While comparing Proxima Cloud vs Veeva CRM, it's important to know that both serve the pharmaceutical industry and, in fact, offer similar functionalities like Health Care Professionals (HCP) management, regulatory compliance, and multichannel engagement. The difference is how the two platforms deliver these functions.
Proxima CRM Cloud functions as an agile, cloud-native platform that gives pharmaceutical teams immediate access to CRM capabilities with flexible, low-code customization options. Veeva CRM, meanwhile, is a cloud-based, enterprise-grade solution built on deep industry expertise, offering extensive compliance and offline capacity for global pharmaceutical organizations.
We have evaluated both platforms so you can see which model makes the most sense for your business. This will include a comparison of features and pricing, as well as standout offerings for each software.
At A Glance
Feature
Proxima Cloud
Veeva CRM
Multichannel Engagement
Supports channels: WhatsApp, Viber, Telegram, email, SMS, push notifications, and video calls with two-way messaging and automated workflows
Traditional digital and field channels (email, events, web, call centers) integrated with Vault PromoMats and AI assistant Veeva Andi
Field Force Management
Daily activity planning, visit scheduling, route optimization, real-time location tracking, and GeoForce module for territory mapping
Align module with territory planning, ‘what-if’ scenario modeling, formal feedback systems, and GPS check-ins for compliance
Customer Data Management
Integrations with Axioma and OneKey databases, role-based dashboards, offline access, and mobile data entry
Veeva Network MDM system with data de-duplication, automated enrichment via OpenData, and DCR approval workflows
Sales And Marketing Automation
Omnichannel Marketing Manager for multi-channel campaigns with real-time dashboards and built-in BI tools
Vault CRM Campaign Manager with AI-powered agents, content approval workflows, and compliance-first automation
Proxima Cloud CRM is a cloud-based Customer Relationship Management software solution created by Proxima Research to help pharmaceutical companies manage their sales teams, doctor visits, and field operations.
It is an all-in-one platform, meaning the pharmaceutical sales representative uses it to plan field visits to HCPs, record their engagement with customers, share medical content with physicians, and manage their territories, while the company can monitor their entire team of field force who may be seeing doctors at the same time.
Its CRM solution has been adopted by over 400 global business partners in 47 countries, showcasing its scalability in the market. Furthermore, over 2,000 companies have used the products, including well-known companies like Abbott, acino, and AstraZeneca.
Standout Features Of Proxima Cloud
Low-Code Customization: Proxima Cloud has valuable features such as drag-and-drop dashboard configuration and the ability to create automations without writing code.
Compliance-Grade Consent Management: It has an integrated consent management workflow, which consolidates all consent records, links them to their sources (digital signatures, device photos, or uploads from a gallery), and provides complete audit trails.
AI-Driven Visual Intelligence: Another standout feature we have found is the AI Photo Recognition capability that processes up to 500,000 photos a month. It automatically recognizes product placement, tracks shelf share, and detects SKUs / product packages, all without the need for manual tagging.
Pros And Cons Of Proxima Cloud
Pros
Users appreciate the inclusion of marketing modules such as OCM and SCE.
Provides a complete suite of tools for marketing, sales, and service teams.
Reviewers praise its responsive and knowledgeable support team.
Cons
Lacks a content management system designed for pharmaceutical use.
Users report limited compatibility with third-party systems.
What Is Veeva CRM?
Veeva CRM is a customer relationship management solution developed by Veeva Systems and built on the Salesforce platform. This niche tool has been custom-designed to cater to the needs of pharmaceutical and life sciences industry workflows.
It manages all critical pharmaceutical sales activities while ensuring full regulatory compliance with evolving industry requirements. We have found this platform particularly valuable for enterprise pharmaceutical companies needing strong offline capabilities and seamless integration with approved medical content.
With a customer base of 1000 organizations, Veeva CRM is used by well-known companies like Sobi, GSK, and Immedica Pharma. That shows its credibility for pharmaceutical sales teams in the market.
Standout Features Of Veeva CRM
Content Agent: Veeva CRM has semantic search capabilities that can find, summarize, and launch content from the content library. This feature allows users to identify relevant information quickly, eliminating the need to manually search through documents. Semantically searching also ensures the teams are using the most up-to-date approved materials in their customer engagements.
Voice Agent: The natural language voice input option helps users log interactions, update customer information, and capture meeting notes without typing. Along with that, field sales reps can utilize hands-free data entry, which increases productivity and efficiency during customer visits.
Full Veeva Vault Integration: It partners seamlessly with the Veeva Vault platform to give users direct access to Vault PromoMats and MedComms. Since Veeva CRM connects directly to these compliance systems, it allows teams to access only approved, compliant marketing materials from the Veeva CRM interface.
Pros And Cons Of Veeva CRM
Pros
Many reviewers find the interface intuitive and easy to use day-to-day.
The map and territory planning features help field reps schedule visits and avoid conflicts.
Users say Veeva CRM is strong for HCP engagement, with portals like CLM and MedComms.
Cons
Insights generated from reports are limited compared to other CRMs.
Some configurations are not self-service and must be handled through IT teams.
Proxima Cloud Vs Veeva CRM: Key Feature Comparison
Multichannel Engagement
Proxima Cloud offers communication across multiple modern channels with its omnichannel engagement capabilities. Based on our findings, it supports many communication channels—WhatsApp, Viber, Telegram, email, SMS, push notifications, and video calls—all from one platform. This setup also includes two-way conversations, automated message workflows, and real-time tracking through built-in BI analytics.
Proxima is all about actual communications reach, making it easier for reps to connect with HCPs on channels they use every day.
Veeva CRM, in comparison, takes a more enterprise-focused approach to multichannel engagement. We found that it combines multichannel communication with strict regulatory compliance and approved content management through Vault PromoMats.
Rather than focusing on messenger apps, Veeva brings traditional digital and field channels (email, events, web, call centers, etc.) all combined with approved marketing content. Another thing we would like to highlight here is that Veeva includes its AI assistant, Veeva Andi, which suggests the next best engagement steps based on HCP interactions and preferences.
Winner: If we only look at the multichannel engagement part, then Proxima Cloud wins as it offers what HCPs actually use in 2025—WhatsApp, Viber, Telegram, and other messaging apps where doctors are currently active.
Field Force Management
Proxima Cloud offers practical field force management with daily activity planning on its core platform. It includes visited scheduling, route optimization, and real-time location tracking that help reps manage their field activities efficiently.
Beyond this, the platform has a GeoForce module built in for territory mapping, workload balancing, and execution of the sales plan, and there is a mobile app that facilitates sales representatives recording visits, managing tasks, and working offline. This setup also comes with automation for reporting and order tracking, along with AI tools like chatbots and photo recognition to simplify field work.
Comparatively, Veeva's CRM platform has a more corporate-level, structured response to field force management. The ‘Align’ module was built to support Enterprise-level management of field force effectiveness. We found that territory planning, account assignment, and ‘what-if’ scenario modeling are available for future field alignment decisions.
We also noted that Veeva includes formal feedback exchange between managers and reps within the system, built-in approvals and governance workflows, plus AI-powered insights and GPS-based check-ins for verification of on-site activity. Proxima does not focus on these. The platform also adds dynamic access control to secure data by territory, critical for regulated pharmaceutical environments.
Winner: This round goes to Veeva CRM because when you're managing a large field force, you need those governance workflows and formal feedback systems.
Customer Data Management
Proxima Cloud offers customer data management through integration with major healthcare databases like Axioma and OneKey. Their demos show that it allows teams to maintain current HCP and HCO records with role-based dashboards, full interaction history tracking, and access control to protect sensitive information.
Their customer data management has a ton of features, such as offline access and data entry in a mobile context, allowing reps to update or see customer profiles even without internet connectivity. The only drawback we’ve seen, however, is that it does not offer advanced data cleaning capabilities, duplicate detection, or hierarchy management for complex customer relationships.
On the other hand, Veeva CRM manages customer information through its dedicated Veeva Network, a master data management system built specifically for life sciences. Since it is created as a centralized data hub for pharmaceutical companies, Veeva Network helps to drive a single, unified view of the customer across sales, marketing, and medical teams. It includes data de-duplication, standardization, and automated data enrichment using Veeva OpenData—ensuring global verified customer records consistency.
What we'd like to highlight: Veeva allows reps to access Dissolution Controlled Release Systems (DCRs) directly from CRM, which are then reviewed and approved for accuracy. It also manages HCP/HCO hierarchies and affiliations, as well as reference data, for compliance with healthcare regulations. This is a feature that Proxima does not offer.
Winner: Veeva CRM wins the comparison in Customer Data Management for offering Master Data Management (MDM) and data governance capabilities that Proxima Cloud explicitly lacks.
Sales And Marketing Automation
Proxima Cloud offers sales and marketing automation with its Omnichannel Marketing Manager in its core platform. From what we have observed, it can manage campaigns across channels like WhatsApp, email, and Push Notifications from one console. It provides real-time performance dashboards and built-in BI tools to track KPIs. Throughout the platform, we can see a clear focus on executing multi-channel reach as well as speed in deploying campaigns.
The downside we found was that there are no AI-based campaign automation, content approval workflows, and automated trigger campaigns—this could limit usability with large enterprises for regulatory compliance.
Conversely, Veeva CRM takes a compliance-first approach with its Vault CRM Campaign Manager. Throughout our review, we noted that the platform links marketing, sales, and approved content together in one system, while using AI-powered agents (Pre-call Agent and Content Agent) for suggested next-best actions based on customer engagement.
Another thing we noticed with Veeva is the inclusion of content regulation and campaign approval workflows to guarantee material is compliant before it is shared and deployed—something Proxima doesn't provide.
Winner: We'd say this one is a tie. Veeva for companies needing content approval and AI insights. Proxima for teams needing WhatsApp campaigns and simple execution.
How Much Does Proxima Cloud And Veeva CRM Cost?
Proxima Cloud has flexible subscription plans billed monthly per user.
Basic Plan: $40/user/month
Advanced Plan: $60/user/month
Enterprise Plan: $85/user/month
Disclaimer: The pricing is subject to change.
On the other hand, Veeva CRM pricing is not available on the official site and is custom-based.
Our Expert Opinion
Upon conducting the feature comparison, the final outcome is 2:1 in favor of Proxima Cloud, with one feature resulting in a tie.
If your organization needs enterprise-grade compliance and master data governance, with AI-driven insights, and you're operating globally as a large pharmaceutical company, then Veeva CRM is your winner. But if you're a small to mid-sized global pharmaceutical company that needs rapid deployment and modern messenger integration without getting your IT involved, then Proxima Cloud is your winner.
However, if we had to choose one, we would also recommend Veeva CRM over Proxima Cloud as a preferred platform for most established pharmaceutical companies, as compliance is not optional in this industry. One compliance failure or gap in data governance can create millions in fines and inhibit access to the market; a risk most pharma companies cannot afford.
