Outfit is a popular marketing production and brand management tool designed to help marketing and sales teams produce, customize, approve and use marketing collateral, through templates and dynamic data inputs. The software is geared towards medium to large enterprises in a wide array of segments including franchises, manufacturers, brand promoters, universities, events and marketing agencies. Not only that, Outfit combines the best of digital asset management and brand management. Brand automation uses technology to automate manual, yet predictable on-brand tasks associated with marketing production.
The software integrates with the existing business applications and martech stack thus cutting down on production costs, empower teams and increase brand equity. Outfit comes with infinite cloud storage space and social media integration to facilitate a seamless exchange of digital assets.
The solution converts pre-approved designs into editable HTML templates. Users can create unique materials based on deliberately designed templates. Templates created with Outfit editor are also mobile-ready and can automatically adjust to the different size and aspect ratios.
Pricing: Pricing is subscription-based, starting at $1000/month.
USP: Comes with a native Account Manager that assists marketers with the planning, delivery and scaling of major initiatives.
Support: The company extends support via dedicated 27/4 live reps, phone and email.
Product Advantages: Highly intuitive and easy to navigate. great template system. The software provides consistency across the collateral produced by the company.
Product Limitations: Expensive for SMEs. Does not allow for changing font color, add additional text fields, amount of color, transparency, etc. Bulk exporting content can be cumbersome.
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Pros:What I like most about this tool is that I can make professional looks quickly and easily, I create multiple ads a day. It's good and easy to show others how to use it.
Cons:The interface of this software at times feels a bit chunky and disorganized.
Pros:I like to create professional-looking templates and materials. I like the quality of the templates.
Cons:But, the “one-size fits all” is not realistic and there are times when I need something slightly different from the template given, so I can't edit a template (in our organization). It gets a bit annoying at times.
Pros:I love the fact that this technology helps me to easily produce on-brand marketing materials without applying a brief or waiting time to get things created elsewhere.
Cons:It kind of restricts a bit too much on words for titles and text in certain templates.
Pros:The savings in time and money; we don't have to pay designers for small or simple design jobs, and we work more efficiently because we don't have to wait for proof. The ability to create and grow your own resources without having to brief or submit applications. Acting independently is motivated by colleagues. The collateral for ads is more coherent, reliable, and most importantly on-brand.
Cons:The cons are its time and cost. It takes a while to develop new templates, which definitely costs us in a way.
Pros:To have a professional image and build something that can be shared around your team/organization, Outfit keeps things simple for you.
Cons:Frequently it feels like there are a lot more ticks to alter. I wish there were more formats to an incentive when modifying.
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