Overall Rating
4.2
18 Reviews
Rating Distribution
5
(6)
4
(9)
3
(3)
2
(0)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Overall Rating
4.2
18 Reviews
Rating Distribution
5
(6)
4
(9)
3
(3)
2
(0)
1
(0)
Satisfaction Score
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Filters
Industry
Provider Size
Time Used
Pardot
Pardot
Pros
It is a good tool. I can easily create many campaigns and run them. Creating lists are easy too. Realtime sharing of contacts had been made possible due to the salesforce integration which helped in creating and executing marketing campaigns.
Cons
It is a little costly compared to other products, and I think the reason might be the pre-built integration with Salesforce.
Ease of use
8
Value for money
9
Customer Support
8
Functionality
7
Patrick
PJC Consulting, 1 employee employees
Sep 25, 2019
Pardot
Pardot
Pros
The user interface is easy to use. The system is quite flexible. It gets the information that we need. The data that is collected for each lead is complete and useful. It gives the ability to track leads and effectively score them as well. The information generated is easy to use and share with our sales rep.
Cons
The summary report sometimes fails to send, we actually don’t know why that happens. It might be a fault at our end or the company’s end, not sure though, and it’s just a minor issue.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
9
Martin
American Philatelic Society, 11-50 employees employees
Sep 21, 2019
Salesforce Pardot
Salesforce Pardot
Pros
It enhances business efficiency. The basic function of this tool is to develop collaboration among the sales and marketing teams to achieve the most crucial targets and I really like this about it. It analyses each and every step of the sales cycle. The features and functionalities that it offers are really amazing. It is a really effective CRM product.
Cons
The price should be a little less than what it is right now, which would make it more convenient for its users.
Ease of use
9
Value for money
7
Customer Support
9
Functionality
9
Angela
TransUnion, 5,001-10,000 employees employees
Sep 19, 2019
Don’t choose
Don’t choose
Pros
It has pre-built integration with Salesforce.
Cons
We have heard so many good things about Salesforce and we had the idea that this would be great as well, but no. Pardot is not that great. It is very frustrating and disappointing. It has a very limited set of features. The support isn’t great at all. The price of this tool is way too much.
Ease of use
6
Value for money
8
Customer Support
6
Functionality
7
Zhivko
Dentaprime, 201-500 employees employees
Aug 29, 2019
Marketing Tool
Marketing Tool
Pros
This tool is reliable. It is a significant part of my organization and plays an important role providing with all the advanced services. It is a fantastic platform. It is intuitive, the functionality is great, and it comes at a great price.
Cons
They need to improve the arrangement of their features to make it better and easier to access and use.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
8
Austin
Balfour Beatty US, 1,001-5,000 employees employees
Aug 27, 2019
Great B2B Software
Great B2B Software
Pros
It is an excellent software and integrates easily with Salesforce. It is easy to send out email blasts to countless clients with the help of Pardot. We can send it manually as well as automatically. It is a valuable tool for email marketing and can use it with Salesforce. It is easy and seamless. Accessing from Salesforce interface is quite easy as well.
Cons
None at the moment.
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Laine
Information Technology and Services, 2-10 employees employees
Aug 03, 2019
Pardot
Pardot
Pros
It is easy and fun to customize the emails accordingly. We always have to send out emails, and with the help of this tool, it is now easy to send and manage it. Pardot has great knowledge in legal email opt outs as well, which is great.
Cons
It does not integrate with CVNET. It would be better if they offer more integrations so that we know the information and details between the 2 software.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
6
Jessica
MasterControl, 501-1,000 employees employees
Jul 16, 2019
Great tool for Marketing automation.
Great tool for Marketing automation.
Pros
For me this tool is really important as I am a sales guy and have to send out marketing and sales emails to customers and prospects. My experience has been great with this tool. The thing that I most like about this product is their customer support team. They are active and responsive. They are always there to help you. They’re available 24/7, just for their customers.
Cons
The cost of this product is a bit expensive as compared to other products, but I would also say that it is worth it.
Ease of use
8
Value for money
8
Customer Support
10
Functionality
10
MD Masoom
TO THE NEW, 501-1,000 employees employees
Jul 16, 2019
Pardot Review
Pardot Review
Pros
It is easily integrated with Salesforce. Using this software is pretty easy itself. The list building feature is great and seamless. Adding contacts or removing contacts in large amounts is possible. Scheduling emails to go out on a certain time is great. It offers all the features that are needed.
Cons
Setting up the software is complex and would require you to hire a consultant to guarantee that it is done correctly.
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Zach
Specright, Inc., 11-50 employees employees
Jul 16, 2019
Pardot
Pardot
Pros
This tool is better than Mailchimp. You can create emails and send out email blasts. You can create interactive emails with it. You can also create renderings with this tool. It is a great tool to use for email marketing.
Cons
If you want to change the template of an email, you need to know HTML and CSS. Adding photos to the email is also a bit tricky. The tool is very complex to use.
Ease of use
9
Value for money
7
Customer Support
8
Functionality
8
Jill
Specright, 11-50 employees employees
Jul 10, 2019
Fine product
Fine product
Pros
It is a great tool for measuring. As measuring is a crucial part of succeeding. It allows you to keep track of all the campaigns and performance of it. It helps marketing managers see the performance of field activities when integrated with Salesforce.
Cons
With some integrations the entry or naming fields aren’t as easy as you would want it to be. Always do proper research before getting a marketing tool.
Ease of use
8
Value for money
9
Customer Support
7
Functionality
9
jurija
OpenSesame, 51-200 employees employees
Jul 07, 2019
Useful too.
Useful too.
Pros
This tool in my view is used at its full potential if an organization or agency has a dedicated sales team. There are a lot of functionalities, and this tool can do a lot. A smaller business might not find it useful. I like the in-depth integrations it helps streamline communication
Cons
The learning curve to this tool is quite long. It takes a lot of time to learn the product well and have all the knowledge to use it.
Ease of use
7
Value for money
9
Customer Support
9
Functionality
8
Mithil
T/K, 11-50 employees employees
Jul 03, 2019
Pardot – A Decent Solution
Pardot – A Decent Solution
Pros
It helps in tracking prospect activity, email campaigns etc. It is easy to schedule emails that are responsive. It easily integrates with Salesforce.
Cons
It does not offer a wide range of designing capabilities, when creating emails or landing pages.
Ease of use
8
Value for money
8
Customer Support
7
Functionality
7
Chandler
Axios HR, 11-50 employees employees
Jun 11, 2019
Number 1
Number 1
Pros
This is a great tool to increase your lead score. It helps you find and nurture your leads. It helps you maximize your ROI. It is an ideal tool. I recommend this tool to everyone for all their marketing needs.
Cons
It is quite complicated to integrate Pardot with your custom-built WordPress.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Joy
Rule29, 11-50 employees employees
May 15, 2019
Easy tracking
Easy tracking
Pros
It is the easiest tool out of all others that I’ve used before. It also allows us to integrate with Salesforce. It provides useful reports and analytics. It helps us in tracking prospects and their behaviour. It helps us manage contacts.
Cons
This can be an internal fault at our end but sometimes Pardot does not let you see the changes that you’ve made or save your changes. The images also do not load at times.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
7
emily
ConServe, 501-1,000 employees employees
May 15, 2019
Easy to use
Easy to use
Pros
Its user interface is very clean and up to date, which makes things a lot easier. It is in a very simplified manner, and usually can give a first impression of having limited functionality, but that is not the case. Once you get the hang of it, everything is on your fingertips, it is a great product to use for marketing.
Cons
Everything is organized by prospects only, and kind of becomes a bit difficult when you’re wanting to have things in a different way. Plus, they also lack some of the reporting functionalities.
Ease of use
8
Value for money
7
Customer Support
9
Functionality
8
MaryJane
DATIS HR Cloud, Inc., 11-50 employees employees
May 15, 2019
Not the Best.
Not the Best.
Pros
Pardot is a good product, but I won’t consider the best. It has good features and functionalities available and setting up email flows is easy but for that one needs to have proper knowledge of it. Creating lists is simple, and much more easier than many other products.
Cons
If you’re new to using this product then it might take a lot of your time just to learn how to use it and getting to know all of its functionalities. You do need to have a proper idea of salesforce as well to know what to use it for and how to get your work done.
Ease of use
9
Value for money
7
Customer Support
7
Functionality
9
Gabrielle
x.ai, 11-50 employees employees
Apr 16, 2019
Easy and Robust software
Easy and Robust software
Pros
This product is so easy to use, that anyone can easily learn it in 20 to 30 minutes. It has helped me with my campaign planning and sending out emails. Creating contacts and sending follow up emails is easier than you think and can be done within a minute. Doesn’t consume much of your time, which is awesome.
Cons
The search sometimes doesn’t work, because when you search for a contact it displays a message of “no result matched”, but when you try creating a new contact record for it, it pops up that it already exists.
Ease of use
9
Value for money
8
Customer Support
9
Functionality
9
Rick
GS, 2-10 employees employees
Mar 15, 2019
Filters
Pardot
Pardot
Pros
It is a good tool. I can easily create many campaigns and run them. Creating lists are easy too. Realtime sharing of contacts had been made possible due to the salesforce integration which helped in creating and executing marketing campaigns.
Cons
It is a little costly compared to other products, and I think the reason might be the pre-built integration with Salesforce.
Ease of use
8
Value for money
9
Customer Support
8
Functionality
7
Patrick
PJC Consulting, 1 employee employees
Sep 25, 2019
Pardot
Pardot
Pros
The user interface is easy to use. The system is quite flexible. It gets the information that we need. The data that is collected for each lead is complete and useful. It gives the ability to track leads and effectively score them as well. The information generated is easy to use and share with our sales rep.
Cons
The summary report sometimes fails to send, we actually don’t know why that happens. It might be a fault at our end or the company’s end, not sure though, and it’s just a minor issue.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
9
Martin
American Philatelic Society, 11-50 employees employees
Sep 21, 2019
Salesforce Pardot
Salesforce Pardot
Pros
It enhances business efficiency. The basic function of this tool is to develop collaboration among the sales and marketing teams to achieve the most crucial targets and I really like this about it. It analyses each and every step of the sales cycle. The features and functionalities that it offers are really amazing. It is a really effective CRM product.
Cons
The price should be a little less than what it is right now, which would make it more convenient for its users.
Ease of use
9
Value for money
7
Customer Support
9
Functionality
9
Angela
TransUnion, 5,001-10,000 employees employees
Sep 19, 2019
Don’t choose
Don’t choose
Pros
It has pre-built integration with Salesforce.
Cons
We have heard so many good things about Salesforce and we had the idea that this would be great as well, but no. Pardot is not that great. It is very frustrating and disappointing. It has a very limited set of features. The support isn’t great at all. The price of this tool is way too much.
Ease of use
6
Value for money
8
Customer Support
6
Functionality
7
Zhivko
Dentaprime, 201-500 employees employees
Aug 29, 2019
Marketing Tool
Marketing Tool
Pros
This tool is reliable. It is a significant part of my organization and plays an important role providing with all the advanced services. It is a fantastic platform. It is intuitive, the functionality is great, and it comes at a great price.
Cons
They need to improve the arrangement of their features to make it better and easier to access and use.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
8
Austin
Balfour Beatty US, 1,001-5,000 employees employees
Aug 27, 2019
Great B2B Software
Great B2B Software
Pros
It is an excellent software and integrates easily with Salesforce. It is easy to send out email blasts to countless clients with the help of Pardot. We can send it manually as well as automatically. It is a valuable tool for email marketing and can use it with Salesforce. It is easy and seamless. Accessing from Salesforce interface is quite easy as well.
Cons
None at the moment.
Ease of use
9
Value for money
9
Customer Support
8
Functionality
8
Laine
Information Technology and Services, 2-10 employees employees
Aug 03, 2019
Pardot
Pardot
Pros
It is easy and fun to customize the emails accordingly. We always have to send out emails, and with the help of this tool, it is now easy to send and manage it. Pardot has great knowledge in legal email opt outs as well, which is great.
Cons
It does not integrate with CVNET. It would be better if they offer more integrations so that we know the information and details between the 2 software.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
6
Jessica
MasterControl, 501-1,000 employees employees
Jul 16, 2019
Great tool for Marketing automation.
Great tool for Marketing automation.
Pros
For me this tool is really important as I am a sales guy and have to send out marketing and sales emails to customers and prospects. My experience has been great with this tool. The thing that I most like about this product is their customer support team. They are active and responsive. They are always there to help you. They’re available 24/7, just for their customers.
Cons
The cost of this product is a bit expensive as compared to other products, but I would also say that it is worth it.
Ease of use
8
Value for money
8
Customer Support
10
Functionality
10
MD Masoom
TO THE NEW, 501-1,000 employees employees
Jul 16, 2019
Pardot Review
Pardot Review
Pros
It is easily integrated with Salesforce. Using this software is pretty easy itself. The list building feature is great and seamless. Adding contacts or removing contacts in large amounts is possible. Scheduling emails to go out on a certain time is great. It offers all the features that are needed.
Cons
Setting up the software is complex and would require you to hire a consultant to guarantee that it is done correctly.
Ease of use
8
Value for money
8
Customer Support
8
Functionality
8
Zach
Specright, Inc., 11-50 employees employees
Jul 16, 2019
Pardot
Pardot
Pros
This tool is better than Mailchimp. You can create emails and send out email blasts. You can create interactive emails with it. You can also create renderings with this tool. It is a great tool to use for email marketing.
Cons
If you want to change the template of an email, you need to know HTML and CSS. Adding photos to the email is also a bit tricky. The tool is very complex to use.
Ease of use
9
Value for money
7
Customer Support
8
Functionality
8
Jill
Specright, 11-50 employees employees
Jul 10, 2019
Fine product
Fine product
Pros
It is a great tool for measuring. As measuring is a crucial part of succeeding. It allows you to keep track of all the campaigns and performance of it. It helps marketing managers see the performance of field activities when integrated with Salesforce.
Cons
With some integrations the entry or naming fields aren’t as easy as you would want it to be. Always do proper research before getting a marketing tool.
Ease of use
8
Value for money
9
Customer Support
7
Functionality
9
jurija
OpenSesame, 51-200 employees employees
Jul 07, 2019
Useful too.
Useful too.
Pros
This tool in my view is used at its full potential if an organization or agency has a dedicated sales team. There are a lot of functionalities, and this tool can do a lot. A smaller business might not find it useful. I like the in-depth integrations it helps streamline communication
Cons
The learning curve to this tool is quite long. It takes a lot of time to learn the product well and have all the knowledge to use it.
Ease of use
7
Value for money
9
Customer Support
9
Functionality
8
Mithil
T/K, 11-50 employees employees
Jul 03, 2019
Pardot – A Decent Solution
Pardot – A Decent Solution
Pros
It helps in tracking prospect activity, email campaigns etc. It is easy to schedule emails that are responsive. It easily integrates with Salesforce.
Cons
It does not offer a wide range of designing capabilities, when creating emails or landing pages.
Ease of use
8
Value for money
8
Customer Support
7
Functionality
7
Chandler
Axios HR, 11-50 employees employees
Jun 11, 2019
Number 1
Number 1
Pros
This is a great tool to increase your lead score. It helps you find and nurture your leads. It helps you maximize your ROI. It is an ideal tool. I recommend this tool to everyone for all their marketing needs.
Cons
It is quite complicated to integrate Pardot with your custom-built WordPress.
Ease of use
9
Value for money
9
Customer Support
10
Functionality
10
Joy
Rule29, 11-50 employees employees
May 15, 2019
Easy tracking
Easy tracking
Pros
It is the easiest tool out of all others that I’ve used before. It also allows us to integrate with Salesforce. It provides useful reports and analytics. It helps us in tracking prospects and their behaviour. It helps us manage contacts.
Cons
This can be an internal fault at our end but sometimes Pardot does not let you see the changes that you’ve made or save your changes. The images also do not load at times.
Ease of use
7
Value for money
8
Customer Support
8
Functionality
7
emily
ConServe, 501-1,000 employees employees
May 15, 2019
Easy to use
Easy to use
Pros
Its user interface is very clean and up to date, which makes things a lot easier. It is in a very simplified manner, and usually can give a first impression of having limited functionality, but that is not the case. Once you get the hang of it, everything is on your fingertips, it is a great product to use for marketing.
Cons
Everything is organized by prospects only, and kind of becomes a bit difficult when you’re wanting to have things in a different way. Plus, they also lack some of the reporting functionalities.
Ease of use
8
Value for money
7
Customer Support
9
Functionality
8
MaryJane
DATIS HR Cloud, Inc., 11-50 employees employees
May 15, 2019
Not the Best.
Not the Best.
Pros
Pardot is a good product, but I won’t consider the best. It has good features and functionalities available and setting up email flows is easy but for that one needs to have proper knowledge of it. Creating lists is simple, and much more easier than many other products.
Cons
If you’re new to using this product then it might take a lot of your time just to learn how to use it and getting to know all of its functionalities. You do need to have a proper idea of salesforce as well to know what to use it for and how to get your work done.
Ease of use
9
Value for money
7
Customer Support
7
Functionality
9
Gabrielle
x.ai, 11-50 employees employees
Apr 16, 2019
Easy and Robust software
Easy and Robust software
Pros
This product is so easy to use, that anyone can easily learn it in 20 to 30 minutes. It has helped me with my campaign planning and sending out emails. Creating contacts and sending follow up emails is easier than you think and can be done within a minute. Doesn’t consume much of your time, which is awesome.
Cons
The search sometimes doesn’t work, because when you search for a contact it displays a message of “no result matched”, but when you try creating a new contact record for it, it pops up that it already exists.
Ease of use
9
Value for money
8
Customer Support
9
Functionality
9
Rick
GS, 2-10 employees employees
Mar 15, 2019