ftrack

What Is ftrack?

ftrack is a web-based production tracking and media review platform that helps with creative project management and tracking. Since it is designed for creative studios, the software brings project management with interactive media review and asset tracking into a unified database. It helps producers, supervisors, and artists stay aligned across every phase of a project, covering everything from early pre-visualization to final deliverable handoff.

What Is ftrack Best For?

ftrack is best known for its Creative Project Planning feature. This capability is designed specifically for producers, supervisors, and studio leads and offers a high-level studio overview to map out multi-phase project timelines and balance team workloads across departments. Studios can use this feature to prevent downtime and adjust start and end dates with simple drag-and-drop actions. This is done by combining visual timeline planning with interactive resource scheduling. It allows managers to map out the full protect swim line and make sure they know exactly how much of the work on each of their tasks has been done.

How Much Does ftrack Cost?

ftrack pricing starts at $15/user/month for its Review plan. Including browser-based media review, unlimited projects and 250 GB storage. Other listed plans include:

• Studio Plan: $30/user/month
• Enterprise Plan: Custom pricing

Additional add-on options include Review Pro at $150/month/workspace and extra 500 GBs of storage at $30/month/workspace.

Disclaimer: The pricing is subject to change.

ftrack Integrations

ftrack connects directly with industry-standard digital content creation (DCC) and pipeline tools, including:

• Autodesk Maya
• Autodesk 3ds Max
• Foundry NUKE
• AWS Thinkbox Deadline
• cineSync
• Adobe Creative Cloud

How Does ftrack Work?

Here is an overview of setting up and operating ftrack across a studio environment once you have logged in:

• Access the ftrack workspace via your web browser or connect using desktop integrations
• Select or create your production project from the centralized workspace dashboard
• Navigate assets, shots, tasks, and production schedules using the main navigation sidebar
• Create new tasks, assign deliverables to team members, and link asset dependencies
• Set up any user access levels you need with custom pipeline statuses, and project permissions in the settings menu
• Track shot progress and monitor artist workloads using interactive Gantt charts and timeline views
• Launch synchronized media review sessions to annotate frames and share feedback live with clients or internal teams
• Generate production reports and milestone analytics to evaluate delivery schedules and resource allocation

Who Is ftrack For?

ftrack is built for visual creative professionals across various industries, including:

• Marketing professionals
• Entertainment industry teams
• Advertising agencies
• Media organizations
• Design studios
• Creative teams

ftrack Use Cases

Based on our analysis of ftrack features, here are some use cases where it can prove to be a good fit:

Visual Effects Studios Managing Shot Pipelines

VFX producers and coordinators managing hundreds of shots across multiple sequences often struggle with tracking status updates across disparate spreadsheets. ftrack Studio centralizes shot lists, links task dependencies directly to DCC tools like Nuke and Maya, and updates progress in real time as artists submit work.

Creative Agencies Running Remote Client Approval Sessions

Account managers and creative directors need quick feedback from external clients without forcing them to create user accounts or install complex software. With ftrack Review, agencies can send secure web links that allow clients to view high-resolution video playbacks, leave timestamped notes, and draw directly on frames in synchronized review sessions.

Animation Facilities Coordinating Departmental Workflows

Large animation productions require strict handoffs between rigging, modeling, animation, and lighting teams. Department leads use ftrack's timeline tools and custom pipeline configurations to schedule tasks, track version histories, and prevent bottlenecks before assets move to downstream artists.

Pipeline Developers Building Custom In-House Tooling

Technical directors and pipeline engineers need to automate file ingestion, publish workflows, and export metadata into render farms. Using the ftrack Python API and developer SDKs, pipeline teams can connect the platform to custom asset management tools, render managers like Deadline, and local storage servers.

Is ftrack Right For You?

If your organization produces visual media, manages multi-layered pipelines, or handles complex review cycles, ftrack provides a focused solution designed for creative workflows. Trusted by major entertainment and post-production studios worldwide, it bridges the gap between project management and creative software. Teams that require strict asset organization, frame-accurate review tools, and pipeline automation will benefit most from its capabilities.

For personalized advice or to learn more about setting up ftrack for your studio, contact our team at (661) 384-7070.