Loomly is a web-based Brand Success and social media calendar platform that assists social media marketing teams, brands, influencers and freelancers collaborate, publish and manage their content on social networking platforms for a smoother internal workflow. The tool has a powerful feature set allowing users to streamline team efforts along the entire content management process: polish content, manage digital assets, approve messaging, fuel storytelling, reach your audience, engage the audience and analyze performance scores.

Primary features include a list of unique and imperative tools including post scheduling, multi-account management, automated publishing, approval history, keyword filtering, live post analysis, and other marketing analytics. The newer edition also supports organic content, boosted posts and objective- driven campaigns, all under one comprehensive suite. Supported social media platforms include Google Plus, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Master calendar feature helps users manage multiple social media calendars, calendar views, and post overviews efficiently. Moreover, the capability to store, access and share multiple content types in personal libraries including images, videos, post templates, notes, and links is provided.

Pricing: Loomly offers five subscription plans: Base at $27/month, Standard at $73/month, Advanced at $145/month, Premium at $305/month, and Enterprise which is custom priced based on various factors.

USP: Automated scheduling and publishing functionality is offered. The analytics engine provides graphical measurements of each post's performance. Mobile apps for iOS and Android smartphones and tablets.

Support: Support is offered via 27/4 live representatives and online forums.

Product Advantages: Can manage brand assets in the Library. Enhanced storytelling with Post Ideas suggestions. with Post Optimization Tips, more polished content can be obtained. Options to control brand messaging with Post Mockups & Approval Workflows.

Product Limitations: Cannot post directly on Instagram. No insights on customer behavior. No option to hide certain features that aren’t useful to the user.

Loomly

Loomly

Loomly reviews

Overall Rating

10 Reviews

Excellent
90%
Good
10%
Average
0%
Poor
0%
Terrible
0%

Anonymous

-

201-500 employees

August 2019

Great social accounts manager

Pros:
The software is easy to use, a content calendar helps us schedule content across different social platforms at once, saving us much time and effort. Would definitely recommend it to more marketing teams.
Cons:

Cons:
Do not like the setup where you have to make a post for it to show up and that long headers make the calendar too busy and not easy to read.

Miranda

Miranda Nahmias & Co.

11-50 employees

August 2019

Loomly is the best social scheduling tool!

Pros:
It helps me manage multiple social media accounts at the same time, scheduling posts saves a ton of our time. collaborating with clients is really convenient using the tool.

Cons:
They do not offer Instagram direct publishing, the go-around is an extra step we wish they would eliminate.

Anonymous

-

1 employee

August 2019

'LOOMLY' MAKES MY WORK EASIER

Pros:
The customer service is very active and responsive. Loomly helps me to upload a custom image or a post for every social media platforms. It is simple, quick and easy to use.

Cons:
No complaints yet

Erin

Skiflower Designs

1 employee

August 2019

Absolutely wonderful

Pros:
Ease of use. The interface is good and it is easy for clients to view the calendar, post ideas or use customer support. Loomly is truly cost-effective and a great working companion.

Cons:
I wish we didn't have to submit Instagram posts manually.

Raya

Raya Michelle Marketing

1 employee

August 2019

Highly recommended

Pros:
Loomly is feature-rich and easy to use with really attractive pricing models. Many of the features that I liked about other scheduling software, I have found to be more user-friendly in Loomly. I also love that the option to customize my posts based on the platform I'm posting to is all in one place and I don't have to create individual posts every time.

Cons:
We would like auto-post feature for Instagram - I'll have no more complaints once Loomly is an approved partner.

Belle

Page One Publishing Inc

11-50 employees

August 2019

Overall great experience

Pros:
I like the layout of Loomly best. It is easy to get all my social posting for the week done on Monday and see the calendar view for the week or month. I do not have to struggle with the way other social management sites' organization, I love how with Loomly, it feels intuitive and minimalist.

Cons:
It bothers me when a post won't publish. But Loomly always lets me know right away, which is helpful to get the problem fixed asap.

Destiny

DJV Marketing

1 employee

August 2019

Excellent product

Pros:
I love everything about Lommly, the visuals, its ease of use.

Cons:
The Instagram posting, But I think its Instagram's own issue.

Jenny

Stockman Kast Ryan + Co

51-200 employees

August 2019

The best solution for social media management

Pros:
Loomly has so many cool features to offer. I particularly love the different calendar views (list, pictures, etc) for different viewing needs. The content suggestions are so helpful as well as the email reminders especially when I didn't get a chance to publish the post.

Cons:
The content suggestions are general. Granted, I manage the calendar for an accounting firm so our information is very specific.

Sara

Communications +

51-200 employees

August 2019

Totally Indispensable

Pros:
This is truly my favorite business tool, ever. It's super easy to use so I don’t have to worry about the level of tech skill - each team member can use it regardless of their comfort with tech. Loomly offers great value for money.

Cons:
Couldn't ask for anything more, really. No complaints.

Deborah

Tilehaven

2-10 employees

August 2019

Attractive and well organized user interface

Pros:
I love the ease of Loomly's calendar view. It allows me to plan my post for multiple platforms at the same time.

Cons:
Cannot auto-publish on Instagram if you are posting more than one picture.

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