Acquigo is a cloud-based algorithmic marketing tool that automates email, SMS, and notification campaigns. While it is an effective system for campaign management, its cost may be high for small businesses. Moreover, Acquigo streamlines targeting and performance tracking with features like pre-loaded campaigns, micro-segmentation, and a relationship dashboard.
Acquigo Specifications
Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
What is Acquigo?
Overview
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end-to-end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification, and the like.
ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking, and optimization. It comes pre-loaded with marketing campaigns, automated micro-segments, and a relationship dashboard.
Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.
Unique Features
- Algorithmically-Derived Segments For High Response Rates
- Campaign Recommendations Engine For Simplified Marketing Decisions
- Omnichannel Communication For Maximum Reach
- Hyper-Personalization For Superior Customer Experiences
- Multiple Exposures For Maximum Response Rate
- Self-Learning Campaigns For Response Optimization
- Creative Factory For Creating High Impact Creatives at Scale
- ZERO Integration For Quicker Go Live
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