Wistia

Wistia

12 Review(s)

Overview

Wistia is a video marketing platform offering tools for video creation, hosting, and analytics. It helps businesses engage viewers and measure performance. While some users may face a learning curve, its intuitive desktop interface and broad features make it a reliable choice for teams growing through video content.

Overall Rating

Based on 12 users reviews

4.8

Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
Custom

Wistia Specifications

Non-Destructive Editing

Real-Time Preview

High-Resolution Output Support

Timeline-Based Editing

View All Specifications

What Is Wistia?

Wistia is a video marketing platform designed to help teams create, host, promote, and analyze videos and webinars in one centralized environment. It offers tools for professional video production, easy webinar management, and lead generation through integration with popular marketing automation platforms. Wistia also includes educational resources and access to expert support, enabling businesses to continuously improve their strategies. Whether for brand storytelling, customer engagement, or product demos, Wistia supports a wide range of video marketing goals and use cases.

Wistia Pricing

Wistia pricing plans offer flexibility and are designed to match various content needs and team sizes. The available plans include:

  • Free: $0/month
  • Plus: $24/month
  • Pro: $99/month
  • Advanced: $399/month
  • Premium: Custom pricing
All paid plans come with a free trial, allowing users to explore the platform before committing. Users can get pricing for the plan that best suits their needs.

Disclaimer: The pricing is subject to change.

Wistia Integrations

Wistia features integrations with a variety of third-party applications, including:

Watch a free Wistia demo to learn more about its integration capabilities.

Who Is Wistia For?

Wistia offers a video marketing platform designed for businesses looking to create, host, and analyze video content to enhance their marketing strategies. It is especially suited for marketing teams aiming to generate leads, boost engagement, and gain insights through video analytics.

Is Wistia Right For You?

Looking for a powerful way to manage and elevate video content for business growth? Wistia offers a complete platform trusted by over 425,000 global clients. It enables video creation, hosting, and performance tracking all in one place. With webinar support, advanced analytics, and strong integrations, Wistia stands out as an ideal solution for driving impactful marketing and sales initiatives.

Still have questions about Wistia? Call (661) 384-7070 for more details and personalized assistance.

Wistia Features

Wistia enables embedding of videos, audio, galleries, webinars, and live events using customizable inline or popover players, allowing seamless integration and broader content reach without requiring additional coding or complex setup.

See How It Works

The platform streamlines webinar hosting with branded registration, live events, lead capture, and post-event editing, all managed in one place. This enables efficient content reuse, audience engagement, and seamless marketing integration across every stage.

See How It Works

Lead generation becomes seamless with Wistia through customizable in-video forms, flexible placements, marketing platform integration, and post-event email collectors. This transforms webinars and video content into strategic tools for audience conversion and campaign success.

See How It Works

The software transforms everyday team members into video creators with dual-camera recording, AI script tools, teleprompter functionality, layout flexibility, easy editing, Chrome extension access, and smart clip generation for professional, branded content production at scale.

See How It Works

Wistia connects seamlessly with tools like HubSpot, Marketo, and Pardot to trigger email flows, qualify leads, track video engagement, and display heatmaps, enabling targeted campaigns and deeper insights directly from viewer behavior and interaction data.

See How It Works

Pros And Cons of Wistia

Pros

  • Customizable branding options for video players

  • Easy team collaboration with multi-user support

  • High-definition webinar broadcasting

Cons

  • Limited in-platform reporting options; more advanced features are only available via API

  • Folder structure lacks advanced subfolder capabilities

Wistia Reviews

Total 12 reviews

4.8

All reviews are from verified customers

Rating Distribution

5

Stars

75%

4

Stars

25%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

K

Karandeep

Information Technology and Services, 500+ employees

Less than a year

5.0
February 2025

Essential for video hosting

Pros

It is an excellent video hosting platform with fantastic analytics and lead capture tools that provide marketers like me with clear, detailed insights. I also like how it seamlessly integrates with Marketo.

Cons

The pricing could be improved. As I am not sure if small businesses can afford this tool. And while it is feature-rich I feel like it would be great if more features were available under the free trial.

Rating Distribution

Ease of use

10

Value for money

7

Customer Support

8

Functionality

8

M

Marco

Banking, 500+ employees

Less than a year

4.0
August 2024

Reliable tool

Pros

With Wistia software I find it really simple to create videos with tons of options for enhancements and measurements.

Cons

Well $400 for the Advanced package feels a bit overpriced to me.

Rating Distribution

Ease of use

8

Value for money

6

Customer Support

8

Functionality

8

J

Joshua

Education Management, 51-100 employees

More than a year

5.0
July 2024

perfect for business video and engagement

Pros

The webinar tool in Wistia offers a fresh, modern way to host webinars and capture leads unlike many other tools that feel outdated. Plus the feature that lets us see where our videos are embedded is incredibly helpful as well as the video analytics to track how your content is performing.

Cons

Migrating content from channel pages to the regular library can be tricky because they use a different URL structure. Also the webinar sign-up options do not allow full customization of fields to match our HubSpot fields.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Frequently Asked Questions

Typical users of Wistia include marketing teams focused on lead generation, audience engagement, and data-driven insights.

Wistia software provides support through email, live chat, a help center, FAQs, forums, and a knowledge base.

Wistia supports 30+ languages for dubbing, captions, and player interface.

Wistia cost starts at $0/month for the Free plan, then Plus at $24, Pro at $99, Advanced at $399, and Premium with custom pricing. All paid plans include a free trial. A custom quote can be provided upon request.

Yes, Wistia offers API access.

Wistia features integrations with numerous third-party applications including Zendesk, Zapier, ActiveCampaign, Pardot, Adobe Marketo Engage, and HubSpot.

Yes, Wistia has a mobile app for iOS devices.