For many healthcare practices, getting found online and attracting new patients can be a challenge. However, with the right digital strategy, practices can enhance their visibility, engage potential patients, and drive measurable growth.
A NorCal dental practice using PatientPop saw 28,000 website visits, received 130 online reviews, and achieved 72 #1 rankings on Google and Yahoo. These results highlight how a well-optimized online presence and patient-focused marketing can significantly impact a practice’s success.
PatientPop, now Tebra, provides an all-in-one solution that boosts visibility, enhances patient engagement, and increases client retention. This blog explores how PatientPop supports practice growth and contributes to increasing revenue through custom websites, SEO, reputation management, and digital marketing strategies.
- More than 42,000 healthcare practices rely on PatientPop to enhance their online presence and attract new patients
- PatientPop’s website solutions are designed specifically for independent practices, offering SEO-optimized, conversion-focused designs
- Search engine optimization (SEO) through PatientPop improves practice rankings, increasing patient acquisition through organic search
- PatientPop’s reputation management tool simplifies review collection, helping providers build trust and credibility with potential patients
- With PatientPop’s search engine marketing campaigns, practices secure top positions on Google, Yahoo, and Bing, ensuring maximum visibility
- A chiropractic practice using PatientPop achieved 30 #1 rankings on search engines and received over 31,000 website visitors
- Online scheduling powered by PatientPop led to 64% of new patient bookings at a single chiropractic practice location
PatientPop, now Tebra, is an all-in-one practice growth and electronic health record (EHR) platform that helps healthcare providers streamline operations and attract more patients. Trusted by more than 42,000 practices, it offers practice management tools, patient experience, and revenue cycle management solutions. Additionally, its marketing tools—including custom websites, SEO, reputation management, digital advertising, and social media marketing—help enhance online visibility and patient acquisition.
A thriving practice requires more than just medical expertise—it needs visibility, credibility, and patient engagement. PatientPop empowers healthcare providers with targeted marketing strategies, reputation management, and social media marketing solutions to support practice growth. With PatientPop’s solutions, providers can attract new patients, enhance retention, and scale their business effectively.
Building A High-Performing Practice Website With PatientPop
An outdated or unoptimized website can cause potential patients to slip through the cracks. PatientPop’s medical practice website solutions help independent healthcare providers build a strong online presence with a modern, conversion-focused design.
Designed For Independent Practices
PatientPop is built specifically for small and independent practices, not large hospitals. Developed with insights from doctors, it addresses the unique challenges of private healthcare providers.
Elevate Visibility With SEO
The platform’s search engine optimization (SEO) strategies improve rankings, helping practices appear at the top of search results. A stronger online presence means more patient interest and higher appointment bookings.
Effortless Content Management
With PatientPop’s intuitive content management tools, practices can easily update their website, keeping the information relevant and aligned with their evolving needs—no technical knowledge is required.
Engage Through Blogging
PatientPop enables providers to publish blog content that enhances search engine rankings, and positions them as thought leaders. Practices can either create their own posts or use PatientPop’s expert writing services to maintain consistent engagement.
Simplify Scheduling And Convert
Patients can book appointments directly through the website, making scheduling effortless and increasing conversion rates. With patient-centric features, PatientPop helps practices turn website visitors into loyal patients in just minutes.
PatientPop's Search Engine Marketing Tools
Relying on organic growth alone can be slow, but PatientPop’s healthcare search engine marketing helps practices accelerate visibility and patient acquisition. With a large number of patients starting their healthcare search on Google, having a strong search presence is essential to staying competitive.
Enhanced Visibility And Local Patient Attraction | PatientPop’s targeted Google ad campaigns ensure your practice appears at the top of search results, making you the first choice for local patients. With proprietary bidding techniques, your ads gain maximum visibility, helping you stand out in a crowded market. |
Adeptly Designed Ad Campaigns | Tailored specifically for healthcare providers, PatientPop’s ad campaigns highlight your practice’s strengths while using continuous A/B testing and machine learning to optimize performance and increase conversions. |
Data-Driven Performance Tracking | With detailed reporting and analytics, practices can track their campaign performance and refine their strategy for even better results and higher ROI. |
Dedicated Expert Support | PatientPop provides ongoing support from a Google Ads Certified Digital Marketing Specialist, offering strategic insights and expert recommendations to fine-tune campaigns for long-term success. |
Reputation Management Solution
According to Becker's Hospital Review, nearly 75% of patients read online reviews before choosing a doctor. Therefore, a strong online reputation is paramount. PatientPop’s reputation management helps healthcare providers collect positive reviews, address patient concerns, and build trust, ensuring your practice stands out.
Encourage More Positive Reviews
With patients avoiding providers with low ratings, increasing the volume of positive reviews is key. PatientPop makes it easy to request and collect patient feedback, helping you enhance credibility and attract more patients.
Address Concerns And Strengthen Patient Trust
Negative feedback can damage a practice’s reputation, but resolving concerns directly shows patients that their voices matter. PatientPop enables providers to respond promptly, fostering trust and loyalty while improving patient retention.
Track And Optimize Your Reputation
PatientPop provides real-time notifications and analytics, allowing practices to monitor public reviews and track reputation growth across major platforms. Providers can continuously analyze metrics to refine their patient experience and improve satisfaction.
Simplify Review Management
Managing both public and private feedback is seamless with PatientPop’s system, allowing for timely responses and efficient staff coordination. This proactive approach not only enhances online visibility but also strengthens patient relationships.
Boost Engagement With PatientPop’s Social Media Marketing
A strong social media presence helps healthcare practices connect with patients, build trust, and increase visibility. Inconsistent strategies, however, can result in wasted efforts and missed opportunities. PatientPop’s healthcare social media marketing ensures that practices stay visible, credible, and actively engaged with both existing and potential patients.
Attract More Local Patients | With targeted social media advertising, PatientPop helps practices increase visibility in local search results and connect with patients actively searching for healthcare services. |
Community Engagement | Building relationships goes beyond clinic visits. PatientPop manages Facebook and Instagram profiles, nurturing engagement that leads to stronger patient retention and more referrals. |
Enhance Visibility And Credibility | Collaborate with PatientPop’s expert content team to publish blog posts and share valuable insights. This boosts your online presence, establishes authority, and attracts patients looking for trusted providers. |
Promote Vital Services Effectively | Through specialized social media content, PatientPop highlights your most important services, ensuring your messaging resonates with the right audience and leads to higher conversion rates. |
Challenge:
When Dr. Ben Shamoiel opened his first chiropractic practice in Los Angeles, he faced tough competition in a crowded market. Many local chiropractic websites looked identical, making it difficult for his practice to stand out. To attract new patients and scale his business, he needed a partner who understood the healthcare landscape and could enhance his online presence, optimize patient engagement, and drive growth.
Solution:
In 2016, after seven years in business, Dr. Ben partnered with PatientPop to modernize his website and implement SEO-driven marketing strategies. His goal was to secure top search engine rankings, improve his online reputation, and make it easier for patients to schedule appointments. PatientPop provides a customized, user-friendly website, an SEO strategy tailored to chiropractic services, and an online scheduling system to streamline patient booking.
Results:
By leveraging PatientPop’s Practice Growth technology, Dr. Ben’s practice achieved 30 #1 rankings on Google, Yahoo, and Bing, making it easier for patients to find him online. His website traffic skyrocketed to 31,000+ visitors, with 40% coming from organic search and 39% from direct traffic. Additionally, 428 new online reviews helped him maintain a 5-star rating, reinforcing his credibility and attracting patients from across Los Angeles.
With increased patient demand, Dr. Ben expanded to a second location, and 64% of new patient bookings at his flagship practice now come from PatientPop’s online scheduling tool. His practice continues growing, with 18 new monthly patients booking appointments directly through his website.
By partnering with PatientPop, Dr. Ben transformed his online presence, strengthened his reputation, and scaled his business into a thriving, multi-location practice.
Dr. Ben Shamoiel, Practice Owner
TheLAChiropractor.com
Growing a successful practice goes beyond providing excellent care—it requires a strong digital presence, strategic marketing, and meaningful patient engagement. PatientPop equips healthcare providers with the tools needed to attract new patients, strengthen their reputation, and expand their practice. Real-world success stories, like that of Dr. Ben Shamoiel, demonstrate the tangible impact of PatientPop’s solutions in scaling healthcare businesses.
For providers looking to enhance their digital footprint, improve patient acquisition, and focus on growing their patient base with software, PatientPop provides a proven path to success.