Overview
Braze is a customer engagement software, offering AI-based insights, cross-channel promotions, and real-time customer interactions. While its complicated interface requires some time to learn, its automation and scalability tools make it an optimum choice for businesses aiming for improved customer communication.
Overall Rating
Based on 15 users reviews
4.7
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Braze Specifications
Customer Communication Tracking
Email Integration
Customer Segmentation
Analytics and Reporting
What Is Braze?
Braze customer engagement is a platform that helps businesses have meaningful interactions with customers on different media channels. It has an extensive customer service system, allowing brands to engage with customers through email, messages, push notifications, in-app chat, and more. It also assists marketers in boosting customer engagement through personalized campaigns. The software also integrates with numerous tools, increasing workflow efficiency. Brands use Braze to enhance customer loyalty for long-term growth.
Braze Pricing
Braze Integrations
Braze platform integrates with the following:
- Unity
- React Native
- mParticle
- Segment
Who Is Braze For?
The software is designed for the following:
- Large organizations
- E-commerce and Retail businesses
- Media and entertainment outlets
- Travel agencies
- Accommodation sector
- Gaming organizations
Is Braze Right For You?
Braze is suitable for retail & e-commerce businesses, travel agencies, media outlets, and gaming organizations, offering extensive AI-powered customer engagement and messaging across various media platforms. Although its high pricing is not suitable for small businesses, its scalability and promotion tools are ideal for long term growth.
Still not sure if Braze is right for you? Get in touch with our customer support team on (661) 384-7070.
Braze Features
raze analyses and interprets big datasets, highlights patterns in customer behavior, and provides extensive insights using AI and machine learning. These AI tools help businesses increase their operational efficiency through data-driven strategies.
Businesses can design and launch campaigns on various media platforms using Braze’s Multi-Channel Campaign Management tool. It allows brands to stay consistent on multiple media platforms including email, SMS, push notifications, and web messaging.
Braze software features analytics and reporting, allowing marketers to monitor brand performance, highlight trends, and build data-based strategies. The software also offers visual dashboards, extensive reports, quality customer support, and real-time tracking, enabling businesses to achieve long-term growth.
The software creates highly personalized customer segments using customer behavioral data, digital footprints, and AI-powered insights. This allows businesses to enhance their customer engagement and get more leads through personalized messaging.
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