Loomly is a web-based Brand Success and social media calendar platform that assists social media marketing teams, brands, influencers and freelancers collaborate, publish and manage their content on social networking platforms for a smoother internal workflow. The tool has a powerful feature set allowing users to streamline team efforts along the entire content management process: polish content, manage digital assets, approve messaging, fuel storytelling, reach your audience, engage the audience and analyze performance scores.
Primary features include a list of unique and imperative tools including post scheduling, multi-account management, automated publishing, approval history, keyword filtering, live post analysis, and other marketing analytics. The newer edition also supports organic content, boosted posts and objective- driven campaigns, all under one comprehensive suite. Supported social media platforms include Google Plus, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Master calendar feature helps users manage multiple social media calendars, calendar views, and post overviews efficiently. Moreover, the capability to store, access and share multiple content types in personal libraries including images, videos, post templates, notes, and links is provided.
Pricing: Loomly offers five subscription plans: Base at $27/month, Standard at $73/month, Advanced at $145/month, Premium at $305/month, and Enterprise which is custom priced based on various factors.
USP: Automated scheduling and publishing functionality is offered. The analytics engine provides graphical measurements of each post's performance. Mobile apps for iOS and Android smartphones and tablets.
Support: Support is offered via 27/4 live representatives and online forums.
Product Advantages: Can manage brand assets in the Library. Enhanced storytelling with Post Ideas suggestions. with Post Optimization Tips, more polished content can be obtained. Options to control brand messaging with Post Mockups & Approval Workflows.
Product Limitations: Cannot post directly on Instagram. No insights on customer behavior. No option to hide certain features that aren’t useful to the user.