Last Updated Oct 23, 2025

Overview

Act! Provides a trusted CRM and marketing solution that streamlines work and stresses on client relationships, promoting intelligent marketing, effective sales, and personalized customer experiences. While Act! may not have a wide range of features, it prioritizes providing key functionality that fulfills the requirements of its users effectively.

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Overall Rating

Based on 64 users reviews

4.5

Rating Distribution

Positive

91%

Neutral

9%

Negative

0%

Starting Price
Custom

Act! Software Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

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What is Act! Software?

Act! is a leading CRM software that helps small and midsize businesses market better, sell more, and create customers for life. It is an all-in-one platform that provides users with everything they need to effectively manage their customers and business. From contact management and task management to marketing automation and sales reporting (and mobile app functionality), users can access their data anywhere, at any time. 

The powerful Act! CRM and marketing automation software offers customizable features to suit your specific business or industry needs. You can deploy and access the application in a way that best suits your preferences. With an Act Premium subscription, you have limitless possibilities to get the most out of the interface.

Act! Pricing

The premium version of the software starts at $37.50 /month. Click on the Get Pricing on this page for Act! pricing details.

Act! Demo

Request and watch a free Act! software demo by clicking on the Watch Demo button and see how the software can benefit your business. The software also offers a free trial to let users experience premium features and benefits before buying.

Act! Reviews

The Act! CRM software has received many positive reviews, with users praising its features and benefits. Users like the software for its ease of use, affordability, and ability to help businesses increase sales and improve customer relationships. You can read a number of verified Act! CRM reviews in our dedicated Reviews section.

Our Thoughts

Act! is an ideal software for small to medium-sized businesses. It offers a complete set of essential features for managing your customers and business effectively. The software is easy to use, and its affordable price makes it great value for your money. So, if you are looking for a CRM application that can help you increase your sales and improve your customer relationships, Act! is worth considering.

Act! Software Features

The Act! CRM software provides users with a complete contact management system. This feature lets users keep track of their customers' contact information, including names, phone numbers, email addresses, and postal addresses. The software also allows users to create custom fields to track information important to their business.

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The application comes equipped with a task management system. This feature allows users to create and manage tasks for their team members. The utility also includes a to-do list, a calendar, and an option to set reminders.

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The Act! CRM software package also entails a marketing automation system. With this feature, users can create and manage marketing campaigns. The marketing automation system includes a contact management system, email marketing system, and social media integration.

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The Act! Software, further, boasts an impressive ROI tracking system. With this feature, users can track the return on investment (ROI) of their marketing campaigns. The software also includes a sales reporting system. This feature lets users track their sales performance and generate sales reports.

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The sales pipeline management feature in Act! CRM is designed to help users track their sales opportunities. This feature provides users with a complete view of their sales pipeline, including the stages of each opportunity and the estimated value of each deal.

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Pros And Cons of Act! Software

Pros

  • The easy-to-use interface simplifies complex tasks

  • Excellent for managing extensive contact databases

  • Can import large data without losing records

  • Simplifies remote task management effortlessly

Cons

  • Manual syncing is required for multiple emails

  • Limited to four contacts per company

Act! Software Reviews

Total 64 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

59%

4

Stars

31%

3

Stars

6%

2

Stars

3%

1

Stars

0%

Share your experience

J

Janet

Real Estate, 1-10 employees

More than a year

4.0
September 2025

A time-tested crm for precision marketing

Pros

As a real estate broker I have relied on this CRM since the late 90s. I tested another system back then but it did not work for me. I have spent decades building a comprehensive database of property owners, addresses and sales across over 50 neighborhoods and I mainly use it for precision direct mail campaigns to find new listings.

Cons

I used to subscribe to their premium U.S based support but I believe that's no longer an option. Sometimes it is challenging to communicate with the overseas support team and they are not always able to fix my problem. I frequently have to hang up and call back, hoping to connect with someone who can actually help me.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

6

Functionality

10

L

Lee

Non-Profit Organization Management, 1-10 employees

More than a year

4.0
August 2025

excellent contact management system

Pros

This is an excellent contact management system we have used for years. The setup is also simple, the interface is also user friendly and its wide range of features simplifies managing all our professional relationships.

Cons

I did need to contact support a few times while moving my license to a new computer but they made the process fairly simple.

Rating Distribution

Ease of use

10

Value for money

6

Customer Support

10

Functionality

9

B

Bruce

Investment Banking, 1-10 employees

More than a year

5.0
August 2025

loyal user since the beginning

Pros

I have been a user since the original creators launched it and was even an early investor in the company.

Cons

Software updates are usually a hassle. Every year when I renew my subscription, I run into problems trying to get the latest version installed.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Frequently Asked Questions

Yes, the software offers an API.

The software supports American English, Australian English, UK English, French, Canadian French, German, and Dutch.

The software integrates with Sage 50 CRM and Outlook.

The software offers two Premium pricing plans to choose from: Cloud-Based plan for $30/user/month, and an On-Premises plan for $37.50/user/month.  Both the plans are billed annually. The software also offers four other pricing plans: AMA Basic (included in premium), AMA Select for $79/account/month, AMA Complete for $199/account/month and AMA Advanced for $399/account/month. Reach out to us for a personalized Act! pricing quote.

The typical users of the software include sales teams, marketers, customer service representatives, and support staff.

The platform provides phone, email, form, and knowledge base support.