Mad Mimi

What is Mad Mimi?

Overview

Mad Mini is an email marketing platform providing easy cloud-based email creation, management, and tracking tools to businesses of all types and sizes. The solution has capabilities including email design, list management, tracking, and analytics tools all within one mainframe. With the help of Mad Mimi, over 40 million emails are sent, shared, and tracked every day. Users are provided with advanced and flexible tools to design personalized email content using default HTML templates. Primary features include mobile-friendly emails, email templates, link tracking, royalty-free stock photos, email analytics, automatic resending, and more. With list management, users can create or upload mailing lists in CSV files. Contact categories can be made for email campaigns.

With the campaign’s dynamic analytics tool, users can accurately track key metrics such as deliveries, email bounce rate, unsubscribes, open rate, click map, and forwarding rate.

Pricing: Pricing is based on the number of contacts a user has. Four subscription packages are offered: Basic (ranging from $10 to $27/month), Pro (ranging from $42 to $139/month), Silver (ranging from $199 to $749/month), and Gold (ranging from $1,049 to $1,499/month).

USP: Unique campaign performance metrics such as unique clicks, click map, open rate, etc., and the ability to even compare campaigns to see which one performed better and why.

Support: Support can be reached via phone and email.

Product Advantages: Easy to use interface. Users can customize templates with HTML. It is compatible with Facebook for advertising even when mainly text.

Product Limitations: It does not auto-save which causes problems sometimes. Too costly for SMEs I just wish there were cheaper options to use this. Not many options