HubSpot CRM Software Reviews
Total 548 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars64%
4
Stars29%
3
Stars5%
2
Stars1%
1
Stars1%
Satisfaction score
Ease of use
9
Value for money
8
Customer Support
8
Functionality
9
Casper
Information Technology and Services, 11-50 employees
Less than a year
“good for storing client interactions across offices
Pros
HubSpot CRM Software is excellent for storing all our client interactions in a single spot. For businesses with multiple offices, managing deals through HubSpot works very well.
Cons
Automating all the data entry in the software is not very easy. As I noticed many sales reps do not input all the necessary information or set up automations which leads to a lot of inaccurate data.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
7
Functionality
8
Gabriel
Marketing and Advertising, 101-500 employees
More than a year
“Great CRM that justifies the price tag
Pros
I mainly use it to keep track of customer details and it really helps when we want to do more targeted marketing. It's made our outreach a lot more effective, and I honestly appreciate all the support I get along the way.
Cons
Setting it up and managing everything can be a bit of a headache sometimes. The support team is brilliant, but keeping all the data systems working smoothly is probably the hardest bit. I do feel like more of it should be automated to make life easier.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
8
Clay
Insurance, 1-10 employees
Less than a year
“Best CRM tool
Pros
Setting up an account was very simple for me even for a beginner. Importing data from old systems like Excel was also equally easy. You can map the columns and add new ones as needed.
Cons
I am yet to come across something that I dislike about Hubspot. Its free and super easy to use. Plus you can upload as many contacts as you want without any issues.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Tim
Civil Engineering, 11-50 employees
More than a year
“Helps us follow up with clients
Pros
HubSpot CRM is incredibly helpful for keeping track of every customer interaction and monitoring where each lead stands in the sales process. Its also been great for following up with clients after the service is completed.
Cons
Some of the more advanced features like lead scoring and detailed reports are locked behind a paywall. I want them to offer more of those features without forcing an upgrade.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
10
Functionality
8
Julie
Transportation/ Trucking/ Railroad, 101-500 employees
More than a year
“Useful Tool, But Pricey
Pros
Its very easy to use and the variety of available integrations is a huge plus. Segmenting lists for follow ups has become much simpler.
Cons
It's been quite hard for us to really measure the return on investment. And to make things a bit more difficult, they've increased their prices a few times, which doesn't help.
Rating Distribution
Ease of use
8
Value for money
6
Customer Support
10
Functionality
8
Sean
Printing, 51-100 employees
More than a year
“Decent for the free version
Pros
The platform keeps evolving with new tools for marketing and customer service. It seems to be in trend especially with smaller businesses.
Cons
To be honest it is a bit complicated and there arent many resources to help me learn. I am finding myself figuring out a lot on my own.
Rating Distribution
Ease of use
5
Value for money
5
Customer Support
7
Functionality
5
Richard
Computer Software, 500+ employees
More than a year
“Extremely adaptable CRM
Pros
I've seen HubSpot used in both small and large companies, and it's clear how flexible it is. No matter the size of the team or the situation, it stays consistent and easy to use. I can see why it's become so popular.
Cons
As someone who isn't an admin, I've found parts of the experience a bit frustrating at times. I'm not blaming the company, but it does show that even a good system like this still needs regular attention and upkeep.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
8
Valentina
Building Materials, 51-100 employees
More than a year
“A complete tool for sales, marketing and customer care
Pros
HubSpot CRM really shines when it comes to helping us engage with our customers. It makes it easy to offer support and the automation features save us a lot of time by handling repetitive tasks. Plus the customer segmentation tools help us group clients so we can provide more suitable service to meet their needs. Really helps us with providing customized service. Appreciate it a lot.
Cons
We havent run into any real problems with HubSpot CRM. Its been amazing at solving all the challenges we had and meeting our needs perfectly.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Matt
Construction, 11-50 employees
More than a year
“really efficient and dependable
Pros
I find it to be simple to use and reliable and I love how the reminders keep me on top of things. We are constantly updating our CRM and it continues to perform smoothly without any issues.
Cons
One issue is that the filter feature on the search is a bit complicated. When you try to apply different filters the system tends to get messy making searches harder to handle.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
8
Robert
Hospitality, 11-50 employees
Less than a year
“Have to pay for many features
Pros
I love being able to track the progress of leads in their customer campaigns. The follow ups, reminders and automated templates make it much easier to stay in touch and manage communications.
Cons
The pricing is on the higher side. Many essential business features are locked behind a paywall and you have to pay for them despite them being necessary requirement.
Rating Distribution
Ease of use
6
Value for money
4
Customer Support
10
Functionality
8
Ariel
Marketing and Advertising, 11-50 employees
More than a year
“Amazing CRM with lots of features
Pros
They're all about focusing on the client and constantly improving the platform. I appreciate that you get everything in one place making it a go to tool for all our needs.
Cons
Dealing with support can sometimes be tough. Certain needs or features dont always get the attention they deserve mainly because so many different industries are using the system.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
7
Mark
Construction, 51-100 employees
More than a year
“Staying organized with lead management
Pros
Setting up my contacts and pipelines took way longer than I thought it would. It didn't always make sense at first but after messing around with it a few times, it started to click.
Cons
Now I mostly use it just to keep notes and check the last interactions. I'm still ignoring a lot of features but even so, it's already making things way less chaotic for me.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
10
Ollie
Financial Services, 51-100 employees
More than a year
“Solid CRM tool!
Pros
The workflows and automations are really powerful and helped us scale up our marketing, sales and customer success processes. Hubspot also connects with almost any other tool out there which makes everything easier. Managing inbound leads and inquiries through forms and workflows is super helpful. Plus, all the marketing hub stuff like email got updated recently and it's a huge improvement from when I first started using It four years ago.
Cons
Lead scoring can get kind of complicated and clunky which has been frustrating at times, although they have rolled out some updates recently. The sales forecasting tool could definitely be better if it allowed more customization.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
9
Functionality
10
Jody
Marketing and Advertising, N/A employees
More than a year
“Best marketing solution
Pros
The interface is simple and free for basic functions. It does a good job tracking the life cycle of contacts and the automation is well integrated.
Cons
The advanced options cost extra and are pretty expensive. Also, there's not much flexibility to customize pipelines and reports the way I'd like.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Grant
Retail, 11-50 employees
More than a year
“Ideal tool for boosting capacity
Pros
I love how flexible it is to build custom properties, workflows, sequences and dashboards. It fits almost any team setup.
Cons
Pricing ramps up quickly when you unlock advanced features and some limits like paying per user for Sales Pro or needing Ops Hub for better automations can surprise you. Integrations are mostly good but syncing with non-native systems often needs extra tools or developer help.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Tom
Information Technology and Services, 11-50 employees
More than a year
“All-in-one sales and marketing tool
Pros
It's simple to use but you can add complexity as your business needs grow. We started out basic but now we're expanding from sales and marketing into finance and customer service with it.
Cons
You hit paywalls pretty fast if you start using more features, so the costs can grow quickly. Sometimes the system doesn't support simple stuff that feels like it should be there.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
8
Functionality
9
William
Hospital & Health Care, 51-100 employees
More than a year
“good tool at an affordable price
Pros
It's easy to use with a clear interface and nice support. The only downside is there are too many paid add-ons offered as extra solutions.
Cons
Integration is complicated and data management is terrible especially when it comes to handling emojis. Extracting data is often painful. You really need a specialist to oversee usage and help get the data ready for a data scientist.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Safia
Marketing and Advertising, 1-10 employees
More than a year
“Perfect for boosting sales
Pros
It's great for tracking emails with clients. Our agency uses it mainly as a sales tool.
Cons
The project management tool hasn't been useful at all and doesn't fit our needs.
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
8
Functionality
9
Laura
Financial Services, 51-100 employees
More than a year
“Excellent for both sales & marketing
Pros
I use it to keep track of my work as a salesperson. I can call clients and record every interaction with them easily.
Cons
Nothing wrong here, I'm happy to keep using it. Otherwise I would've switched since it's the most used tool in our company.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
7
Functionality
10
Florencia
Human Resources, 500+ employees
More than a year
“User-friendly CRM perfect for CX teams
Pros
What I like the most about this tool is how easy and intuitive it is, even if you're not technical. As an Onboarding Specialist at Factorial, I use it every day to track client interactions, manage pipelines and make sure handoffs between teams go smoothly. Logging calls, emails and notes all in one place keeps me organized and helps me get a full picture of each client's journey. The customizable dashboards and reports make it easy to check my progress and focus on what matters.
Cons
It's great overall but I find some customization options limited like colors and pipeline formatting. It's a minor thing though and maybe there are ways to fix it that I just haven't found yet.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10