Outreach Software

Helpful tool for contacts management and prospecting

Pros

Integrating scraping tools with Outreach for mass email marketing has been incredibly beneficial.

Cons

I sometimes experience delays when syncing with the mailbox or sending emails.

Essential for our ABM efforts

Pros

I regularly use Outreach to send bulk emails to selected customer groups, which are uploaded onto the platform. Outreach is remarkably intuitive. I can craft outbound email sequences, set up follow-up emails, schedule their delivery, manage spacing between them, and sync contact details with Salesforce, all with just a few clicks. It makes ABM much simpler for our team.

Cons

Initially, I found it not very easy to pick up, but it required minimal training.

Worth the Investment

Pros

Outreach.io is a tool that's simple and invaluable for our Sales Department. Whether you're a Sales Representative, in Operations, or a Sales Leader, it offers visibility into all activity metrics, keeps reps on track with daily/monthly tasks, and removes the guesswork from identifying prospects that need follow-up or prioritization in our outbound sales efforts.

Cons

Some aspects of the reporting functionality could be improved. For example, daily activity metrics have a 15-minute delay for pulling accurate data, making it hard to identify underperforming reps in real-time. Also, the reporting is limited in terms of filtering custom dates, so I can't pull total activity metrics for 3 months, which requires manual effort when reporting on quarterly activity goals.