In terms of marketing, Act-On is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertising via email, tracking for website visitors, management of various social media channels, thorough analytics and reports, it is an ideal add-on for a range of small-scale marketing teams.

Act-On's tracking feature truly stands out with the way it provides out-and-out insight into the consumer dynamic and visitors of the site, while also monitoring and reporting all the operations performed and providing an estimate of the time spent on multiple webpages. On the other hand, its marketing via email enables business to categorize their customers based on their preference, which helps in further selecting a target market whenever required.

With Act-On on board, the yield of leads, optimization of campaigns, prioritizing and scoring chances becomes easier as it is readily available to integrate with nearly all CRMs out there in the market.

Act-On


Act-On reviews

Overall Rating

23 Reviews

Excellent
65%
Good
30%
Average
5%
Poor
0%
Terrible
0%

Brittany

Actionable Insights

11-50 employees

August 2019

Unimpressive and faulty

Pros:
You can upload your email easily in an innovative way. Good campaign running tools.

Cons:
The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.

Matt

siffron

501-1,000 employees

August 2019

Excellent product

Pros:
When you came to know this software, it is very innovative and efficient. They offer email campaigns, lead scoring, assessing the total voice of the customer.

Cons:
If only you choose the white glove setup service it is simple to use, otherwise its really difficult to understand what is happening at first. Some features that other CRMs have is absent here so I would not recommend it. Their outlook email plugin works fine when its works but foretimes its shows problems. I hope you understand their data fields with their help.

Matt

siffron

501-1,000 employees

August 2019

Decent tool for marketing automation.

Pros:
This tool is competitively priced. I do like this tool. It’s great for email campaigns, lead scoring, assessing, tracking etc. It automates marketing for you and keeps track of it as well. It just takes a while to learn to use it.

Cons:
The Dynamics CRM is missing a few features, so I wouldn’t recommend going with that. It’s not easy to learn to use this tool. The Outlook email template usually has problems. They need to give out clear instructions about the data fields to add and edit what is being integrated.

Kerry

Benjamin Obdyke

11-50 employees

July 2019

Great experience with Act-On

Pros:
We have really enjoyed using Act-On. It works perfectly for us even though some of the functions have been called dated. Emails campaigns are easy to construct and send out. Tracking their performance is on our fingertips. You can upload CSV files. Also, love their CRM capabilities.

Cons:
No complaints at all. This software has been consistently satisfying to work with

Kerry

Benjamin Obdyke

11-50 employees

July 2019

Great Experience

Pros:
This software works well for our company. It is capable of doing all the things that we require it to do. Our marketing plan isn’t that complicated. It is easier to create email campaigns and track results. The Dynamics CRM is easier to use as well. Uploading .csv files don’t take much time.

Cons:
My experience with this software has been great, and nothing negative happened. This software did not disappoint me.

Dan

Foundation Software

201-500 employees

July 2019

Easy to learn and use

Pros:
For me, it wasn’t that hard to get my hand on this software. It was easy to learn and didn’t take much time. I focus on sending out monthly campaigns. Designing emails with the help of templates and all is quite a simple process. My overall experience with this tool has been great.

Cons:
At first, the reporting was something I didn’t really like, but now that I’ve understood the information that it provides, it’s been a lot better.

Dan

Foundation Software

201-500 employees

July 2019

Provides easy access

Pros:
It can be easily learned to use without proper training or guidance. I basically center around the month to month newsletter being sent to an enormous gathering of customers.

Cons:
It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple process.

Jason

Shell Shared Service Center

51-200 employees

July 2019

Easy to use. Would recommend

Pros:
Marketing automation makes our jobs so much easier, tracking functions help the sales team follow visitors more effectively and easily.

Cons:
There aren’t many things to complain about, really. The system can be learned by watching some tutorial videos quite easily. No expensive training required

Michael

Nevin Copywriting

1 employee

July 2019

Satisfying product

Pros:
Act-On allows us to generate and nurture our leads, I used it when working for a marking company, it was great. Act-on showed great progress when it comes to lead generation and other major needs.

Cons:
Act-On email creator had few features which do not fulfill our design requirement. It was not that good of a feature.

Bethany

Carolina Biological Supply Company

201-500 employees

July 2019

Powerful tool. Totally worth the expense

Pros:
Intuitive functions. Easy to navigate interface. Great tracking tools.

Cons:
We encountered a few issues at first but they later implemented a better onboarding process involving better training and set up. Our experience with Bootcamp was also very pleasant knowing Act-on now offers that at the kickoff for other customers.

Our EHR consultants can help narrow down software options for you based on your price range and needs.

Call us at (661) 384-7070