Small Business, 11-50 employees
“Outstanding features”
Pros
This software comes with a wide range of features and that has been really valuable for my day-to-day work. Being able to schedule events and add notes for every activity has honestly been a lifesaver for staying organized. On top of that, I really like the tagging options since they help me categorize things properly and keep everything better structured.
Cons
At the moment, I don't really have anything specific to complain about. The only thing worth mentioning is that because the platform includes such a broad feature set, it did take me some time to learn how everything works and get fully comfortable with the tool.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
9
Functionality
9
Small Business, 11-50 employees
“Support team responds quickly”
Pros
What mattered most for us was usability, especially since I was the one pushed into figuring out which CRM would actually work best for our team. Up to this point, BIGIN has really delivered and the pricing has been a huge part of that value for us. Support usually gets back to us within 24 to 48 hours for non-urgent questions and when something is more pressing, I've seen them respond even faster. I've genuinely enjoyed the email integration, the drag-and-drop pipeline stages, the web forms for landing pages and even the social posting features. Sure, other platforms offer similar tools but I personally think the interface here is much cleaner and it simply feels better to use day to day. On top of that, I've had a good experience with the mobile app and neither our Android nor iOS users have run into any issues so far. As our company grows over the next 12 to 14 months, I can see us expanding how we use BIGIN and honestly, I'd be perfectly happy to invest more in it as that happens.
Cons
Really don't have any major complaints about the SaaS. Nothing has stood out to me as a real downside because it just quietly does what I need it to do.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Small Business, 1-10 employees
“Perfect startup crm choice”
Pros
Over the last 30 days, I've been using this CRM and I've honestly found it to be an excellent option for startups. I'm really pleased with how it performs and from my experience, I'd definitely recommend that any startup try the free version first before moving to the standard plans, especially since it already includes all the essential features.
Cons
So far, I really haven't come across anything I genuinely dislike because most things are already well customized and I also appreciate that I can tailor parts of it to fit my own needs. If I had to point out one area for improvement, I'd say I'd like to see more social media platform integrations so I can connect with clients more effectively.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Flexible customization and powerful filters”
Pros
What I really enjoy about it is how much it lets me do, especially when it comes to customizing fields, page layouts and filters. I've been able to adjust things to fit the way I work which makes the whole system feel much more practical and personal for my needs. From my experience, that level of flexibility is one of its biggest strengths.
Cons
As much as I like it, I believe there's always room for improvement in any software. If I had to point out one area, I'd say expanding the integrations could make it even better. That said, it already offers quite a lot and honestly, it's hard for me to find real faults in something that feels this complete overall.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Fairly priced”
Pros
I liked the simple, user-friendly setup which made getting started feel very natural for me. As someone mindful of budget, I also found it cost-effective for a startup and that mattered a lot in my decision. On top of that, I've really enjoyed using the mobile interface because it feels extremely user-friendly and works well when I need to manage things on the go.
Cons
One thing I found a bit confusing was the pricing structure, especially how records and fields are counted. I also noticed that lookup custom fields aren't available in the lower-tier version which feels a little limiting depending on what I need to customize.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Small Business, 1-10 employees
“Clean pipeline-focused CRM”
Pros
After trying out four leading CRM options in the market, I ultimately chose BIGIN. What stood out to me right away was how tidy and visually appealing the interface feels which makes it pleasant to work in every day. As someone running an SME, I found its strong focus on pipeline management to be exactly what we were looking for. On top of that, I feel the pricing is very reasonable for what it offers. I'm genuinely happy with the decision and appreciate what the BIGIN team has built.
Cons
So far, I honestly haven't come across anything I dislike about it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Small Business, 11-50 employees
“Simple tool with solid features”
Pros
Very simple while still offering really strong features. I find the interface practical, clear and flexible which makes day-to-day work much more comfortable for me. From my experience, it fits small to medium-sized businesses very well and I also appreciate that the cost stays low compared to what it offers.
Cons
At times, I do notice that the interface can feel a little slow although it has not been a major issue for me.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Small Business, 11-50 employees
“Well-trained support team”
Pros
It is easy to set up and start using. I found the interface user-friendly right away so getting familiar with it did not take much effort. The pipeline-style management works well for keeping everything organized and I was also able to import my contacts and companies without any trouble. On top of that, I've been happy with the support and follow-up service which has been reliable whenever I needed help.
Cons
That said, I do feel the software is quite basic in some areas. I would have preferred having a product catalog built in, along with the ability to create quotes directly from the platform. Another thing I miss is a dedicated space for managing service tickets, especially one that keeps a clear history of customer requests. For my needs, those additions would make the tool much more complete.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
7
Small Business, 1-10 employees
“Helpful webinars”
Pros
I found the webinar really useful and I appreciated that the recorded version was sent over since I couldn't attend the live session. What also stands out to me is how simple the workflow feature is which has made things feel very manageable from the start.
Cons
Honestly haven't run into any drawbacks or challenges with Bigin. I'm hoping it continues providing the same reliable, seamless experience as I keep using it.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Small Business, 11-50 employees
“Adjusted according to my sales process”
Pros
What I like most about it is how simple it feels to work with while still adapting really well to my sales process. I can connect almost everything which gives me a full 360-degree view of what's happening at each stage. When I'm managing a deal or event process, I'm able to link it with customers, products, tasks, notes, events and more so nothing feels disconnected. I also find the mobile app genuinely useful because I'm not limited to just viewing information there--I can actually get real work done from my phone. On top of that, I've had a very positive experience with the Gmail integration since it makes syncing contacts and events feel seamless and practical for daily use.
Cons
Its missing stronger native integration with more Zoho apps because I'd rather not depend on third-party tools to connect systems that are already part of the same ecosystem. I've also noticed that contact synchronization happens automatically only once every 24 hours which can feel limiting when I need updates sooner. In my case, it would be much better if I had the option to trigger a manual sync whenever I want instead of waiting for the scheduled update.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Didn't take much effort”
Pros
It is not difficult to handle. I was able to work with it quickly and the setup process didn't take much effort on my end. One thing I genuinely appreciated was being able to add fields that some of the other CRMs I tested simply wouldn't let me create which caught me off guard considering this is positioned as a fairly basic CRM. For my needs, it works well and I can see it being a solid option for small to medium-sized businesses that want something simple without a lot of hassle.
Cons
I do feel its limitations because this is still a pretty basic CRM at the end of the day. If I needed a platform that handled every possible CRM function in one place, this probably wouldn't be enough for me. Another downside I noticed is that reports can't be downloaded which is definitely inconvenient and feels like a missing feature.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
7
Small Business, 1-10 employees
“Well balanced tool”
Pros
I found the software easy to integrate, simple to use and packed with plenty of useful features. It offers a nice balance between usability and functionality so I could get things running without a lot of effort while still having access to many tools.
Cons
The main downside is the pricing, especially when adding multiple users to the same account. I feel the cost could be a bit lower for teams that need several users under one account.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Small Business, 11-50 employees
“Organized and valuable for business”
Pros
Everything feels well organized. I've found it to be a really useful tool for managing business activities and it helps me keep things structured and under control in a practical way.
Cons
Call recording isn't available and in my experience the activity notifications haven't been working properly. I feel those missing pieces could make the overall experience even better.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 1-10 employees
“Smooth user experience”
Pros
Provides a smooth user experience. I've been able to use the platform without friction and the pricing also feels very reasonable for what it offers which makes it even more appealing to me.
Cons
I still feel the feature set could be broader in some areas. I'd also like to see the integrations improved because expanding those would make the product even more useful for my workflow.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Easy to understand”
Pros
So simple to manage. I was able to get started without dealing with a steep learning curve and the implementation happened very quickly. From my experience, training my team was also fast because the system is simple and doesn't take much effort to understand.
Cons
There are only a limited number of native integrations available. That said, I've still been able to make it work with almost all the platforms I use so it hasn't been a major problem for me.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Appreciate the pipeline feature”
Pros
I love the pipeline feature because for me it stands out as the strongest part of the product. I also appreciate how simple everything feels to use and the pricing seems very competitive compared to other options I've looked at.
Cons
My main issue is that the trial lasts only 15 days. I feel it should be extended because I would have liked more time to explore the features properly before making a decision.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
10
Mid Market, 101-500 employees
“Laggy performance over time”
Pros
I still like the pipeline view for deals since it helps me keep track of opportunities in a more organized and visual way. I've also found the mail tracking feature useful because it lets me stay updated on communication without needing to constantly check manually.
Cons
After using the tool for about a year, I've noticed that the overall performance has become increasingly laggy. In my experience, that slowdown has started to affect daily work and the system no longer feels as responsive as it did earlier on.
Rating Distribution
Ease of use
4
Value for money
4
Customer Support
4
Functionality
3
Small Business, 1-10 employees
“Detailed CRM solution”
Pros
For my small business, Bigin covers pretty much all the core CRM features I actually need. I can keep track of deals organize and segment contacts properly and handle email tasks in one place which makes my workflow feel a lot more complete.
Cons
Honestly, I have not come across anything to dislike about Bigin so far.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Small Business, 11-50 employees
“Helpful tagging for client tracking”
Pros
The tagging feature is my favorite because it helps me quickly identify what type of client I'm dealing with and keeps everything better organized on my side.
Cons
At times, I've noticed the workflows don't function the way they should, even when I'm sure I set them up correctly which can be a little frustrating.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Small Business, 11-50 employees
“Centralized solution for smaller teams”
Pros
This is exactly the kind of CRM an SME needs to keep customer management organized and centralized in one place. I really like how quick it was for me to get everything set up and using it day to day has felt very simple. I've also linked it with Zoho Invoice and that integration makes the whole system feel much more complete for my business needs.
Cons
The phone feature isn't available in my country. I also feel the free plan would be much better if it included at least two users instead of just one so I could have the owner account plus one additional team member.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8