Markit IQ

What Is Markit IQ?

Markit IQ is a digital marketing platform for campaign management, audience targeting, and marketing analytics. The platform integrates client and network data to generate consumer insights, which it uses to support audience segmentation through clone modelling, location-based targeting, and 1-to-1 targeting.

From there, the platform enables campaign creation through its Campaign Manager, where users select audience segments, upload digital campaigns, and configure marketing plans based on budgets. Markit IQ supports digital display, CTV/OTT video, direct mail, and integrated landing pages. Its analytics cover social media, email, website traffic, and paid advertising metrics.

What Is Markit IQ Best For?

A key differentiator for Markit IQ is its clone modelling capability, built on a consumer dataset of over 260 million individuals. By identifying audiences that closely resemble existing customers, the platform helps organizations expand their reach with greater targeting accuracy and lower acquisition costs across campaign formats.

How Much Does Markit IQ Cost?

Markit IQ pricing starts at $79/month for the Launch plan. It also offers three additional plans as well, including:

• Growth: $199/month
• Scale: $499/month
• Enterprise: Custom pricing

The price range below is an estimate for budgeting purposes only:

• Implementation And Onboarding: $500–$2,500 - Covers campaign configuration, audience segmentation setup, landing page integration, and initial user training
• Data And Audience Targeting: $200–$1,500/month - Covers access to consumer knowledge base data, clone modelling, predictive modelling, and specialized audience targeting capabilities
• Advertising And Campaign Execution: $500–$5,000+/month - Covers programmatic media buying, digital display placements, OTT/CTV campaigns, and direct-mail campaign execution. Actual costs depend on advertising spend, printing, and postage
• Advanced Integrations And Analytics: $500–$3,000/year - Covers API integrations, custom campaign reporting, performance analytics, and white-label portal configuration

Disclaimer: The pricing is subject to change.

Markit IQ Integrations

The vendor has not provided details about third-party integrations for this software.

How Does Markit IQ Work?

Here is how you can get started with the software by following the steps below:

• Log in to Markit IQ and access the Campaign Manager to begin managing marketing activities
• Review the available campaign options and navigate the platform's targeting and analytics tools
• Select target audience segments using clone modelling, location-based targeting, or 1-to-1 targeting
• Upload digital marketing campaigns and choose the relevant advertising channels, including digital display and CTV/OTT
• Configure marketing plans according to campaign budgets and schedule recurring campaigns or direct mail activities
• Monitor campaign performance through analytics covering social media, email, website traffic, and paid advertising metrics
• Optimize marketing activities using campaign insights and Power Analytics to assess performance and refine targeting strategies

Who Is Markit IQ For?

Markit IQ is suitable for businesses and marketers operating in the following industries:

• Automotive
• Consumer apps
• Financial services
• Gaming

Markit IQ Use Cases

Based on our analysis of Markit IQ's capabilities, we have identified key scenarios where the platform is commonly used:

Automotive Dealerships Managing Customer Acquisition Campaigns

Automotive dealerships running digital advertising campaigns may struggle to identify new prospects who share characteristics with their existing customers. Clone Modelling analyzes the current customer base to surface lookalike audiences, giving dealerships a data-backed starting point for prospect targeting. The Campaign Manager supports digital display and CTV/OTT advertising, enabling dealerships to upload campaigns and select relevant audience segments from one platform.

Marketing Agencies Coordinating Client Campaigns Across Channels

Marketing agencies managing digital advertising and direct mail for multiple clients may need to coordinate campaign schedules, budgets, and performance tracking across different formats. A single Campaign Manager environment allows agencies to select audience segments, upload digital campaigns, configure budget-based marketing plans, and schedule recurring campaigns. Omnichannel capabilities further extend execution across digital display, CTV/OTT video, and direct mail formats.

Businesses Targeting Consumers Within Specific Geographic Areas

Businesses promoting location-specific offers may need to reach potential customers within selected neighborhoods, postal codes, or defined geographic boundaries. Geo-Fencing delivers location-specific advertisements and promotions within designated areas, while real-time ZIP code targeting supports geographic audience selection. Both tools can be configured within the platform to focus campaigns on the locations relevant to the business.

Marketing Teams Evaluating Performance Across Advertising Channels

Marketing teams running campaigns across social media, email, websites, and paid advertising may find it difficult to assess results when performance metrics are spread across different channels. Power Analytics consolidates campaign performance visualization across these areas into a single view. Teams can examine metrics such as click-through rates, conversion rates, cost per acquisition, return on ad spend, and website bounce rates when evaluating campaign results.

Consumer App And Gaming Companies Planning Audience Growth Campaigns

Consumer app and gaming businesses running acquisition campaigns may need to identify prospective users who resemble their existing customer or player base. Audience identification is supported through Clone Modelling, which surfaces similar segments for use in targeted campaigns. Predictive Modelling, available for the U.S. region, adds a behavioral forecasting layer to further inform audience targeting and campaign planning.

Is Markit IQ Right For You?

Are you looking for a platform that unifies digital and direct mail campaign execution under one roof? Markit IQ addresses the challenge of managing disconnected multi-channel campaigns by consolidating audience targeting, campaign creation, and performance analytics into a single environment. Its clone modelling capability further reduces acquisition costs by identifying prospects who closely resemble an existing customer base.

The platform’s Enterprise tier supports scalability through private environment setup, API and data integration, and white-label portal access, making it adaptable as campaign volumes and data requirements grow.

Still not sure if the software is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision regarding Markit IQ Features and more.