HubSpot CRM Software

HubSpot CRM Software Reviews

Claimed

Claimed

Total 2577 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

63%

4

Stars

30%

3

Stars

5%

2

Stars

1%

1

Stars

1%

Satisfaction score

Ease of use

9

Value for money

9

Customer Support

9

Functionality

8

SF
Suzy Feine

Security and Investigations, 11-50 employees

Less than a year

5.0

“Lead tracking and marketing hub”

Pros

Using this has been incredibly simple when it comes to managing leads, opportunities and sales. The built-in marketing tools are a big plus too, I can create lists, generate emails and drip campaigns, add website forms and keep an eye on open rates all in one place.

Cons

One thing that could be better is tracking where a lead originally came from since that part can be difficult to follow and isn't always accurate.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

PR
Peter Rego

Education Management, 11-50 employees

Less than a year

5.0

“Clean interface and easy to use”

Pros

The interface is really well designed which makes the software simple to navigate and manage.

Cons

Ever since I began using it, I honestly haven't come across anything negative to mention.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

9

ZG
Zohreh Ghasemi

Hospitality, 101-500 employees

Less than a year

5.0

“Analytics and integrations”

Pros

Detailed analytics and reporting make it really helpful for tracking performance and it connects well with other IT tools and third-party apps. The feature set is also very broad, with useful options like contact management, deal tracking and email marketing.

Cons

I personally have not run into any issues although I have heard that its customization options can be a bit more limited compared with some other CRM platforms.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

8

CS
Christina Soto

Hospitality, 500+ employees

More than a year

5.0

“CRM insights and live chat”

Pros

What really works well for us is the platform's detailed reporting which gives us up-to-date insights we can use to strengthen customer relationships. The live visual dashboards are also very effective since they show real-time updates on our sales pipeline and customer interactions. Another useful feature is the live chat with auto-reply which helps us respond to customers quickly through instant messaging. On top of that, it's flexible enough to customize as our CRM and sales management needs continue to change.

Cons

Our experience with it has been entirely positive. We haven't run into any issues and there's nothing about it that feels out of place for what we need.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

EB
Erinn Buchanan

Accounting, 101-500 employees

Less than a year

5.0

“All client details in one place”

Pros

One thing that really works well is having so much client information stored in a single place. It's really useful to be able to pull up almost everything you need at once and the way it connects with different integrations makes it even better.

Cons

I honestly don't have many complaints. The only real downside is that if you need more than the free version and want access to all the tools, the cost can start to climb pretty fast.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

AV
Aaryaman Vinay

Education Management, 11-50 employees

Less than 6 months

4.0

“Friendly customer tracking”

Pros

Managing customer data and keeping track of interactions feels convenient thanks to the user-friendly interface.

Cons

The limited customization available for more complex workflows can feel a bit restrictive.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

9

Functionality

7

AF
Angel Fuente

Automotive, 11-50 employees

Less than a year

4.0

“Clean lead tracking interface”

Pros

The interface is clean and user-friendly and it does a really good job of helping keep track of communication with leads.

Cons

Customization is fairly limited and the cost can get pretty high for bigger teams.

Rating Distribution

Ease of use

7

Value for money

7

Customer Support

10

Functionality

7

SJ
Sam Jackson

Retail, 1-10 employees

More than a year

4.0

“Feature-packed for small teams”

Pros

Getting started doesn't take much effort and the platform comes with a very wide range of features. It handles just about everything you'd expect even if I wouldn't say it's the absolute best at any one thing. It really seems geared toward small businesses that have fairly easy needs.

Cons

At first glance, the pricing looks quite affordable but over time they've put more and more features behind extra paywalls so it ends up costing a lot more than it initially suggests.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

8

Functionality

10

TD
Tony Dubus

Information Technology and Services, 1-10 employees

Less than a year

4.0

“Automation and customization”

Pros

What I appreciate most about this CRM is its automation module and how customizable it is.

Cons

Biggest downside is clearly the pricing. Basically, you go from a free plan to $30, then straight to $1,500, with nothing in between. And if you really want to make the most of the automation features, you very quickly end up needing the $1,500 plan. Even at that price, not every feature is unlocked yet which is frustrating. Because of that, it's really not a good fit for small businesses.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

7

Functionality

9

NL
Nora Leary

Marketing and Advertising, 101-500 employees

More than a year

5.0

“Clear pipeline visibility”

Pros

It's really simple to get a clear view of deals moving through the pipeline.

Cons

Navigation is frustrating, they changed it recently and now it doesn't feel simple at all.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

9

Functionality

9

TOM
TERI O MALLEY

Writing and Editing, 1-10 employees

Less than a year

5.0

“Great CRM for lead tracking”

Pros

The user interface is excellent and it does a really great job of helping me manage customer relationships and stay connected with leads.

Cons

It costs a bit more than some alternatives although it's still cheaper than Salesforce.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

10

BZ
Brian Zielinski-Smith

Aviation & Aerospace, 11-50 employees

More than a year

4.0

“Custom views and flexible setup”

Pros

Getting started with the system is very easy and there's a wide range of customization available. Being able to create views tailored to exactly what you want to see, along with tracking the most recent interactions, is especially valuable.

Cons

One frustrating part is how the add-ons are structured. You start learning the system, realize there are extra ways to improve control and do a bit more and then discover those features require purchasing an add-on. I understand it's a tiered business model but it can still be annoying when you're just starting to get familiar with the platform.

Rating Distribution

Ease of use

7

Value for money

7

Customer Support

9

Functionality

9

MS
Morgan Serrano

Environmental Services, 11-50 employees

More than a year

5.0

“Integrations and pipeline visibility”

Pros

Being able to connect this with the other platforms our organization already uses has been a huge advantage. It cuts out the need to build extra spreadsheets or bounce between too many different tools just to keep communication, work and team efforts aligned. The pipeline features are also extremely valuable and the knowledge base has been an amazing resource for learning and building skills.

Cons

One thing that still feels off is the way monthly values are calculated in quotes or pipeline totals. It doesn't seem to account accurately for the 4.3 weeks in a month so the pipeline can end up looking lower by a few hundred or even a few thousand compared with what the actual pricing should be.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

10

KF
Kelly Fairchild

Mining & Metals, 101-500 employees

Less than a year

4.0

“User-friendly CRM setup”

Pros

Getting started with it is very easy and I was able to set everything up without needing any instructions. It covers all the essentials I'd want in a CRM.

Cons

The downside is that you have to keep paying for upgrades if you want access to additional features.

Rating Distribution

Ease of use

9

Value for money

7

Customer Support

8

Functionality

7

AS
Alberto Schiavon

Automotive, 101-500 employees

Less than a year

5.0

“Smart customer connection tools”

Pros

This app gives businesses a great way to connect with customers and the marketing features are organized and handled really well.

Cons

It feels innovative and I haven't run into any challenges with it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

MC
Milena Cook

Construction, 1-10 employees

Less than a year

4.0

“Helpful free plan”

Pros

It's really nice to have a free option available especially when you're just getting started with capturing information.

Cons

The downside is that integrating certain features and adding more contacts can become pretty expensive the more you need.

Rating Distribution

Ease of use

7

Value for money

9

Customer Support

8

Functionality

7

KH
Krystle Harrison

Construction, 101-500 employees

Less than 6 months

4.0

“Visible lead updates”

Pros

The messaging tools are really useful and it helps that everyone involved can stay on top of what's happening with leads.

Cons

At times, the interface feels a bit different on Mac compared with Windows.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

7

Functionality

7

NW
Nolan Walker

Real Estate, 11-50 employees

Less than a year

4.0

“aligned dashboard and reports”

Pros

After the recent dashboard changes, the platform feels much more aligned and a lot easier to navigate than the old legacy version. The tiled deal summary is one of the standout features and the customizable reports and dashboards add a lot of value. It's also really helpful to be able to assign tasks and tag other users directly within the interface and across contacts, tasks, deals and leads.

Cons

Outbound prospecting sequences still don't feel built for true sales professionals. There's no way to sort sequence activity by opens, clicks or emails and there's also no export option to reenroll or tag leads for deeper follow-up. When working with 100+ contacts in a sequence, manually checking who opened an email just to decide who to call or reenroll in a new campaign takes too much time. Adding that functionality would make prospecting far better integrated into the platform.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

8

Functionality

7

JS
Jignesh Sharma

Financial Services, 101-500 employees

Less than 6 months

4.0

“Automation and integrations”

Pros

One thing that really worked for me was the user-friendly interface paired with strong automation tools. It makes lead management, interaction tracking and customer follow-ups feel much more organized and efficient. The integrations with marketing and sales platforms are another big advantage since they create a great all-in-one solution without the need to add extra software.

Cons

A downside is that some of the more advanced capabilities, such as custom reporting and deeper automation settings, are locked behind the higher-tier plans. That can be a drawback for smaller businesses or teams trying to stay within budget. On top of that, there's a bit of a learning curve when it comes to fully customizing workflows.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

7

Functionality

8

SH
Sonia Harrington

Retail, 500+ employees

More than a year

5.0

“great tool”

Pros

One of the best parts of using it is the task automation which saves us from spending too much time and energy on repetitive, tedious work. The communication tools are excellent as well making it simple to stay connected with our customers. On top of that, the analysis and reporting features give us reliable insights that help us track and improve our customer relationships.

Cons

Our experience with it has been very positive and honestly, there is nothing I dislike about it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10