Loomly is a web-based Brand Success and social media calendar platform that assists social media
marketing teams, brands, influencers and freelancers collaborate, publish and manage their content on
social networking platforms for a smoother internal workflow. The tool has a powerful feature set
allowing users to streamline team efforts along the entire content management process: polish content,
manage digital assets, approve messaging, fuel storytelling, reach your audience, engage the audience
and analyze performance scores.
Primary features include a list of unique and imperative tools including post scheduling, multi-account
management, automated publishing, approval history, keyword filtering, live post analysis, and other
marketing analytics. The newer edition also supports organic content, boosted posts and objective-
driven campaigns, all under one comprehensive suite. Supported social media platforms include Google
Plus, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Master calendar feature helps users manage multiple social media calendars, calendar views, and post
overviews efficiently. Moreover, the capability to store, access and share multiple content types in
personal libraries including images, videos, post templates, notes, and links is provided.
Pricing: Loomly offers five subscription plans: Base at $27/month, Standard at $73/month, Advanced at
$145/month, Premium at $305/month, and Enterprise which is custom priced based on various factors.
USP: Automated scheduling and publishing functionality is offered. The analytics engine provides
graphical measurements of each post's performance. Mobile apps for iOS and Android smartphones and
Support: Support is offered via 27/4 live representatives and online forums.
Product Advantages: Can manage brand assets in the Library. Enhanced storytelling with Post Ideas
suggestions. with Post Optimization Tips, more polished content can be obtained. Options to control
brand messaging with Post Mockups & Approval Workflows.
Product Limitations: Cannot post directly on Instagram. No insights on customer behavior. No option to
hide certain features that aren’t useful to the user.
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Pros:The software is easy to use, a content calendar helps us schedule content across different social platforms at once, saving us much time and effort. Would definitely recommend it to more marketing teams.
Cons:Do not like the setup where you have to make a post for it to show up and that long headers make the calendar too busy and not easy to read.
Pros:It helps me manage multiple social media accounts at the same time, scheduling posts saves a ton of our time. collaborating with clients is really convenient using the tool.
Cons:They do not offer Instagram direct publishing, the go-around is an extra step we wish they would eliminate.
Pros:The customer service is very active and responsive. Loomly helps me to upload a custom image or a post for every social media platforms. It is simple, quick and easy to use.
Cons:No complaints yet
Pros:Ease of use. The interface is good and it is easy for clients to view the calendar, post ideas or use customer support. Loomly is truly cost-effective and a great working companion.
Cons:I wish we didn't have to submit Instagram posts manually.
Pros:Loomly is feature-rich and easy to use with really attractive pricing models. Many of the features that I liked about other scheduling software, I have found to be more user-friendly in Loomly. I also love that the option to customize my posts based on the platform I'm posting to is all in one place and I don't have to create individual posts every time.
Cons:We would like auto-post feature for Instagram - I'll have no more complaints once Loomly is an approved partner.
Pros:I like the layout of Loomly best. It is easy to get all my social posting for the week done on Monday and see the calendar view for the week or month. I do not have to struggle with the way other social management sites' organization, I love how with Loomly, it feels intuitive and minimalist.
Cons: It bothers me when a post won't publish. But Loomly always lets me know right away, which is helpful to get the problem fixed asap.
Pros:I love everything about Lommly, the visuals, its ease of use.
Cons:The Instagram posting, But I think its Instagram's own issue.
Pros:Loomly has so many cool features to offer. I particularly love the different calendar views (list, pictures, etc) for different viewing needs. The content suggestions are so helpful as well as the email reminders especially when I didn't get a chance to publish the post.
Cons:The content suggestions are general. Granted, I manage the calendar for an accounting firm so our information is very specific.
Pros:This is truly my favorite business tool, ever. It's super easy to use so I don’t have to worry about the level of tech skill - each team member can use it regardless of their comfort with tech. Loomly offers great value for money.
Cons:Couldn't ask for anything more, really. No complaints.
Pros:I love the ease of Loomly's calendar view. It allows me to plan my post for multiple platforms at the same time.
Cons:Cannot auto-publish on Instagram if you are posting more than one picture.
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