Braze is a customer engagement software, offering AI-based insights, cross-channel promotions, and real-time customer interactions. While its complicated interface requires some time to learn, its automation and scalability tools make it an optimum choice for businesses aiming for improved customer communication.

Braze Specifications

Customer Communication Tracking

Email Integration

Customer Segmentation

Analytics and Reporting

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What Is Braze?

Braze customer engagement is a platform that helps businesses have meaningful interactions with customers on different media channels. It has an extensive customer service system, allowing brands to engage with customers through email, messages, push notifications, in-app chat, and more. It also assists marketers in boosting customer engagement through personalized campaigns. The software also integrates with numerous tools, increasing workflow efficiency. Brands use Braze to enhance customer loyalty for long-term growth.

Braze Pricing

Braze software pricing is not officially available on its website. Get Pricing that suits your business requirements and budget.

Braze Integrations

Braze platform integrates with the following:

  • Unity
  • React Native
  • mParticle
  • Segment
Watch a free Braze software demo to learn more about its integrations.

Who Is Braze For?

The software is designed for the following:

  • Large organizations
  • E-commerce and Retail businesses
  • Media and entertainment outlets
  • Travel agencies
  • Accommodation sector
  • Gaming organizations

Is Braze Right For You?

Braze is suitable for retail & e-commerce businesses, travel agencies, media outlets, and gaming organizations, offering extensive AI-powered customer engagement and messaging across various media platforms. Although its high pricing is not suitable for small businesses, its scalability and promotion tools are ideal for long term growth.

Still not sure if Braze is right for you? Get in touch with our customer support team on (661) 384-7070.

Braze Features

raze analyses and interprets big datasets, highlights patterns in customer behavior, and provides extensive insights using AI and machine learning. These AI tools help businesses increase their operational efficiency through data-driven strategies.

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Businesses can design and launch campaigns on various media platforms using Braze’s Multi-Channel Campaign Management tool. It allows brands to stay consistent on multiple media platforms including email, SMS, push notifications, and web messaging.

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Braze software features analytics and reporting, allowing marketers to monitor brand performance, highlight trends, and build data-based strategies. The software also offers visual dashboards, extensive reports, quality customer support, and real-time tracking, enabling businesses to achieve long-term growth.

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The software creates highly personalized customer segments using customer behavioral data, digital footprints, and AI-powered insights. This allows businesses to enhance their customer engagement and get more leads through personalized messaging.

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Pros and Cons of Braze

Pros

  • Can handle high volumes of data
  • AI-powered insights increase efficiency
  • Cross-channel messaging
  • Supports multiple languages
  • Extensive analytical reports

Cons

  • High pricing for small businesses
  • Complex interface for beginners

Braze Reviews

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Frequently Asked Questions

Braze offers different levels of support, including standard technical support, 24/7 emergency support, helpline, and blogs.