powerful automation”
Pros
The interface feels modern. There's a lot of flexibility built in, from project management to CRM and content handling. Multiple views make it easier to switch perspectives and the automations plus integrations are genuinely strong. Programs like Slack, Zapier and Make work well with it.
Cons
Advanced features are locked behind a paid subscription. On very large databases, it can get a bit complex to manage and may feel harder to keep organized.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
8
Norman Bourkas
Information Technology and Services, 500+ employees
Less than 6 months
“convenient integrations”
Pros
Switching between the table, Kanban, calendar and gallery views made it much simpler to keep up with what was going on in my projects. On top of that the integrations with other applications were a really nice touch and made the whole workflow more convenient.
Cons
No major problems stood out to me.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Inga Moning
Information Technology and Services, 11-50 employees
More than a year
“Easy CRM tracking”
Pros
Goes beyond just project portfolio management. It also includes customer relationship management features so you can follow your sales pipeline and keep those relationship details in one place.
Cons
Free plan is pretty tight on storage especially for attachments (only 1 GB). I ended up upgrading to the Business plan which bumps it up to 100 GB.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
9
Patrice Aravanis
Design, 11-50 employees
Less than a year
“better than Excel”
Pros
Has really turned into one of the key tools for our organization. It feels like a better choice than Excel for organizing, tracking and connecting all the moving parts of our operations.
Cons
Getting started was a little confusing at first but once I dug in and spent some time exploring, its real potential clicked. My only issue is with the initial onboarding/learning curve.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
10
Functionality
9
Harsh Maheshwari
Chemicals, 11-50 employees
Less than a year
“Highly customizable notifications”
Pros
I can customize notifications for messages and tasks the way I want. The summary feature is also super handy as it gives me a quick snapshot of the important events that happened while I was away.
Cons
Nothing really stands out as a downside for me. It fits our project workflow well especially when we're coordinating with multiple people in the same space.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
10
Martha Bryce
Marketing and Advertising, 11-50 employees
More than a year
“strong planning capabilties”
Pros
As the Business Process Manager at my compnay, I'm responsible for shaping the future of my organization by bringing in as many partners as the workload allows. Airtable's marketing planning tools really support my daily routine and I also appreciate how it handles tasks and projects with automation that removes a lot of manual workflow work.
Cons
Don't have anything to complain about.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
9
Functionality
9
Jason Quey
Retail, 1-10 employees
Less than a year
“Great UX”
Pros
Does a solid job handling a big database of information and the overall user experience feels well put together. It's also simple to connect and combine related information so building out linked data workflows doesn't feel too frustrating.
Cons
Despite that, the pricing is genuinely rough. When moving from a Team plan up to Business, there's no simple way to step back down and you end up needing to delete nearly the whole base to get back onto a free plan and then re upgrade to the Team tier afterward. Also, monthly usage doesn't reset just because you're paid up for a new month which makes costs feel harder to predict. Support did reach out to apologize for one poor interaction and said they'd make it right but nothing actually changed after that.
Rating Distribution
Ease of use
5
Value for money
1
Customer Support
1
Functionality
4
Laurent Granger
Internet, 1-10 employees
Less than a year
“useful for content management”
Pros
Using it was a really enjoyable experience even though I'm not using it anymore. When you want to build a content management hub, it provides databases that fit the job really well.
Cons
I wouldn't describe it as difficult but the workflow isn't quite as smooth as what you get with Trello or Notion.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Emily Dwosh
Construction, 500+ employees
More than a year
“highly flexible tool”
Pros
Customization options really stand out compared to every other platform I've worked with. You can set up each base to match the exact use case and I've used different bases across a wide range of projects and tasks throughout my career. Sharing is also really simple as you can easily grant access to specific people which makes collaboration a lot smoother for whoever actually needs to be involved.
Cons
The free plan has gotten more restrictive over time. Even so, the per user monthly pricing still feels like a solid deal considering the added benefits especially the advanced features, better interfaces and automation options like email based workflows.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Ying Cong
Biotechnology, 101-500 employees
More than a year
“solid PPM workflow”
Pros
This is one of those underrated PPM tools that still turns out to be really solid compared with most options I've tested. The iOS mobile app lets me handle tasks on the go and collaborate with coworkers across every department on shared projects.
Cons
Since we rolled it out, nothing about it has felt difficult and I'm using it every day at work without running into issues.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
9
Rob
Advertising, 51-100 employees
More than a year
“Excellent value for money”
Pros
Easily customizable for our use cases, highly automated and great integrations/features
Cons
Some times slow to load and expensive given all the automations and triggers we had to use to run our content production engine.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
5
Functionality
10
Michele Mack
Telecommunications, 500+ employees
More than a year
“awesome project tracking automation”
Pros
Its my go to tool for planning, tracking and managing projects and tasks especially thanks to its automation options. The mobile app is easy to work with as well and overall it honestly feels better than the other alternatives I've tested over time.
Cons
After more than three years of using Airtable and running PPM organizing workflows, I haven't run into even a minor error.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9
Anonymous
Apparel & Fashion, 11-50 employees
More than a year
“Makes collaboration simle”
Pros
Lets us collaborate across departments and set up different views that work for both personal use and sharing with others. It's also connected to Slack so when specific cells change status, the team gets notified which makes it simple to pass along tasks or updates to other departments.
Cons
There's not much I'd complain about. If anything, I just wish it had more advanced formula capabilities directly inside it.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
9