Last Updated Aug 5, 2025
Overview
Wistia is a video marketing platform offering tools for video creation, hosting, and analytics. It helps businesses engage viewers and measure performance. While some users may face a learning curve, its intuitive desktop interface and broad features make it a reliable choice for teams growing through video content.
Overall Rating
Based on 12 users reviews
4.8
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Wistia Specifications
Non-Destructive Editing
Real-Time Preview
High-Resolution Output Support
Timeline-Based Editing
What Is Wistia?
Wistia is a video marketing platform designed to help teams create, host, promote, and analyze videos and webinars in one centralized environment. It offers tools for professional video production, easy webinar management, and lead generation through integration with popular marketing automation platforms. Wistia also includes educational resources and access to expert support, enabling businesses to continuously improve their strategies. Whether for brand storytelling, customer engagement, or product demos, Wistia supports a wide range of video marketing goals and use cases.
Wistia Pricing
Wistia pricing plans offer flexibility and are designed to match various content needs and team sizes. The available plans include:
- Free: $0/month
- Plus: $24/month
- Pro: $99/month
- Advanced: $399/month
- Premium: Custom pricing
Disclaimer: The pricing is subject to change.
Wistia Integrations
Wistia features integrations with a variety of third-party applications, including:
- HubSpot CRM Software
- Adobe Marketo Engage
- Pardot Software
- ActiveCampaign Software
- Zapier Software
- Zendesk
Who Is Wistia For?
Wistia offers a video marketing platform designed for businesses looking to create, host, and analyze video content to enhance their marketing strategies. It is especially suited for marketing teams aiming to generate leads, boost engagement, and gain insights through video analytics.
Is Wistia Right For You?
Looking for a powerful way to manage and elevate video content for business growth? Wistia offers a complete platform trusted by over 425,000 global clients. It enables video creation, hosting, and performance tracking all in one place. With webinar support, advanced analytics, and strong integrations, Wistia stands out as an ideal solution for driving impactful marketing and sales initiatives.
Still have questions about Wistia? Call (661) 384-7070 for more details and personalized assistance.
Wistia Features
Wistia enables embedding of videos, audio, galleries, webinars, and live events using customizable inline or popover players, allowing seamless integration and broader content reach without requiring additional coding or complex setup.
The platform streamlines webinar hosting with branded registration, live events, lead capture, and post-event editing, all managed in one place. This enables efficient content reuse, audience engagement, and seamless marketing integration across every stage.
Lead generation becomes seamless with Wistia through customizable in-video forms, flexible placements, marketing platform integration, and post-event email collectors. This transforms webinars and video content into strategic tools for audience conversion and campaign success.
The software transforms everyday team members into video creators with dual-camera recording, AI script tools, teleprompter functionality, layout flexibility, easy editing, Chrome extension access, and smart clip generation for professional, branded content production at scale.
Wistia connects seamlessly with tools like HubSpot, Marketo, and Pardot to trigger email flows, qualify leads, track video engagement, and display heatmaps, enabling targeted campaigns and deeper insights directly from viewer behavior and interaction data.