Moz Pro combines SEO and data management to help businesses enhance website traffic, rankings, and visibility in search results. Its key highlights are site audits, rank tracking, backlink analysis, and keyword search tools. While some users find the interface to be outdated, overall, Moz bags great reviews for its diverse functionality.

Moz Pro Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

View All Specifications

What is Moz Pro?

Overview

Moz Pro is an all-inclusive search engine optimization (SEO) application that provides users with the services of web page optimization and keyword management. It updates businesses every week on the overall health and status of the company’s website and content. It can also generate actionable solutions depending on a website’s performance. Users can determine the latest advertising opportunities by monitoring their keyword search and ranking. The application guides the users on the aspects that need to be improved.

The platform helps organizations keep a track of their competitors and make them improve on the weaknesses of their website. The application helps the users learn how their keyword performance and link building influences their SEO success. This SEO application offers research tools that support the keyword research process and show the potential options for link-building outreach.

Pricing: Moz Pro's pricing plan starts at $99 per month and comes with the option of a free 30-day trial.

USP: Moz Pro application utilizes Open Site Explorer for competitor intelligence monitoring and tracking link metrics.

Support: The platform offers online support.

Product Advantages: MozPro’s key features include keyword performance and tracking as well as research. The application also suggests actionable recommendations based on the performance of the user’s website.

Product Limitations: Subscription is required to access the tools that are not free. Users are also required to pay additional money if they have larger operations since it offers limited keywords.

Pros and Cons of Moz Pro

Pros

  • It is modern, affordable and easy-to-use.

Cons

  • It is modern, affordable and easy-to-use.

Moz Pro Reviews

Overall Rating

4.2

10 Review(s)

Rating Distribution

5

star

(4)

4

star

(4)

3

star

(2)

2

star

1

star

August 2019

Powerful tool.

Kate

Alongside (Formerly Qimple)

Ease of use

10

Value for money

10

Customer Support

9

Functionality

9

Pros

It is such a powerful tool, even the free version of it. They offer a lot in their free version and pack a lot of value in the paid tools. This is the first tool that I use when searching for keywords. It is a helpful tool. Their content is quite educational. I would recommend this tool to everyone.

Cons

Theres really nothing to dislike. They offer a lot for free and pack a lot of value into the paid tools.

August 2019

Amazing tool. Moz and Moz local.

Andy

TSE

Ease of use

7

Value for money

7

Customer Support

9

Functionality

8

Pros

Best support team. Always ready to answer and help us out, no matter what! It is an easy to use tool. The interface has been updated as well, which has made things a lot easier to find and use. Navigating through is easy.

Cons

This tool can get costly quite quickly. In comparison to some other tools, this one feels a bit limited. Unable to respond to reviews on different platforms.

July 2019

Link building.

Alejandro

reFocus Strategies LLC

Ease of use

8

Value for money

6

Customer Support

8

Functionality

7

Pros

It does automate some of the work and is most suitable to small businesses with no SEO or marketing team. It centralizes a lot of the work and automates some of the copy, pasting task.

Cons

The price of this tool is too high for what they provide you with, and our rankings haven’t changed either. The UI was quite difficult to understand until they finally decided to work on it, and they updated to an easier design.

July 2019

SEO tool.

Zev

Surefire Local

Ease of use

9

Value for money

8

Customer Support

9

Functionality

7

Pros

This is my favorite SEO tool. Our company is a digital marketing company which requires a lot of SEO tools, and till date, this is my favorite one. It has so many features to offer. The data is provided very quickly. It is easy to set up and store different campaigns. A lot of insights are available.

Cons

There aren’t many options to customize the reporting accordingly. When using different features of the site, a lot of error messages occur.

July 2019

SEO experts.

Robert E.

American City Business Journals

Ease of use

9

Value for money

9

Customer Support

7

Functionality

7

Pros

Moz provides with all the SEO software tools and training. I completely trust their results. It is a feature-rich platform. It has many modules and also has the ability to track the performance of multiple websites. It has all the things that you’ll need. The best thing about this tool is that it is made by SEO experts, so it has all the tools that you would require for SEO.

Cons

It is rich in features, but it is a bit expensive, especially the base package. And if you want other modules you have to pay extra cash for it.

July 2019

Not powerful enough.

Russ

Mortenson Dental Partners

Ease of use

6

Value for money

8

Customer Support

7

Functionality

7

Pros

Moz local is affordable and has a lot that it does. It is easy to use. The support team is very helpful and do help you out in every way possible.

Cons

It isn’t a powerful tool. There are competitor products that are quite powerful and Moz just needs to level up. Listing the updates would sometimes take not just days but weeks to take effect. It was a great solution at the time we needed it, but now there’s a lot of competition and there are so many better and powerful tools out there.

June 2019

SEO tool.

MaryJane

DATIS

Ease of use

8

Value for money

9

Customer Support

8

Functionality

9

Pros

It has great information. It is a great tool. It makes monitoring and measuring SEO tasks quite easy. It helps improve SEO. Their support team is great and helpful.

Cons

Sometimes, it has a learning curve to access, especially when you have no idea how to pull up reports.

May 2019

SEO tool.

Richard

The Social Eagle

Ease of use

10

Value for money

10

Customer Support

10

Functionality

9

Pros

Moz Local is a great tool and helps you figure out where your business stands or should stand. It would highlight the inconsistencies on different major directories. They will also show where to get your business listed. It is easy to use. It has the best support in the industry. It provides you with extensive data on local listings. It is very useful and beneficial.

Cons

To make any local listing changes, the user would have to go to the source.

May 2019

Moz Local!

Joshua

Vizion Interactive

Ease of use

9

Value for money

8

Customer Support

10

Functionality

10

Pros

It is a must-have for small business owners in my opinion. The Moz Local is great and I’ve been using it for over 4 years now. It is easy to set it up. The reporting and information that it provides are great. The reporting is quick, and clients love the fact that they can log in and see everything by just a few clicks.

Cons

They should automate some of their processes for bigger clients. Probably one factor of being cost-friendly is that it requires some manual work to clean up duplicates.

March 2019

Helps analyse content.

diksha

Dealsshutter

Ease of use

9

Value for money

7

Customer Support

7

Functionality

7

Pros

Keyword Explorer is my favorite feature in Moz. With the help of it, I have been able to rank my page and backed my content with it. Moz coupled with SERP analysis serves as a complete package for me and improved my work performance. Moz has given me insights into my content and helped me examine things in a better way. Being a content writer, Moz has helped me stay connected to the identical pertinence and structure, to each content that I draft.

Cons

I don’t think that there might be any cons, and I don’t even want to fish for it.