In terms of marketing, Act-On is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertising via email, tracking for website visitors, management of various social media channels, thorough analytics and reports, it is an ideal add-on for a range of small-scale marketing teams.
Act-On's tracking feature truly stands out with the way it provides out-and-out insight into the consumer dynamic and visitors of the site, while also monitoring and reporting all the operations performed and providing an estimate of the time spent on multiple web pages. On the other hand, its marketing via email enables businesses to categorize their customers based on their preference, which helps in further selecting a target market whenever required.
With Act-On on board, the yield of leads, optimization of campaigns, prioritizing and scoring chances becomes easier as it is readily available to integrate with nearly all CRMs out there in the market.