Last Updated
Overview
Braze is a customer engagement software, offering AI-based insights, cross-channel promotions, and real-time customer interactions. While its complicated interface requires some time to learn, its automation and scalability tools make it an optimum choice for businesses aiming for improved customer communication.
Overall Rating
Based on 15 users reviews
4.7
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Braze Specifications
- Customer Communication Tracking
- Email Integration
- Customer Segmentation
- Analytics and Reporting
What Is Braze?
Braze customer engagement is a platform that helps businesses have meaningful interactions with customers on different media channels. It has an extensive customer service system, allowing brands to engage with customers through email, messages, push notifications, in-app chat, and more. It also assists marketers in boosting customer engagement through personalized campaigns. The software also integrates with numerous tools, increasing workflow efficiency. Brands use Braze to enhance customer loyalty for long-term growth.
Braze Pricing
Braze Integrations
Braze platform integrates with the following:
- Unity
- React Native
- mParticle
- Segment
Who Is Braze For?
The software is designed for the following:
- Large organizations
- E-commerce and Retail businesses
- Media and entertainment outlets
- Travel agencies
- Accommodation sector
- Gaming organizations
Is Braze Right For You?
Braze is suitable for retail & e-commerce businesses, travel agencies, media outlets, and gaming organizations, offering extensive AI-powered customer engagement and messaging across various media platforms. Although its high pricing is not suitable for small businesses, its scalability and promotion tools are ideal for long term growth.
Still not sure if Braze is right for you? Get in touch with our customer support team on (661) 384-7070.
Braze Features
AI-Powered Insights
raze analyses and interprets big datasets, highlights patterns in customer behavior, and provides extensive insights using AI and machine learning. These AI tools help businesses increase their operational efficiency through data-driven strategies.
Multi-Channel Campaign Management
Businesses can design and launch campaigns on various media platforms using Braze’s Multi-Channel Campaign Management tool. It allows brands to stay consistent on multiple media platforms including email, SMS, push notifications, and web messaging.
Analytics and Reporting
Braze software features analytics and reporting, allowing marketers to monitor brand performance, highlight trends, and build data-based strategies. The software also offers visual dashboards, extensive reports, quality customer support, and real-time tracking, enabling businesses to achieve long-term growth.
Advanced Segmentation and Personalization
The software creates highly personalized customer segments using customer behavioral data, digital footprints, and AI-powered insights. This allows businesses to enhance their customer engagement and get more leads through personalized messaging.
Pros And Cons of Braze
Pros
Can handle high volumes of data
AI-powered insights increase efficiency
Cross-channel messaging
Supports multiple languages
Extensive analytical reports
Cons
High pricing for small businesses
Complex interface for beginners
Braze Reviews
Total 15 reviews
4.7
All reviews are from verified customers
Rating Distribution
5
Stars73%
4
Stars27%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Entertainment, 11-50 employees
Less than a year
“Working good so far”
Pros
So far, so good. We've only been using it for six months but I'm excited about new features coming out and how I can use them in future campaigns. Their automation and segmentation tools are ahead of the competition.
Cons
It's a bit tricky to delegate tasks to junior team members because the interface is a bit more advanced than what they're used to.
Rating Distribution
Ease of use
6
Value for money
9
Customer Support
8
Functionality
8
Hospitality, 500+ employees
Less than a year
“Everything in one place with this platform”
Pros
Braze fits our business needs perfectly and grows right along with us. We can launch quick, simple campaigns or plan out complex journeys and our team actually enjoys using it, which really helps with buy in, speed and staying innovative.
Cons
The new drag-and-drop editor for In App Messages could be better especially when it comes to customizing how things render on different devices or excluding content based on device type.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
9
Financial Services, 500+ employees
Less than a year
“Looking good so far”
Pros
It's been great because it helped us a lot with automation. Before Braze, our system was pretty outdated.
Cons
I still haven't found anything really significant to point out just yet.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
6
Functionality
10
Frequently Asked Questions
What level of support does Braze offer?
Braze offers different levels of support, including standard technical support, 24/7 emergency support, helpline, and blogs.
Does Braze offer an API?
Yes, Braze does offer an API.
Who are the typical users of Braze?
Braze software is used by gaming organizations, media outlets, travel agencies, accommodation sector, retailers, and e-commerce businesses.
What language does Braze support?
Braze supports multiple languages including English, Arabic, Chinese, French, German, Japanese, Korean, Portuguese, Russian, Spanish, and more.
What types of pricing plans does Braze offer?
Braze software cost is not publicly mentioned. Users can get a customized Braze pricing quote according to their business needs.
Does Braze have a mobile app?
No, Braze does not have a mobile app.
What other apps does Braze integrate with?
Braze software integrates with iOS apps, Android apps, Web apps, Unity, React Native, mParticle, Segment, and more.