Overview

Market Leader is a real estate CRM that allows agents and teams to generate and manage leads, track client interactions, and use automated marketing tools. Although the interface may take time to get used to, the platform includes features that support lead management and communication.

Market Leader Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

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What Is Market Leader? 

Market Leader is a comprehensive real estate CRM and marketing platform designed to help agents and teams generate leads, nurture relationships, and grow their businesses. It offers customizable websites with MLS integration, automated marketing tools, and lead engagement features such as behavioral tracking and listing alerts. These features make it a useful solution for professionals seeking an all-in-one platform to manage contacts and convert leads into clients.

Market Leader Pricing 

Market Leader offers the 'Professional for Teams' plan for $329/month. Users can request a Market Leader pricing quote according to their business requirements and budget.

Disclaimer: The pricing is subject to change.

Market Leader Integrations 

Market Leader supports integration with multiple systems and platforms, including:

  • Google Analytics
  • Google Contacts
  • Microsoft Office 365
  • Zillow Tech Connect
Watch the Market Leader demo to learn more about its integrations.

Who Is Market Leader For? 

Market Leader is suitable for various segments within the real estate industry, including:

  • Independent Real Estate Agents
  • Real Estate Teams and Brokerages
  • Franchise Broker Networks

Is Market Leader Right For You? 

If you're a real estate agent or part of a team looking for an all-in-one platform that delivers exclusive leads, automates follow-ups, and helps maintain a steady pipeline, Market Leader could be a strong fit. Its done-for-you lead generation and automated marketing tools are specifically built for the real estate industry.

Still unsure if Market Leader is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Market Leader Features

Market Leader provides a steady stream of exclusive buyer and seller leads each month. These leads are delivered directly to your CRM, allowing for prompt follow-up and increased conversion opportunities.

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The built-in CRM helps you manage contacts, track communications, and automate follow-ups. It sends automated emails and texts, ensuring consistent engagement with your leads without manual effort.

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Market Leader offers customizable, branded websites integrated with MLS listings. Visitors can search for homes, and their information is captured as leads, facilitating online lead generation.

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The platform includes pre-built email and print campaigns that run automatically once set up. These campaigns keep you top-of-mind with leads, maintaining engagement until they are ready to transact.

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Lead Intel provides insights into lead behaviors, such as property views and email interactions. This information helps prioritize follow-ups and tailor conversations to individual interests.

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Pros And Cons of Market Leader

Pros

  • Many users find the CRM system and mobile app easy to use

  • Users have praised the platform's training resources

  • Provides exclusive leads delivered directly to your CRM

Cons

  • Some users report receiving leads with incomplete contact information

  • The platform offers limited customization options

Market Leader Reviews

Total 9 reviews

2.4

All reviews are from verified customers

Rating Distribution

5

Stars

22%

4

Stars

11%

3

Stars

11%

2

Stars

0%

1

Stars

56%

Share your experience

P

Paul

Real Estate, 1-10 employees

More than a year

4.0
February 2025

It's a CRM for those who don't have one yet

Pros

It's a basic CRM that works well for real estate agents who don't have access to a more powerful platform. For those just starting out, it gets the job done.

Cons

It was not very robust and didn't provide sufficient auto-customer nurturing features.

Rating Distribution

Ease of use

9

Value for money

9

Customer Support

7

Functionality

5

J

Jack

Real Estate, 51-100 employees

Less than a year

1.0
September 2024

Completely disappointed

Pros

No complaints at this time but the company could definitely make some big improvements.

Cons

My experience with Market Leader over the last six months has been extremely disappointing. Despite paying seven hundred dollars per month for their services, I have not received a single valid lead relevant to my service areas. Instead, the leads provided have consistently come from locations over two hours away, which are completely outside my target market. Despite multiple attempts to resolve this issue in the first two months, Market Leader failed to make any adjustments.What is even more concerning is their refusal to cancel my membership or issue a refund for services that were clearly not delivered as promised. Their lack of accountability and disregard for customer concerns is deeply troubling and reflects a fundamental failure in their service model. I would advise any professional considering Market Leader to seriously reconsider. This experience has not only been a financial burden but has also taken valuable time and resources away from focusing on my business. I strongly recommend exploring more reliable and customer focused alternatives.

Rating Distribution

Ease of use

1

Value for money

1

Customer Support

1

Functionality

1

A

Angela

Real Estate, 1-10 employees

Less than 6 months

1.0
May 2024

Product misrepresented

Pros

I did not find anything particularly beneficial that my other CRM didn't already offer. I bought it for leads and it turned out to be the worst resource I have ever used.

Cons

My experience with the service has been very frustrating. I still have two more months of billing before I can cancel. When I initially reached out for more details about the services and how everything works, I was told by the representative that the leads would be screened before they were sent to me. Unfortunately the service has been poor since day one. I decided to give it two to three months, hoping it would improve but things remained the same. I kept calling to follow up and although they made adjustments to my account, nothing changed. Most of the leads provided had no phone number or incorrect numbers. It felt like I was getting a different excuse each time I called. Last week, I spoke with a representative who promised to call me back by the end of the business day but he didn't follow through. I continued calling to find out what was happening, having to explain my situation repeatedly and each time, I was told that someone else was dealing with the issue. Finally almost a week later, I got a call back. I requested to cancel without paying the last two months' fees but instead, they offered to switch me to a new plan for $100 at the beginning of May, with the catch that I would need to sign a new six-month agreement. Essentially this would have meant paying monthly. I asked why I would extend my commitment when the service had been so poor and the promises made at the start were never fulfilled. These leads were not screened and the whole experience has been disappointing.

Rating Distribution

Ease of use

3

Value for money

1

Customer Support

1

Functionality

1

Frequently Asked Questions

Market Leader integrates with various systems and platforms, including Microsoft Office 365, Google Contacts, Zillow Tech Connect, and Google Analytics.

Market Leader is ideal for different segments within the real estate industry, including independent real estate agents, real estate teams and brokerages, and franchise broker networks.

Market Leader primarily supports the English language across its platform, including its CRM system, mobile app, and website. All official documentation and terms of service are also provided in English.

Yes, Market Leader offers an API.

Market Leader offers the 'Professional for Teams' plan at $329/month. Users can request a detailed Market Leader cost analysis based on their business needs and budget.

Yes, Market Leader offers a mobile app.

Market Leader software offers phone, email, chat support, and a comprehensive self-service resource center to assist users.