Anonymous
Internet, 11-50 employees
More than a year
“great web app value”
Pros
Being web-based is a big plus, the pricing feels fair and the integrations are great without being hard to use.
Cons
There do seem to be some conflicts with mail controls. We've run into issues between Chrome, the Gmail integration and the desktop setup that we still haven't been able to sort out. The WordPress plugins for connecting fields through Gravity Forms can get a bit complicated although they work well once you understand them. There's also some overlap with activities and the calendar if you're already committed to using other tools for those.
Rating Distribution
Ease of use
6
Value for money
10
Customer Support
8
Functionality
7
Eduardo Estefano Neto
Not Specified, 11-50 employees
Less than 6 months
“Feature-packed CRM workflow”
Pros
Right out of the gate, this CRM covers pretty much everything I need and asks for very little information to get a lead started. Moving leads through the pipeline with drag-and-drop is really convenient. The email tool is also well done, you just click the link, a message window opens and the email gets automatically attached to the lead. I also appreciate being able to customize which fields appear when creating a new lead. Since each piece of information is treated as its own entity, the system links people to leads nicely so opening a person's profile lets you see every lead connected to them.
Cons
The way information is laid out still feels a bit cluttered, with too much showing on the main lead screen at once. It can take a while to locate the specific detail you need. Adding more information after a lead is created also is not especially simple. Because the platform uses structured fields for everything, you end up clicking through several places to enter the right type of detail, like a new contact, phone number or email. I tend to prefer CRM tools that allow more freeform note-taking instead of forcing each kind of information into its own separate field.
Rating Distribution
Ease of use
6
Value for money
8
Customer Support
8
Functionality
10
Evan Mecham
Construction, 500+ employees
Less than a year
“Clean interface”
Pros
Interface felt clean, modern and simple to work with. There are plenty of tools available and the team does a really good job of adding new features while paying attention to what customers actually need. Support has been excellent and the newsletters are packed with useful training tips and practical advice.
Cons
There really is not any major flaw that stands out. The only slight downside is that the platform is built quite heavily around sales so for our company it was a bit less useful since we were using it more for project tracking. Because of that, it was not a perfect fit for us but that is more about how we used it than any real issue with the software itself.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
10
Functionality
10
Yolibet Disla
Financial Services, 500+ employees
Less than a year
“Smart tab organization”
Pros
Being able to rearrange and organize the tabs however I want around my daily workflow has been a huge plus. It keeps everything aligned and I can move a contact from a Lead all the way through to a completed sale without any hassle. It really feels revolutionary.
Cons
Definitely recommend it. For the price, I really can't complain and I honestly love how much simpler it has made my day-to-day work.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
10
Functionality
10
Sharmaine Valencia
Computer Software, 500+ employees
Less than a year
“excellent tool”
Pros
Among the CRM tools available today, this is one of the better ones. It helps our business make more objective decisions and stay on track with the goals we've set across the organization. On top of that, the app feels user-friendly and is simple to manage.
Cons
One small concern is the success rate when editing in the software. Hopefully, that gets improved soon and updates become more simple.
Rating Distribution
Ease of use
9
Value for money
10
Customer Support
10
Functionality
10
Aurelian Patrascu
Not Specified, 1-10 employees
Less than a year
“Powerful email automation”
Pros
One thing that really stands out is how feature-rich it is. It includes email and SMS marketing, supports A/B split testing and the email automation is easily one of its strongest points, it really feels innovative in that area. The pricing plans are flexible too which makes it even more appealing.
Cons
The weaker side is that it's not especially advanced when it comes to insights into customer behavior and adding a spam check would definitely bring extra value to the software as it stands.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
John Thomas
Pharmaceuticals, 500+ employees
More than a year
“Activity tab saves time”
Pros
The activity tab has been the standout part for me because I can handle almost everything there in just a few clicks. Setting up a deal and attaching contacts to it only takes a couple of minutes. The built-in contact fetching option that comes with the Gold plan is another reason I'm planning to upgrade soon. It also connects to my email client without any hassle and now I send emails directly through the platform. On top of that, it automatically notifies the related email address whenever an activity is coming up. Even after the 14-day free trial, the pricing still feels very affordable.
Cons
One thing I still haven't been able to get working is the feature for viewing incoming messages inside the CRM. If that were available on my setup, it would make it much easier to configure an auto-response feature too. I've tried several times to make it work and even reached out to support but the solution they provided didn't fix the issue either.
Rating Distribution
Ease of use
7
Value for money
10
Customer Support
6
Functionality
7
Nivin Jospeh
Oil & Energy, 500+ employees
More than a year
“handy email integration”
Pros
For the past 3 years, I've been using it every day and after trying several CRM tools, this one has felt the most comfortable to work with. The whole system is easy and the ability to connect it with any email service provider makes sending emails feel like just a single click.
Cons
Every now and then, it doesn't load the way it should and when that happens, it can take more than 15 minutes before things are back to normal. The iPhone app is also pretty limited and doesn't offer even half the features available in the web version.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
Pamela Erhard
Internet, 101-500 employees
Less than 6 months
“Excellent lead management”
Pros
Using this platform has been very easy and it works really well for organizing and managing a sales and marketing team around lead acquisition.
Cons
Overall, it has been an excellent platform for us and I honestly don't have any negatives to point out.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Vinicius Alberto Lanius
Primary/Secondary Education, 11-50 employees
Less than a year
“Boosts customers and revenue”
Pros
Running my business has been much better with this because it helps me stay on top of my customers. That has made it easier to grow my income and even set new goals for my life and business.
Cons
Every now and then, I want to connect it with websites or platforms like RD Station but that doesn't always work. It still doesn't accept certain things or some automations which can be limiting.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Kody Klingler
Health, Wellness and Fitness, 11-50 employees
Less than a year
“Simple and easy to use”
Pros
Everything feels very easy to use and the interface is simple enough that it doesn't take much time to get comfortable with it.
Cons
Reporting features aren't as extensive as I would have liked but they still cover the basics and get the job done.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
8
Anonymous
Automotive, 101-500 employees
Less than 6 months
“Good starter for small teams”
Pros
It worked well as a starting tool for handling projects. The layout was simple to follow and it didn't take long to understand how to use it.
Cons
There are stronger options available for managing projects overall. It works fine for a small number of users but it has its limits.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
8
JASVIN GAJERA
Mechanical or Industrial Engineering, 101-500 employees
Less than a year
“Ideal CRM for small teams”
Pros
After using CRMs like Salesforce, Asana and HubSpot quite often, this one feels purpose-built for small teams that want to keep sales moving forward. It helps make strategies more effective and the results have been positive. It's also convenient to use and flexible enough to move through each step without much trouble.
Cons
One downside is that it pushes users away from email, communication and messages in order to keep the process moving. It could definitely be a little less stubborn about that.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Chris Arthur
Not Specified, 11-50 employees
Less than 6 months
“Powerful automation and integrations”
Pros
Workflow automation has been incredibly useful for us. When a deal moves, it can automatically add an activity and when we create a new contact, it can trigger a new deal as well. I can send emails right from the platform and still have them appear in Gmail and it also connects with my Gmail calendar. The analytics are one of the strongest parts. I can track deals won by month, day or year, see the value of won deals, average deal size and the average time it takes to close. It even lets me dig deeper into which products make up those won deals, like term, perm or CI. On the lost side, I can review deals lost by stage, over time, by reason and by reason over time which really helps pinpoint where the pipeline is breaking down. The won vs lost reporting is also very useful because it shows conversion percentages to the next stage, first-stage conversion, losses from each stage and conversion to won so I can follow the win/loss ratio and the likelihood of moving a deal forward. Forecasting revenue is another big plus. I can see current revenue, expected future wins, update close dates from month to month, review what has already closed and adjust the projected closing month for open deals using the visible stage bar. There is also a delivery date option which is helpful when a deal is marked won at underwriting but revenue is not actually received until a few weeks later. Other features that stand out are deal conversion tracking, deals won, deals lost and revenue forecasting on the Platinum plan. A won deal can also trigger an email reminder for a future admin person to send a thank-you card which is a nice touch. On integrations, it covers a lot. It works with Mailchimp, Slack, Trello, Aircall, analytics tools and marketing software. The customer success team can also help after the client is opened and there does not seem to be a time limit on that support. Intercom does not connect natively but it can still be tied in through automation tools. For example, you can create a note on the client profile in the CRM when a message is sent or received, sync Intercom and CRM contacts two ways through PieSync and create deals for new Intercom users through Zapier. Overall, it has more integration options available than most platforms I have seen.
Cons
Interface is not as polished or clean as Fresh Sales and there is no built-in platform for email messaging so you have to connect it with Mailchimp instead.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
10
Anonymous
Computer Software, 101-500 employees
Less than a year
“useful integrations”
Pros
Keeping track of opportunities across different pipeline stages is very easy and the stages can be customized to match the way the team works. The reporting features are great too. It also comes with a good range of integrations which adds a lot of value by connecting well with other tools used upstream and downstream. It feels especially well suited for medium-sized teams.
Cons
There are not many downsides to mention. One improvement that would make it even better is adding a rules engine to automate some of the manual tasks.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Cody C
Sports, 11-50 employees
Free Trial
“Clean dashboard”
Pros
A minimal design was a big plus for me. It feels refreshing and gives the impression that you can get started quickly which mattered a lot because narrowing down the right CRM for our team has already been a challenge. The interface is simple and uncomplicated and I actually appreciate that it keeps customization menus and extra options to a minimum. A few features really stand out to me, the Statistics tab with its live dashboard and filters is excellent for tracking team performance, activity summaries and deal values. It also helps prevent double bookings by showing existing appointments in the calendar. When opening a deal, it's very convenient to see related activities and timelines at a glance. The option to assign colours and symbols makes information much easier to visualize and the email templates, signatures and inbox sync are genuinely useful. Having all emails connected to a contact available directly from the CRM entry is a big advantage.
Cons
One area that could be handled better is the split between leads and contacts since the system tends to create a new contact when a person is linked to a deal even though not every lead should be treated as a potential customer. There is a workaround by adding a lead field to the contact form but it doesn't feel fully convenient. That said, it's a reasonably priced CRM with a very attractive interface. I'm looking for something that brings every part of the business together in one place, while this one really seems to shine most on the sales pipeline side.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Bill Gladwell
Entertainment, 1-10 employees
Less than 6 months
“Motivating CRM workflow”
Pros
After trying a handful of CRM tools, this one ended up being the right match for both my business and the way I stay motivated. The feature I appreciate most is the prompt to schedule the next step as soon as I mark an activity complete. That little reminder keeps me advancing with potential clients and it fits perfectly with my need to stay on top of my daily tasks. It really helps me keep the momentum going every single day and I'd definitely recommend giving it a try to see if it clicks for you too.
Cons
In my opinion the one area that could use some refinement is the mobile app interface. I really enjoy using the desktop version and I do use the mobile app too but it feels like the mobile experience could be better polished. I also use Trello on both laptop and phone and I like how clean and simple those interfaces feel across devices. If the mobile version here were a bit cleaner and easier to navigate, that would really make it complete.
Rating Distribution
Ease of use
8
Value for money
10
Customer Support
10
Functionality
9
Anonymous
Online Media, 1-10 employees
Less than 6 months
“Quick setup”
Pros
Getting started with it is very easy and hassle-free. It doesn't take long to get everything organized and other people can become familiar with the interface pretty quickly too.
Cons
The pricing feels a bit steep especially when you factor in the limits around certain customizations. For a small business, particularly one that doesn't have fixed inventory, that flexibility matters a lot.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Anonymous
Computer Software, 101-500 employees
More than a year
“Analytics Challenges”
Pros
Running hiring for a small team, with only around 12 to 15 hires a year, this platform feels like the right fit. We are not dealing with huge volumes of applications so it works really well for our needs. The layout is easy, the system is simple to use and it gives me exactly what I need, one place to keep candidates organized and track where they are in the hiring pipeline. The Zapier integration is also very helpful since applications can be uploaded automatically. Overall, it has been a pleasant experience.
Cons
For a company handling a much larger number of applicants, I do not think this would be the best option. The analytics are also not my favorite part of the platform. I can still use them and pull out some useful trends and data but they are a little confusing and not especially simple to navigate or fully understand.
Rating Distribution
Ease of use
5
Value for money
6
Customer Support
8
Functionality
5
Olga Lyakhovetskaya
Logistics and Supply Chain, 101-500 employees
Less than a year
“Campaign data disaster”
Pros
The platform is simple for sales reps to work with and the mobile version performs really well.
Cons
They wiped out all of my campaigns and after two weeks of back-and-forth and countless excuses, they still couldn't resolve it. It's hard to understand how a data management tool can erase such critical information.
Rating Distribution
Ease of use
6
Value for money
4
Customer Support
6
Functionality
6