Reply is a cloud-based CRM tool focused on lead generation, contact management and email automation which enables businesses to nurture their leads and attract more customers. With its activity-focused tools and features, it offers solutions which can serve to improve outbound and inbound sales. Reply allows users to find their prospective customers with its reply finder tool and makes them search contacts by using parameters such as company, role, experience or name.

The platform provides users the option of putting their outbound sales efforts on autopilot, enabling them to enhance their revenue by scaling their sales while engaging leads and connecting to the potential customers. The users can keep each communication personal while their outreach is still on autopilot. With Reply’s campaign wizard feature, users can streamline their workflows and send personalized messages to their audience. Metrics such as delivery rate, open rate, reply rate, not reachable or interested also make the users aware of their campaign performance.

Pricing: Pricing starts at $50.00/month/user while full functionality is offered at $500.00/month/user.

USP: Reply enables integration with popular customer relationship management (CRM) solutions such as Salesforce, Pipedrive, Close.io, Prospectify, and Base CRM.

Support: Support is provided online.

Product Advantages: Users are able to customize each email. It also offers powerful automation with reporting and lead qualification. Offers features for both simple and complicated users.

Product Limitations: Difficult to organize and manage lists. Product Pricing per number of contacts is high.