ActiveCampaign is an integrated marketing and Cutomer Relationship Management (CRM) suite geared towards small and mid-sized businesses. with a foundation in email marketing, ActiveCampaign helps users create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. The software is designed to help businesses build their contact lists, send newsletters, design professional emails, manage campaigns, track customer behavior, measure marketing campaign performance and automate their marketing using customer data.
The email and marketing automation applications include lead capture forms, social integration and tracking, drag-and-drop email design, lead segmentation, website tracking, and email campaign reporting and analytics. The application not only enables autoresponders, based on myriad conditions, but it also automates contacts and list management, automation within its CRM system (Deals) are also offered. The Deals system allows users to add notes to the contacts, set up appointments and even send direct messages to them. Not only that, ActiveCampaign has a site messages feature which allows users to send targeted messages straight to the website visitors.
Pricing: The entry-level starts at $9 per month (for up to 500 subscribers) and includes features like a template editor and marketing automation. Higher plans add a CRM and lead scoring, starting at $49 per month (Plus plan). There is a total of four versions offered; Lite, Plus, Professional and Enterprise.
USP: AC integrates with several leading third-party CRM solutions. offers its own sales force automation (SFA) features, which include drag-and-drop deal tracking, pipeline management, lead scoring and contact management.
Support: Support can be reached online and via phone.
Things Customers like: the software offers much ease of use, flexibility, and plenty of integrations. AC has a great set of feature and automation tools. Nice campaign and CRM features. Brilliant customer support. Well organized and pleasant looking interface.
Things Customers do not like: System can be a little slow to update.