HubSpot CRM Software Reviews

“hubspot changed our workflow

Pros

HubSpot has been a real gamechanger for our organization. It helps us keep our clients and supporters organized and makes reaching out to them much more manageable. We've been able to move away from outdated, confusing spreadsheets and use a system that's much more simple and user-friendly.

Cons

Rarely but I do run into some difficulty when trying to locate certain sections in the system.

“Reliable and user-friendly platform

Pros

Right from the start it has been simple to work with. The recent updates have improved it even more and it handles everything I need without any trouble. I've been satisfied with it and would gladly recommend it to others as well.

Cons

I really don't have any major issues to mention. It does lag once in a while but it's understandable and not something that has caused real concern. Overall I don't have any complaints.

“connected customer journey wins

Pros

Having everything in one place is really the biggest advantage. With the CRM, marketing automation and customer service tools all built into the same platform, the data stays connected so you can see contact details, campaign activity and support history together in one view. That makes the overall customer journey much clearer and easier to follow. The marketing automation side is especially well designed and setting up email campaigns and nurture workflows feels fairly simple without needing a dedicated technical person.

Cons

Pricing is definitely one of the biggest concerns. The way it's structured can be confusing and the total cost can rise pretty quickly once you start adding more features, hubs or users which makes it tough to estimate what you'll actually be paying in the end. For smaller teams or companies watching their budget closely, that can be difficult to justify. On top of that some of the more advanced functionality takes time to learn and getting real value from the platform requires a meaningful investment in setup and onboarding.

“flexible platform with strong integrations

Pros

There's a lot you can accomplish. It's highly flexible, handles most needs right out of the box and the integration ecosystem is strong enough to cover more niche use cases when needed.

Cons

Things can get disorganized pretty quickly if the team doesn't fully understand how everything is configured. When people start building their own custom setups, it can end up affecting other parts of the system. It also becomes complex fast and I had a hard time making dynamic, usage-based SaaS pricing work the way it should so it never really felt like a true source of truth.

“Amazing lead tracking and automation

Pros

It does a really good job of helping track leads through a clean, simple interface. The automation tools cut down on manual work and help keep workflows organized, while the collaboration features make it simple for the team to stay aligned.

Cons

A few of the more advanced capabilities are locked behind paid plans and navigating larger databases can start to feel a bit slow. The free version is useful but it does come with limits when it comes to advanced features.

“Simple lead tracking

Pros

Managing leads and keeping customer details organized in one place is probably the biggest advantage. It gives really strong value for the price especially since the free plan already comes with a lot of practical features. The interface feels clean, simple and beginner-friendly so getting around the platform doesn't take much effort. Lead management works well making it simple to follow deals and understand sales progress at a glance. It also helps teams work together better by keeping customer data and communication visible to everyone who needs it. On top of that, the automation features cut down time spent on repetitive work by taking care of things like follow-ups and email tracking automatically. Customer support is usually helpful too, particularly on paid plans which makes it feel like a complete CRM option.

Cons

Looking up specific information or moving between different tools can take a bit longer especially when you're dealing with a large volume of data. Even with that, the platform is still powerful and works well for growing businesses.

“powerful features that help a lot

Pros

It comes with a huge range of features and there's a lot you can do with the tool. It helps our team a lot in our day-to-day work.

Cons

It isn't always very simple and the support material is not consistently up to date. It would be good if they improved that.

“Free crm with broad integrations

Pros

HubSpot CRM has been a really valuable option for us for two big reasons. First, it's free and lets a small business keep an unlimited contact list which is a huge advantage. Second, it connects with almost any third-party platform so whenever we start using a new tool, we can quickly bring our contact list over from HubSpot without much trouble.

Cons

One part still feels a bit confusing or maybe I'm just not setting it up the right way. It hasn't happened only once or twice either.. pretty much every time I import contacts from Excel, this tool ends up creating new properties if every field isn't mapped exactly right.

“user-friendly layout and navigation

Pros

After more than a year of using this tool it has been pretty simple to learn and use. I'm not very technical so having a clean layout and simple navigation has made a big difference for me.

Cons

Some of the more advanced tools are a bit tougher to figure out, while the basic features are very simple. In some cases, you have to dig a little deeper to find the specific functions your company may need.

“all your contacts in one place

Pros

Having all my contact information centralized in one place is the part I appreciate most. If you prefer keeping track of a lot of details and managing plenty of information without it feeling overwhelming, this is a really solid option.

Cons

The part I'm less happy with is the pricing. HubSpot delivers a lot of value but the cost climbs pretty fast once you add more contacts or need access to more advanced features. For a small business or anyone just getting started, that pricing can feel a bit out of reach.

“Hubspot CRM was worth it

Pros

Our team came to this CRM later than we should have but adopting it turned out to be one of the best decisions we've made. I'm honestly obsessed with it now. The platform feels very user-friendly, simple and it delivers a lot of value for what we're paying.

Cons

There was a bit of a learning curve at first so it took me some time to get fully comfortable with the CRM. Once I got the hang of it though, it became incredibly useful for my day-to-day work.

“all-in-one sales powerhouse

Pros

Everything for sales, marketing and customer service is brought together in one clean, visually appealing platform that's simple to navigate and work in. It does an excellent job of organizing contacts and is very effective for managing leads across the entire sales cycle. On top of that the team offers really helpful resources and strong customer support when you're on a paid plan.

Cons

One downside to HubSpot CRM is the cost which can climb pretty quickly for larger organizations with big contact databases or more advanced custom automation needs. It's a very solid fit for small to mid-sized businesses but at the enterprise level especially with thousands of contacts or clients, it can become quite expensive.

“Clean dashboard and organized workflow

Pros

I like having everything in one place for managing contacts and tasks as it makes a big difference. It's convenient to track emails and communication, keeps work organized and the dashboard feels clean and user friendly.

Cons

There is a bit of a learning curve at first especially for beginners. A few features are only available on paid plans, it takes time to get familiar with all the tools and the notifications can feel overwhelming sometimes.

“helpful contact and deal tracking

Pros

This platform has been a really useful way to keep all contact information in one place, stay on top of sales deal progress and schedule follow-ups without losing track of anything.

Cons

Not much to dislike but I do think the process of creating deals and the way they're displayed visually could be better.

“Best crm for sales teams

Pros

I think this software has been a really handy platform for handling both sales activity and admin work. It comes with strong features that make managing everything much more efficient and overall it's a very reliable CRM.

Cons

One thing that can be frustrating is how company records sometimes get duplicated which makes things feel messy. I just wish there were a simpler way to keep it organized or clean things up because aside from that, the system itself feels flawless.

“clean interface

Pros

Right from the start the interface feels simple, clean and simple. Everything is designed so that even beginners can quickly understand and use the features without feeling lost. The tools are well organized which makes getting started fast and simple.

Cons

No negative feedback. It's a very good tool for managing customers and sales and it remains very simple to use.

“everything in one place

Pros

It's nice having all the information I need kept together in one place.

Cons

I don't enjoy having to log in again after being inactive for a while. I'm also not a fan of the double verification required during sign-in.

“useful email tracking but pricey scaling

Pros

One part of the service I still really value is the email add-on. It makes it simple to add email contacts straight into the CRM and helps keep track of opens and ongoing communication which is genuinely useful.

Cons

The biggest challenge is still the cost of growing with the platform. For a small business it becomes very expensive so it feels like long-term use will be limited since moving up to the next tier may not be realistic.

“Creates articles& tracks tickets

Pros

HubSpot works well as a CRM and I also use it to create Knowledge Base articles that we add to our platform plus we use the helpdesk as our ticketing system to support clients on projects.

Cons

The website's navigation confusing as it's not always easy to locate certain tabs or tools and occasionally the email templates I rely on vanish unexpectedly.

“Custom fields inside contacts

Pros

I liked that I could create custom fields in HubSpot and have them show up right inside contact records and even though the records are not fully customizable, being able to add our own fields was really useful. Overall I truly value a CRM that offers that kind of flexibility.

Cons

If your company is not large with many teams and pipelines, this tool can feel like too much. Like I found myself changing how we worked just to use features we did not really need, just to make the cost feel worth it. Also it is expensive and built in modules so even simple things often require an extra purchase or upgrade. So if you want a simple, lean tech stack, this is not a good fit. For a smaller setup, the pricing and structure made it more of a hassle than a help.

“One searchable place for everyone

Pros

The thing I like most is that it has every company and contact stored in one searchable place. The customizable data fields let me customize emails so they feel personal and distinct for each person. Also it is easy for our team to use and prevents people from double-booking or replying to the same inquiry.

Cons

The price of it is on the steep side for me though I recognize the value matches what you pay for. So to help control expenses, I have been able to restrict each manager's permissions.

“Works for basic and advanced needs

Pros

HubSpot is a very user-friendly CRM that I have relied on across multiple roles and use cases. It can manage everything from basic tasks to extensive funnel-driven applications.

Cons

To me its entry-level plan feels quite limited but when I upgrade and bring in additional tools, it transforms into a truly top-tier CRM.

“Complete, reliable for sales and marketing

Pros

For years I have been using HubSpot and see it as a complete CRM that does a lot but it is also clearly stronger in marketing and sales too. And it is consistently reliable too.

Cons

I have noticed it emphasizes sales and marketing much more than other areas so modules like ticketing and support aren't a priority that means I end up with support or ticket seats counting toward my billable user total.

“terrible pricing tactics

Pros

This CRM is easy to tailor to our needs and it comes loaded with a broad set of capabilities particularly powerful for managing deal pipelines. Plus its collaborative features make it easy for our team to work together and the dashboards are flexible enough to be adapted to different processes and views.

Cons

At first, it seemed like a great deal but over time it became all about constant upselling and frustrating pricing. We invested a lot in setting it up, only to be repeatedly pushed to buy features we never needed. The breaking point was their seat policy. After we changed a few users, the system automatically bumped us into a higher seat tier. When we tried to go back to the six seats we actually need for our six sales reps, our CSM told us it wasn't possible until our contract ends in late 2027. Being forced to pay for unused seats for years is not customer success but it's customer lock-in. That kind of one-way rule feels outdated and not focused on helping customers. We tried Attio and realized we do not need half of HubSpot's bloated features. Simpler tools with clearer pricing are catching up fast. I mean its model seems to be offer strong value upfront, then lock you in with upsells and complex contracts. After all this, I even sold my shares as I don't believe this sales-first approach is sustainable long-term. Overal it is really disappointing to see how a once-promising product has changed.

“Free and easier than others

Pros

For my part, I find managing our customer database with HubSpot much easier than with any other CRM software and the biggest advantage for me is that it's free.

Cons

I feel the feature set is more than adequate for my needs and the free plan lets me have plenty of contacts basically as many as I'd realistically require.

“Feature rich, works from the start

Pros

It's the most feature rich and easy to use system I have seen in a company setting and everything works smoothly right from the start.

Cons

Honestly I struggle to mention any drawbacls. As per me their customer support responds promptly, is very capable and is always willing to assist whenever I need help.

“highly functional but integrations need work

Pros

It is only one component of the larger HubSpot ecosystem which is impressively comprehensive. I no longer need to juggle a bunch of separate software tools to accomplish tasks because It covers so many functions in one place and it to be one of those integrated tools that I rely on.

Cons

I could definitely make better use of the ads features, and I'd really appreciate the social tools offering deeper, more native-level LinkedIn integration so that those workflows feel smoother and more connected.

“convenient all-in-one solution

Pros

Having everything centralized is incredibly handy for our team. Because we run so many campaigns and juggle a huge contact list, reliable tracking is essential so we can continuously iterate and make improvements. Also the email builder with drag-and-drop is very simple, it was quick for me to pick up and easy to use in practice.

Cons

Last year there were so many frequent updates that features kept shifting locations, and I constantly felt like I was having to relearn where things lived. That made navigating the interface frustrating at times and slowed down my workflow while I adjusted to each change.

“simple to use but sometimes confusing

Pros

What I love most is how easy it is to use. I don't have to depend on anyone else,everything can be handled inside HubSpot and it genuinely acts as a complete end-to-end marketing solution.

Cons

Creating forms can be a bit tricky at times. I've also had trouble configuring some email automations , it's not something you can't achieve, but it does take a fair bit of trial and error to work out. A library of short tutorial videos walking through each feature would help a lot. I'd really appreciate that, adding clear walkthroughs would be one of the most valuable improvements they could make.

“very user friendly system

Pros

I find their interface very easy to use and it makes bringing new team members on board simple and fast.

Cons

The interface changes so frequently that I often struggle to keep up with what's new, and it gets pretty frustrating to adapt.

“Great features & tracking needs help

Pros

I like that I can send emails, keep an eye on statuses and journeys, pull reports, connect with all of our marketing efforts and schedule social posts.

Cons

there are problems with backend tracking and data attribution, and I also feel the social features are somewhat outdated. The design experience for building landing pages doesn't match the ease of our website's built-in tools, and I'd really like to be able to track that side of things more effectively.

“Basic, solid and always improving

Pros

As a smaller company with limited shared resources, I appreciate how basic and easy this tool is , it gives me what I need. They keep rolling out new features so they can catch up with the bigger marketing automation platforms.

Cons

I find the reporting capabilities somewhat limited, and overall the campaign management features feel pretty lightweight compared to other tools.

“Manages outreach and forms well

Pros

I rely on it for our outreach and occasionally to schedule social media posts. It handles forms, contact lists and landing pages effectively for my needs.

Cons

I'd like more flexibility with the data and expanded access within the chat feature. Having additional auto-response configuration would really help, and I'd appreciate clearer notifications when someone asks a question. It would also be beneficial if the system could automatically gather customer data.

“amazing UI but expensive

Pros

interface is easy and quick to pick up which made getting started simple. I appreciate that it consolidates every customer detail and interaction,emails, calls, meetings and website activity,into a single hub, so I can keep in sync with my audience and better understand how they behave.

Cons

The cost feels relatively steep compared with similar marketing platforms, and I noticed many of the advanced capabilities are locked behind extra fees or higher subscription tiers.

“simple setup but workflows could improve

Pros

I appreciate how easy it is to connect HubSpot Marketing Hub. Getting everything set up at the start was simple and I genuinely value that.

Cons

In my experience, I've noticed that HubSpot workflows don't perform as reliably as the rest of the tools.

“multi-functional tool

Pros

I use a multi-functional CRM that truly simplifies everything from handling leads and outreach to driving business development and managing tasks. It's easy to use, visually clear and easy to use, and I appreciate how modular the customization options are.

Cons

At this point I have very few complaints, maybe the menu layout could be improved, but otherwise there's not much to fault.

“easy to plan and track campaigns

Pros

It is really easy for planning, running and monitoring my marketing campaigns. Its automation features cut down repetitive work and help nurture leads and the built-in analytics give me a clear picture of performance and ROI.

Cons

That said, I've noticed costs can climb as our contact database grows and we enable more features. More advanced customization often needs technical know-how, and several tools feel a bit restrictive when I try to build very complex workflows.

“best for inbound leads and slack

Pros

I love how it captures every inbound contact from form submissions and turns them into viable leads, and I love that it ties into Slack. It posts an automatic notification in our Slack channel whenever a marketing inbound comes through and it can even auto-assign an account executive to follow up on that lead. My team thought the initial setup was easy and we've been adopting more features over time and getting increasingly effective with it.

Cons

For me, the customization options in HubSpot Marketing Hub feel too constrained. Certain parts of the platform just aren't as flexible as other solutions I've used, which can be frustrating. The landing page editor and form builder, in particular, often come across as rigid and sometimes force me to resort to extensive HTML tweaks to get the look or behavior I want.

“Clear interface, costs add up fast

Pros

the interface is very easy and user-friendly and in my experience it integrates with Salesforce fairly smoothly and reliably.

Cons

Overall, I've found customer support to be pretty helpful, but I would really like the ability to set up a video call with a representative so we could share screens and walk through a few items together, which currently isn't an option. On top of that, the pricing can escalate faster than I'd like because features are segmented across multiple packages, and every package brings its own extra fees.

“A very friendly interface

Pros

I really appreciate how amazing the interface is, it's easy to use and easy to get my head around. The email editor gives me a WYSIWYG experience but still lets me dive into HTML when I need to which means I can create complex, highly designed templates with confidence. The initial setup was also very simple to complete.

Cons

tagging people as marketing contacts to control our expenses feels unnecessarily tedious and time-consuming.

“lifesaver but sometimes messy

Pros

One thing I really like about it is having email, forms and landing pages all bundled into one spot , it gives us a single platform to manage everything and cuts down on a lot of headaches. The CRM and automation capabilities are absolute lifesavers for our workflow. I also like that It captures and tags every lead or inquiry properly, so I can follow up in an organized and timely way.

Cons

Because I run campaigns for more than 15 colleges, the workflows can get pretty messy as they scale up. On top of that, whenever I want more advanced automation, deeper reporting, or higher contact limits, the cost ramps up quickly, which turns into a significant budget issue for us.

“super easy to use with great courses

Pros

Using it is surprisingly user-friendly, and I find it simple to locate features and use the interface. Setting up lists and launching campaigns doesn't feel complicated and that simplicity helps me work faster. Beyond that, I've completed numerous courses, collected certificates and shared them on LinkedIn which tends to generate a lot of interaction and feels great. Through those lessons I've learned many of the hub's nuances and picked up little adjustments I might otherwise have overlooked.

Cons

I don't have any complaints.

“Has the features you need

Pros

For my marketing work, it provides all the essential tools I need to run campaigns comfortably and without issue.

Cons

What frustrates me is that basic plans block options like editing raw HTML in Forms, which forces me and others to upgrade just to get a single necessary feature.

“I love it!

Pros

These days I rely on it for virtually all of our marketing activities and I genuinely think it's very easy to use with a manageable learning curve. It automates a lot of the repetitive work like sending email campaigns and monitoring their results , so in practice I just configure the emails once, pick the relevant lead segment and it takes care of the rest automatically. I no longer have to manually follow up or babysit the workflows which is incredibly convenient and frees up my time for other tasks. The initial setup was also very easy because the support team guided me through each step.

Cons

My main problem is that the new knowledge base layout doesn't feel as interactive as the old one. The editor has been changed in ways that make it less user-friendly compared to what I was used to, and I find myself missing the previous simplicity.

“easy to use for everyone & keeps things organized

Pros

It is how user-friendly it feels, even when you don't have a technical background. From creating and launching email campaigns to monitoring how they perform, everything is presented in a clear, sensible way so it's easy to tell what's working and what isn't. I also value the tight integration with CRM data because it helps keep our marketing more targeted, consistent and organized. All in all, it makes handling everyday marketing tasks far less complicated.

Cons

The onboarding flow could definitely be smoother , I initially struggled to set things up and needed extra time to get everything configured.

“great low-budget tool for marketing

Pros

It's an affordable option that still gives me personalization capabilities. I also appreciate the social features, being able to manage LinkedIn ads right from HubSpot is really handy. Getting everything set up was simple and I was able to do the initial configuration myself without any issues.

Cons

That said, I occasionally find the contact list management confusing and a bit cumbersome to use.

“Helps with all marketing activities

Pros

It assists me with all the marketing activities inside the platform's user hub.

Cons

Sometimes I feel the layout isn't organized properly

“best choice for testing and automation

Pros

I enjoy using it to test my marketing emails, the form and landing page features and the automation part worked really well.

Cons

My only problem is with the integration side , when I use integrations inside automations to apply if/else conditions, they aren't very helpful or interactive.

“mostly simple to use

Pros

It's easy as a marketing user to create, tweak and publish forms that push data directly into my account, enabling smooth lead capture and easy follow-up.

Cons

I initially found learning to set up and test advanced marketing triggers challenging, because they aren't very interactive for those working in marketing.

“Integrations save a huge amount of time

Pros

Using it as my CRM has been great because of how well it integrates and how simple it is to use. Those integrations shave at least half the time , sometimes even more , when I am processing leads and it's easy to teach colleagues how to use it. I am also grateful for the continuous updates, the team keeps rolling out features I didn't realize I needed until they were there. Getting started was a easy and I link it to several services like Gmail, Zapier and Zoom.

Cons

I haven't come across many downsides, but the one annoyance is that it occasionally drops its connection to my Gmail account, which can interrupt my workflow.