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OTA Insight

OTA Insight

Last Updated Sep 29, 2025

Overview

OTA Insight offers a suite of business intelligence tools to guide hoteliers in making smarter commercial decisions. While the sheer volume of data may require initial familiarization, it is this comprehensive insight that empowers confident, data-driven decisions for over 70,000 hoteliers worldwide, turning complexity into clarity and strategic advantage.

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What Is OTA Insight?

OTA Insight, now rebranded as Lighthouse, is a cloud-based Business Intelligence (BI) platform built for the travel and hospitality industry, serving businesses from independent hotels to global chains. The software empowers hoteliers to make smarter revenue and marketing decisions by transforming complex data into actionable insights. Its market insight feature uses forward-looking data to help users anticipate demand trends. At the same time, the rate insight tool provides real-time competitor pricing, enabling properties to optimize their strategies and maximize profitability.

OTA Insight Pricing

The OTA Insight cost is customizable as per the specific needs of each business. So, request a personalized OTA Insight pricing quote for your business.

OTA Insight Integrations

The software supports integration with multiple platforms, such as:

  • Radiant1
  • FLYR
  • Stardekk
  • SkyTouch
  • tripla
Watch a free OTA Insight demo to learn more about its integration arrangements.

Who Is OTA Insight For?

OTA Insight is ideal for a wide range of organizations within the travel and hospitality industry, including:

  • Independent hotels
  • Group and chain hotels
  • Hotel management companies
  • DMO and tourism organizations

Is OTA Insight Right For You?

If your goal is to translate complex market data into clear and confident commercial decisions, then OTA Insight software is an excellent choice. Its strength lies in unifying critical data, a capability proven by its repeated success at the prestigious HotelTechAwards, where it has been named #1 in Business Intelligence, Rate Shopping, and Parity Management categories for five consecutive years. Due to its scalable capabilities and high security standards, including ISO 27001 certification, OTA Insight is a go-to choice for 70,000 hotels, including leading names like Holiday Inn, Radisson Hotels, and Hoteles Xcaret.

Still not sure about OTA Insight? Contact our support team at (661) 384-7070 for further guidance.

Pros And Cons of OTA Insight

Pros

  • Provides actionable real-time data

  • Supports the effective rate parity monitoring

  • Consolidates multiple data sources in one system

Cons

  • Lacks a unified multi-property dashboard view

  • AI implementation could be enhanced

Frequently Asked Questions

OTA Insight integrates with various third-party platforms, such as Radiant1, FLYR, Stardekk, SkyTouch, and tripla.

OTA Insight software provides support through 24/6 live chat, along with access to a searchable library of help articles and product tours to guide users.

OTA Insight is primarily available in English, French, Japanese, Portuguese, Spanish, German, Italian, and Dutch.

The OTA Insight price is customizable as per the specific needs of each business. So, request a personalized OTA Insight pricing quote for your business.

Yes, OTA Insight offers an API.

No, OTA Insight does not offer a dedicated mobile app.

The typical users of OTA Insight features are different types of organizations within the travel and hospitality industry, including independent hotels, group and chain hotels, hotel management companies, and DMO and tourism organizations.