ActiveCampaign is an integrated marketing and Cutomer Relationship Management (CRM) suite geared towards small and mid-sized businesses. with a foundation in email marketing, ActiveCampaign helps users create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. The software is designed to help businesses build their contact lists, send newsletters, design professional emails, manage campaigns, track customer behavior, measure marketing campaign performance and automate their marketing using customer data.
The email and marketing automation applications include lead capture forms, social integration and tracking, drag-and-drop email design, lead segmentation, website tracking, and email campaign reporting and analytics. The application not only enables autoresponders, based on myriad conditions, but it also automates contacts and list management, automation within its CRM system (Deals) are also offered. The Deals system allows users to add notes to the contacts, set up appointments and even send direct messages to them. Not only that, ActiveCampaign has a site messages feature which allows users to send targeted messages straight to the website visitors.
Pricing: The entry-level starts at $9 per month (for up to 500 subscribers) and includes features like a template editor and marketing automation. Higher plans add a CRM and lead scoring, starting at $49 per month (Plus plan). There is a total of four versions offered; Lite, Plus, Professional and Enterprise.
USP: AC integrates with several leading third-party CRM solutions. offers its own sales force automation (SFA) features, which include drag-and-drop deal tracking, pipeline management, lead scoring and contact management.
Support: Support can be reached online and via phone.
Things Customers like: the software offers much ease of use, flexibility, and plenty of integrations. AC has a great set of feature and automation tools. Nice campaign and CRM features. Brilliant customer support. Well organized and pleasant looking interface.
Things Customers do not like: System can be a little slow to update.
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Pros:This is the best email software that I’ve ever used. It is amazing. It is easy to include mass mailing for any number of accounts. It is easy to customize the emails and use templates to do things more quickly.
Cons:It is difficult to move the subscriber list across different accounts wherever we need it.
Pros:It is a great product at a great price. The system is robust. The campaign builders are great, and they are packed with robust tools that you would need to set up the automated campaigns. It has so many great features. I would recommend this product to anyone who is looking for a robust product.
Cons:If there was a way to preview the email without actually opening up the builder. This feature would be great if added.
Pros:Their deliverability rate is high which is great. It is easy to set up campaign automation, tagging logic, etc. It is a great tool if emails are the main communication channel for you.
Cons:Once you reach the limit or get close to the limit of subscribers it gets difficult to add contacts without upgrading it.
Pros:This tool is superior to all the other email marketing tools. We have no issues with email delivery. I can create custom automation and campaigns. I really love this product and would highly recommend it to my clients.
Cons:It has a learning curve to it, so that might take time before you can actually get your hands on it.
Pros:The delivery rate is great. The automation tools and the integrations that it provides is amazing. It helps us save a lot of our time and it has also made our lives easier.
Cons:Sometimes it gets really slow and some errors also pop up. It would be nice if they add a way to schedule the exports and reports.
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