Outfit

Outfit is a popular marketing production and brand management tool designed to help marketing and sales teams produce, customize, approve and use marketing collateral, through templates and dynamic data inputs. The software is geared towards medium to large enterprises in a wide array of segments including franchises, manufacturers, brand promoters, universities, events, and marketing agencies. Not only that, Outfit combines the best of digital asset management and brand management. Brand automation uses technology to automate manual, yet predictable on-brand tasks associated with marketing production.

The software integrates with the existing business applications and martech stack thus cutting down on production costs, empower teams and increase brand equity. Outfit comes with infinite cloud storage space and social media integration to facilitate a seamless exchange of digital assets.

The solution converts pre-approved designs into editable HTML templates. Users can create unique materials based on deliberately designed templates. Templates created with Outfit editor are also mobile-ready and can automatically adjust to the different size and aspect ratios.

Pricing: Pricing is subscription-based, starting at $1000/month.

USP: Comes with a native Account Manager that assists marketers with the planning, delivery and scaling of major initiatives.

Support: The company extends support via dedicated 27/4 live reps, phone and email.

Product Advantages: Highly intuitive and easy to navigate. great template system. The software provides consistency across the collateral produced by the company.

Product Limitations: Expensive for SMEs. Does not allow for changing font color, add additional text fields, amount of color, transparency, etc. Bulk exporting content can be cumbersome.