Sonar

Pros

The only upside for me is counting down to the day my contract ends so I never have to deal with them again.

Cons

Even something as basic as sending a text message feels really old-fashioned, like working in DOS back before Windows existed.

Pros

From personalized messages to bulk campaigns, this software covers a lot of ground. It lets me schedule messages for the right time, target specific keywords and use detailed reports to track and analyze results properly. Automated replies are also very helpful and the lead generation and lead management features add a lot of value.

Cons

I faced a few frustrating parts while using it. I've run into technical glitches at times and the page does not always update on its own so a manual refresh is needed more often than it should be.

Pros

Compared with channels like TV or radio, SMS marketing is much more budget-friendly and the pricing here is competitive as well. The open rate is excellent, with SMS typically reaching around 98% so it works really well for customer communication. It also lets businesses customize messages by adding customer names or other details which helps make outreach feel more personal and can boost engagement and response rates.

Cons

There are still a few limitations to keep in mind. SMS only allows up to 160 characters which makes it harder to share more detailed or complex information. There's also the risk that customers may see marketing texts as spam and choose to opt out which can hurt the business-customer relationship. On top of that the tracking and analytics are fairly limited so measuring how well SMS campaigns are performing can be difficult.