Gupshup Reviews, Demo & Pricing | Software Finder

Name: Gupshup
Rating: 4 (20 reviews)

Last Updated Jun 3, 2026

Overview

Gupshup empowers businesses in emerging markets to enhance customer engagement through conversational messaging across marketing, sales, and support. While customization may pose challenges for some, its user-friendly dashboard and proactive, efficient customer support make it a valuable tool for driving engagement success.

Overall Rating

Based on 20 users reviews

All Reviews

Rating Distribution

Positive

80%

Neutral

15%

Negative

Starting Price

Custom

Product Snapshot

Gupshup Specifications

Ticket Management
Live Chat
Omnichannel Support
CRM Integration
Canned Responses
Analytics and Reporting
Customer Feedback Surveys
Escalation Management
Self-Service Portal
SLA Management

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What Is Gupshup?

Gupshup software is a leading conversational messaging platform that allows businesses to create seamless, engaging experiences across 30+ messaging channels through a single API. With an easy-to-use omnichannel API, bot-building tools, and mobile marketing features, Gupshup processes over 10 billion messages monthly.

Gupshup serves over 45,000 businesses worldwide and supports channels like SMS, WhatsApp, and Instagram. It enables marketing automation and personalized messaging and provides in-depth analytics on campaign performance.

Gupshup Pricing

The Gupshup price model follows a "Pay as you go" structure, where deductions are made from your wallet per message. Gupshup charges a per-message fee for both session and template messages, which also covers the service's setup and maintenance costs. Get a detailed Gupshup cost estimate to make a valuable decision for your organization.

Gupshup Integrations

The software comes with diverse third-party integrations, including:

Salesforce
Zapier
Shopify
Magento
ServiceNow
QuickBooks
Mailchimp
Zendesk

Schedule a free Gupshup demo to learn more about its integration tools.

Who Is Gupshup For?

Gupshup is designed to support businesses across diverse industries and sectors, including:

BFSI
Food & beverage
Retail
Healthcare
Gaming
Advertising
Real estate
Travel & hospitality

Is Gupshup Right For You?

Gupshup powers enhanced customer engagement through conversational messaging, serving thousands of businesses in marketing, sales, and support in emerging markets. Its robust platform handles over 6 billion messages monthly. It offers a unified API, tools for creating rich conversational experiences, and strong partnerships across messaging channels, device manufacturers, ISVs, and operators. This platform enables businesses to seamlessly integrate conversations into their customer engagement strategies for lasting success.

Do you still need to figure out Gupshup? Call our team at (661) 384-7070 for expert guidance on your questions.

Gupshup Features

Automated Chatbot-Based Support

Gupshup provides an AI-powered chatbot solution that delivers automated support. It offers seamless conversational interactions with customers across diverse business processes, improving efficiency and reducing the need for human intervention.

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Field Team Coordination

The platform supports efficient field team management, ensuring seamless coordination for service delivery. It helps track activities, schedule tasks, and streamline communication, allowing field agents to provide better service and improve operational productivity.

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Lead Generation

Gupshup offers advanced lead generation capabilities by utilizing bots to collect customer data and automate responses. It helps businesses streamline the process of identifying potential customers, increasing lead volume and conversion rates.

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Conversational Catalog & Payments

This conversational platform allows businesses to showcase their product catalog, facilitate 1-click bill payments, and remind customers about abandoned carts, upselling, and cross-selling opportunities, enhancing the shopping experience and driving conversions.

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Order Notifications

The software provides real-time order tracking notifications, including updates on returns, refunds, reorders, and services. This feature keeps customers informed at every stage of their order, enhancing satisfaction and minimizing service-related inquiries.

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Pros And Cons of Gupshup

A quick look at Gupshup's strengths and weaknesses to
help you decide if it's the right fit

Pros

Simple integration and setup
Scalable API for high-volume outbound messaging
User-friendly dashboard
Effective chatbot builder and advanced AI/NLP features

Cons

Reporting email lacks intuitiveness
No mobile interface for quick access

Gupshup Reviews

Insights from real users on Gupshup’s features,
performance, and overall experience.

Total 20 reviews

All reviews are from verified customers

Rating Distribution

Stars

35%

Stars

45%

Stars

10%

Stars

Share your experience

Amit

Engineering, 11-50 employees

Less than 6 months

4.0

December 2024

“Should focus on whatsapp marketing”

Pros

They support multiple industries and have great conversion tools. I like it a lot!

Cons

They focus more on SMS marketing than Whatsapp marketing, which is like the need of the hour.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Gary

IT, 11-50 employees

Less than a year

3.0

December 2024

“No real customer support and fewer integrations”

Pros

The team is really good and I especially like the conversion like solution they offer.

Cons

They don't have proper customer support and not many integrations.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Anonymous

Product, 101-500 employees

Less than a year

4.0

November 2024

“Great tool for WhatsApp marketing”

Pros

Journey management is super easy to understand and makes it simple for anyone to create their own journeys. They provide Whatsapp template management, campaign tracking and other useful features for our work.

Cons

The journey management tool feels a bit clunky. There are separate logins for the console, which includes the journeys and the templates.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 20 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What level of support does Gupshup offer?

Gupshup provides support through a 24/7 (live rep), email/help desk, phone support, chat, a knowledge base, and FAQs/forums.

Who are the typical users of Gupshup?

Gupshup is designed to support a wide range of industries, including BFSI, food and beverage, retail, healthcare, gaming, advertising, real estate, travel and hospitality, education, media, and government sectors.

What types of pricing plans does Gupshup offer?

The Gupshup cost structure presents a "Pay-as-you-go" model and charges per message, covering both session and template messages, including setup and maintenance fees. Users can request a detailed analysis of the Gupshup price.

What other apps does Gupshup integrate with?

The software supports various third-party integrations, including Salesforce, Zapier, Shopify, Magento, and many more.

Does Gupshup offer a mobile app?

Yes, Gupshup offers a mobile app for Android devices.

What language does Gupshup support?

Gupshup supports multiple languages, including Arabic, Chinese (Simplified), English, Afrikaans, French, Hindi, Indonesian, Malay, Persian, Portuguese, Spanish, Thai, Vietnamese, and many more.

Does Gupshup offer an API?

Yes, Gupshup provides API access.