Last Updated May 22, 2025

Overview

Permutive is an audience data platform that helps businesses manage user data and create targeted audience segments. It ensures compliance with privacy laws like GDPR and offers a reliable solution for protecting data. While it requires regular updates to maintain compliance, Permutive guarantees a secure data environment.

Overall Rating

Based on 17 users reviews

4.8

Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
Custom

What Is Permutive?

Permutive is a privacy-first audience data platform that enables businesses to manage user data while ensuring compliance with privacy regulations like GDPR. Primarily used in marketing and analytics, it enhances targeting strategies and protects user privacy. By centralizing audience insights, Permutive simplifies data management, reduces complexity, and saves time, making it a trusted and reliable choice for companies prioritizing data privacy and security.

Permutive Pricing

Permutive offers customizable pricing based on your specific needs. You can receive a tailored quote depending on the features and services required for your business.

Permutive Integrations

Permutive connects with widely used platforms to enhance your audience data management and privacy compliance efforts. It works seamlessly with CRM systems, marketing platforms, and analytics tools. Key integrations include:

  • Salesforce Marketing Cloud
  • Google Analytics
  • AppNexus DSP
  • Facebook Pixel
  • The Trade Desk – 1P
  • Pinterest
Schedule a free Permutive demo to learn how these integrations can enhance your data management and privacy compliance efforts.

Who Is Permutive For?

Permutive is designed for businesses that need a privacy-first audience data platform to manage user data and ensure compliance. It is recommended for:

  • Marketing agencies
  • Publishers and media companies
  • E-commerce businesses
  • Advertising technology firms

Is Permutive Right For You?

Permutive is ideal for businesses focused on data privacy and improving audience targeting. It offers robust features like real-time data processing and segmentation, ensuring GDPR compliance. With an easy-to-use interface, it’s perfect for industries like marketing, advertising, and media, helping businesses maximize their data while maintaining security and compliance.

Still unsure about Permutive? Call us on (661) 384-7070 for expert guidance.

Pros And Cons of Permutive

Pros

  • Permutive ensures GDPR and CCPA compliance with a privacy-first approach

  • Real-time data processing enhances targeting strategies

  • Advanced segmentation boosts personalized marketing efforts

  • Seamless integration with tools like Google Cloud and AWS streamlines workflows.

Cons

  • Integration with legacy systems can be difficult

  • Advanced features require additional training

  • Limited use of outside marketing analytics

Frequently Asked Questions

Permutive provides support through email and online resources.

Permutive is used by businesses in marketing, analytics, and data-driven industries.

Permutive currently supports English.

Permutive integrates with platforms like AppNexus DSP, Facebook Pixel, The Trade Desk – 1P, Pinterest, Google Cloud and AWS to streamline data processing.

Permutive's cost is customized based on your specific business needs. For a personalized quote, you can reach out directly to discuss your requirements and get pricing details tailored to your company.

Yes, Permutive offers an API for integration with other platforms.

No, Permutive does not have a mobile app.