Aidium

Aidium

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Overview

Aidium helps mortgage professionals stay organized and focused by combining smart automation with convenient CRM tools. While feature customization could benefit from some updates, its practical insights and seamless integrations effectively support lead and workflow management, making everyday operations simpler and faster.

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Starting Price
Custom

Aidium Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

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What Is Aidium?

Aidium is designed to unify sales, marketing, and compliance workflows for lenders and loan officers through an efficient mortgage CRM platform. The software offers customizable pipelines, task automation, and multi-channel communication tools, including email, SMS, and phone. Aidium also features advanced reporting and AI-driven insights to help teams prioritize leads and forecast business performance. Aidium software simplifies mortgage operations and improves collaboration across teams, making it a reliable option for its industry professionals.

Aidium Pricing

The Aidium cost starts at $139/per user/month and $299 for the initial setup.

You can also acquire a personalized price estimate specific to your requirements.

Disclaimer: The pricing is subject to change.

Aidium Integrations

Aidium supports integration with multiple platforms, such as:

Watch a free Aidium demo to learn more about its integration options.

Who Is Aidium For?

Aidium serves a range of mortgage industry professionals, including:

  • Loan Officers
  • Branch Managers
  • Marketers
  • Compliance Teams

Is Aidium Right For You?

Aidium provides an all-in-one mortgage CRM software that includes AI-driven automation, marketing tools, and compliance features designed to simplify workflows and improve lead management. The platform offers various robust integration and reporting capabilities to help mortgage professionals make data-informed decisions and prioritize high-value leads. Aidium is an ideal choice for teams looking to enhance efficiency and collaboration throughout the mortgage process.

Still unsure about Aidium? Contact our support team at (661) 384-7070 for further guidance.

Aidium Features

The platform lets mortgage professionals set up contact and transaction pipelines that fit the way their teams work. Users can customize fields, statuses, and tags to match their specific processes. Aidium includes a no-code automation builder, which helps users create task reminders and automations without needing technical skills. There are also pre-built automations to help keep track of lead follow-ups and client communications.

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Aidium provides embeddable forms and landing pages that can be added to websites to collect leads easily. The software connects with Canva, so users can create marketing materials like flyers and videos right inside the CRM. It also offers a collection of ready-made marketing campaigns and automation playbooks to support ongoing outreach efforts with less manual work.

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The software offers built-in reports designed for roles such as loan officers and branch managers to monitor important metrics. Users can build custom reports to bring together data from different sources for a clearer view of business performance. Marketing analytics track key indicators to help teams see which campaigns are working and where changes might be needed.

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Aidium’s AI propensity modeling looks at many borrower behaviors to estimate when someone might be ready to buy or refinance a mortgage. AI personas help group contacts based on their preferences and past actions, making communications more relevant and personalized. Aidium Agents suggest which leads to focus on and recommend the next steps, helping mortgage professionals use their time wisely.

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The platform supports two-way SMS, email, and phone communications within the platform, making it easier to stay in touch with borrowers. Aidium connects with key tools like SimpleNexus for loan origination and Gmail or Outlook for email and calendar syncing. These connections help avoid duplicate data entry and keep communication and scheduling organized across teams.

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Pros And Cons of Aidium

Pros

  • Helps stay connected with clients and keeps pipelines organized

  • Balances simplicity with powerful features

  • Pre-built campaign playbooks and automated outreach

Cons

  • A few system bugs can occasionally affect daily use, requiring the latest updates

  • The transition from the predecessor system may present some data migration challenges

Aidium Reviews

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AL

Aavinashh L.

Dashboards and Business Intelligence, 500+ employees

4.0
July 2024

Boosts productivity

Pros

I find this tool way too easy to navigate and it makes working with my team so much smoother. What really stands out is the security as everything we communicate gets encrypted and protected which gives me peace of mind.

Cons

The pricing is pretty high for smaller companies and getting it to work with our existing systems was more difficult than expected. And since it is cloud-based you really need solid internet because slow connections make it so slow.

Rating Distribution

Ease of use

9

Value for money

9

Customer Support

8

Functionality

9

A

Anonymous

Small Business, 11-50 employees

1.0
October 2023

Not worth the time or investment

Pros

I used Whiteboard for years and found it really reliable but unfortunately it got acquired and is not available anymore. Most reviews here are still for the old Whiteboard version thats no longer around.

Cons

Better not invest in it as the customer support is terrible and the system has way too many bugs that make it practically impossible to use every day.

Rating Distribution

Ease of use

7

Value for money

7

Customer Support

5

Functionality

7

JM

Jay M.

Enterprise, 500+ employees

4.0
January 2023

Pretty awesome but could be better

Pros

Well I rely on this for pulling customer experience data and mapping out what to do next. It makes following up so much simpler than before.

Cons

The user interface could definitely use some improvements to make it more moder and user friendly and I wish the pricing was a bit more affordable.

Rating Distribution

Ease of use

9

Value for money

9

Customer Support

8

Functionality

9

Frequently Asked Questions

Aidium provides support through form submissions, a chatbot, a portal, and a knowledge base.

No, Aidium does not have a standalone mobile app.

The typical users of Aidium include marketers, compliance leads, loan officers, branch managers, and mortgage executives.

Aidium supports integration with multiple platforms, such as LendingTree, SimpleNexus, Twilio, Salesforce, Snowflake, etc.

Yes, Aidium provides an API.

The Aidium price begins at $139 per user per month, with an additional $299 for the initial setup. You can obtain a tailor-made cost estimate specific to your needs.

Aidium supports English.