wudls

What Is wudls?

wudls is a marketing platform for cannabis dispensaries that combines customer loyalty, digital wallet cards, and email campaigns. It uses store menu data to create AI-designed email campaigns featuring current products, prices, and promotions. By linking customer purchase history with campaign targeting, the platform helps dispensaries identify inactive shoppers and send relevant offers. On supported POS systems, it also measures campaign revenue from completed register transactions rather than clicks.

What Is wudls Best For?

A standout capability of wudls is its AI messaging concierge, which answers customer questions through iMessage using dispensary store messaging number. It responds to questions about store information, loyalty points, and current offers, and can share product images in the conversation. For dispensaries, this gives staff a way to handle routine questions and share promotions by text. The concierge comes with the optional iMessage add-on, currently in early access.

How Much Does wudls Cost?

wudls pricing starts at $250/store/month for its Store Platform. It includes up to 1.5M emails every month, Apple and Google card wallets, analytics, and dedicated sending IPs. Further plans include:

• Messaging Only - starting at $300/store/month.
• Store Platform + iMessaging - $550/store/month, comprising the $250 Store Platform and an additional $300/store/month for iMessaging

Apart from the base price, additional cost estimates may include:

• Additional Email Capacity: $50/month for an extra 500,000 emails beyond the included monthly allowance
• Implementation: Typically starts around $500–$2,000 one-time for initial platform configuration and setup
• Data Migration: Cost ranges from $200–$1,000 as one-time fee for transferring customer contacts, consent records, and loyalty data
• Onboarding And Training: Budgets around $200–$800 one-time for staff training and initial campaign setup

Disclaimer: The pricing is subject to change.

wudls Integrations

The platform integrates with multiple third-party applications and tools, such as:

• Treez
• Dispense
• Alpine IQ
• Flowhub
• SpringBig
• Dutchie POS
• Cova

How Does wudls Work?

Here's how to get started with wudls:

• Log in to your wudls account using the credentials
• Connect your store data by linking a supported POS system or arranging data imports during onboarding
• Configure customer data by connecting available loyalty information and purchase history
• Create emails campaigns using AI generated drafts based on menu products, prices, images, and current offers
• Set up customer messaging through the store's messaging number
• Add wallet cards to Apple Wallet or Google Wallet so customers can view loyalty points and receive updated promotional work
• Review campaign results using available analytics and supported POS attribution to examine campaign performance and associated register sales

Who Is wudls For?

The platform serves the following suers in the cannabis retail industry:

• Cannabis dispensaries
• Multi-location dispensary groups
• Dispensary owners
• General managers
• Customer loyalty teams
• Budtenders and store staff

wudls Use Cases

Based on our analysis of user feedback and wudls current capabilities, we have identified various scenarios where this tool is a good fit:

Cannabis Retailers Looking To Re-Engage Lapsed Customers

Dispensaries may struggle to identify regular customers who have not visited or purchased recently. The platform uses synced point of sale purchase history to flag customers who have not bought anything within a specified period. Marketing teams can use these segments to target lapsed customers with relevant offers rather than sending the same promotion to their entire mailing list.

Store Teams Promoting Frequently Changing Menu Items

Dispensaries frequently update product availability, prices, and promotions, which can leave older marketing content out of date. The platform builds email drafts from the store's live menu, so new arrivals and current deals appear as they change. Staff review each draft before it goes out, keeping promotions tied to information drawn from their own store data.

Retailers Seeking Better Visibility Into Loyalty Points

Customers may overlook loyalty rewards if they rarely check their points or need a separate app to access them. Apple Wallet and Google Wallet cards put loyalty points directly on customers' phones. Retailers can also update the card artwork with promotional content, which keeps the loyalty program visible between visits.

Marketing Teams Struggling To Attribute Campaigns To In-Store Sales

Dispensaries may find it difficult to determine whether an email promotion led to actual purchases rather than clicks alone. On supported POS systems, currently Treez, the tool matches campaign activity with completed point of sale transactions. Marketing teams can then review attributed revenue and purchase data to judge whether a campaign is associated with completed sales.

Is wudls Right For You?

If your organization plans to expand its cannabis retail marketing across multiple locations, Wudls is a suitable choice. The platform offers tools for managing campaigns and customer engagement as your business grows. Its email system supports increasing campaign volumes, while additional messaging capacity accommodates a growing base of active customers.

The software also provides a REST API and an MCP server for connecting its marketing capabilities with external applications, dashboards, and AI assistants. The API supports access to loyalty data, while the MCP server supports email and wallet card operations.

Still unsure about wudls? Contact us at (661) 384-7070 and we can help you make an informed decision.