Reflys
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Overview
Reflys helps businesses manage social messaging through automated workflows, AI intention recognition, and a shared inbox. While there are limited visual customization options in templates, its team tools help organize customer inquiries. It is best suited to small businesses and lean marketing or support teams that rely on social channels.
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Starting Price
$12
per month
Reflys Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
What Is Reflys?
Reflys is a customer messaging and automation platform built to help businesses manage conversations across Instagram, WhatsApp, Messenger, and TikTok. It is aimed at small and growing businesses whose customers reach out through comments and DMs, where replies can easily fall behind. Businesses can set up automated responses based on customer actions, use those conversations to collect contact details and follow up, and let team members step in when a chat needs personal attention. It runs on the official Meta, WhatsApp, and TikTok APIs, so automations work through each platform's approved messaging channels.
What Is Reflys Best For?
Reflys stands out for its AI Intention Recognition capability, which identifies what customers mean rather than relying on exact keyword matches. Instagram marketers and support teams can group common questions under intentions, such as product inquiries or booking requests, and set an automated response for each. When a message matches an intention, the matching flow runs, even if the customer phrases it differently or writes in another language.
How Much Does Reflys Cost?
Reflys price starts at $12/month for its Pro plan. It includes up to 1,000 contacts, all channels, basic AI builders, and unlimited growth tools, among other features.
The vendor also offers a 'Business' plan that costs $59/month. Both these plans come with a free trial.
Additionally, buyers are recommended to budget for the following potential additional expenditures:
- Extra Contacts: $4.99/additional 1,000 contacts, valid for 1 year
- WhatsApp Message Fees: Estimate of $0.025/marketing message
- WhatsApp Service Replies: $0.004/reply
- Meta Ads Spend: $500/month for click-to-message ad campaigns
- Taxes: 20% VAT added for buyers in the UK and EU
Disclaimer: The pricing is subject to change.
Reflys Integrations
Reflys integrates with various third-party systems. These include:
- TikTok
- Shopify
- Instagram software
How Does Reflys Work?
Here is how businesses can set up Reflys and start managing customer conversations:
- Log in to the platform and access the main dashboard
- Connect the Instagram, WhatsApp, Messenger, or TikTok accounts you want to automate
- Create an automation by opening the Automations section and selecting Add Automation
- Choose a ready-made template or build a workflow from scratch in the drag-and-drop builder
- Select a channel and trigger, such as a keyword in a message, a comment on a post, or a story mention
- Build the conversation with message blocks containing text, images, videos, or response buttons
- Add actions to tag contacts, collect details with a Data Collection block, or open a live chat
- Add conditions or randomizer steps to branch the flow or test different responses
- Publish the automation and manage incoming conversations through the shared inbox
Who Is Reflys For?
Reflys caters to businesses across various industries and sectors. These include:
- E-commerce
- Healthcare
- Education
- Travel and tourism
- Real estate
Reflys Use Cases
Reflys features and user feedback highlight several situations where its messaging and automation capabilities can support sales, marketing, and customer service teams.
1. Event Management Companies Managing Booking Inquiries
Prospective event clients usually compare several venues, packages, and service providers at once, so a slow reply can send them elsewhere. Reflys helps event management companies manage incoming questions about event dates, pricing, and service options while collecting details relevant to potential bookings. Sales teams can then follow up already knowing what the customer needs.
2. Fashion Retailers Managing Product Inquiries
Reflys gives online fashion retailers a way to turn social media engagement into more organized sales conversations. Customers often ask about prices, sizes, product availability, and delivery, and keeping up with these inquiries can take time away from other support tasks. Reviewers particularly highlight how it enables them to visualize the way their prospective buyers will go through the conversation flow across different platforms.
3. Restaurants Converting Social Media Interest Into Orders
Restaurants can use Reflys to maintain customer communication during busy service hours without depending entirely on staff to respond to every online inquiry. Its automations can share promotional details and send repeat-order reminders. Restaurants that sell through a connected Shopify, WooCommerce, or BigCommerce store can also follow up on abandoned checkouts and bring interested customers back to the ordering process.
4. Educational Institutions Managing Admission Inquiries
During admission periods, educational institutions need to keep prospective students informed while helping admissions counselors manage their workload. Reflys can support this process by handling initial questions about programs, eligibility, and admission information. Counselors then have more time to assist students with specific concerns about fees, deadlines, and applications. Students also have a way to continue their conversations through WhatsApp when they need further guidance.
Is Reflys Right For You?
Reflys is worth considering for businesses that manage a large share of their customer communication through social media and messaging channels. It is particularly relevant to marketing, sales, and customer service teams that handle recurring inquiries, collect prospective customer information, and follow up with interested buyers.
Data accessed through connected WhatsApp, Instagram, Messenger, and TikTok accounts by Reflys is stored in encrypted form and used to operate the automations configured within the respective account. This platform data is not used for advertising, ad targeting, or AI model training. Its listed security measures include firewalls, data encryption, physical access controls at data centers, and information access authorization controls.
Users can request the deletion of their account and associated platform data through their account settings or by contacting the company.
California passed Assembly Bill 1609 (AB 1609), concerning customer service chatbots, on September 28, 2026. Under the law, covered businesses cannot represent an AI customer service chatbot as a human. They must provide a clear disclosure when a reasonable person could mistake the chatbot for a human.
Reflys has capabilities relevant to this development. Its privacy policy specifically discusses disclosing automated chat experiences at the start of a conversation, after a significant lapse in communication, and when a conversation switches from a human to an automated experience. The platform also allows team members to take over automated conversations when human assistance is required. These capabilities can help businesses incorporate transparency and human involvement into their messaging workflows.
However, Reflys does not explicitly state that its platform is certified or fully compliant with AB 1609.
Still doubtful if Reflys is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Reflys Features
Flow Builder
Reflys provides a visual editor for creating automated conversations. Users can select a starting trigger and connect different blocks, including messages, actions, conditions, and data collection steps. They can also add delays to control when follow-up messages are sent or use randomizer blocks to test different message versions. Once the workflow is ready, users can preview and publish it.
Unified Inbox
The Unified Inbox in Reflys brings customer conversations from connected messaging channels into one workspace. Team members can review incoming messages and respond through live chat instead of managing each conversation separately across different platforms. They can also take over an automated conversation when a customer needs further assistance. The Pro plan allows the account owner plus one team member, so shared inbox work across a larger team needs the Business plan's five seats.
Auto-Assignment
Reflys distributes new conversations among team members according to configured settings. It assigns conversations equally among selected available team members, while allowing administrators to create assignment rules based on conditions such as messaging channel, contact tags, and custom fields. Teams can also set limits on the number of conversations an agent can manage at one time.
Sales Tracking
After connecting a Shopify, WooCommerce, or BigCommerce store, businesses can monitor sales activity associated with their messaging campaigns and send coupon messages to targeted contacts. Store activity, such as abandoned checkouts and order updates, can also trigger conversations. Online retailers can then see how customer messaging relates to orders and promotions. Only one store connects per account, and tracking is capped at 500 orders on Pro and 5,000 on Business.
Pros And Cons of Reflys
Pros
Helps filter out unqualified leads before discovery calls
Reduces the effort involved in directing inquiries to the right departments
Allows teams to handle higher volumes of customer inquiries without adding staff
Helps teams gain visibility into their operations
Keeps customer conversations stable, even during high-volume messaging
Cons
Reporting and analytics lack deeper insights into conversation drop-offs, and long-term performance
Limited visual customization options in templates
User permissions offer limited flexibility for assigning technical roles
Reflys Pricing
Pro | Business |
|---|---|
$12 per month | $59 per month |
|
|
Disclaimer: The pricing details were last updated on Oct 12, 2026 from the vendor's website. Please contact us for a tailored pricing list.
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Frequently Asked Questions
Do I need an Instagram Business or Creator account to use Reflys?
Yes. Reflys requires an Instagram Business or Creator account linked to a Facebook Page. This is a requirement of Meta's Instagram messaging API. Businesses using personal Instagram accounts need to meet these account requirements before connecting to the platform.
Can businesses assign different access permissions to employees in Reflys?
Yes. Reflys provides five account roles: Owner, Admin, Editor, Live Chat Agent, and Viewer. Owners and Admins can manage account settings and permissions, while Editors can create and update automations. Live Chat Agents handle customer conversations, and Viewers can access reports and analytics without editing account content.
What level of support does Refyls offer?
Refyls support is available via help center and WhatsApp.
Can Reflys send bulk marketing emails?
No. Reflys does not support sending broadcast emails to large contact lists. Instead, businesses can send individual automated emails through customer journeys. This requires connecting an email service provider, such as Mailgun, Mailchimp (Mandrill), or Brevo.
What languages does Refyls support?
Reflys software supports multiple languages, including English, Chinese, French, and Arabic.