Every thriving Shopify store owes its success to strong relationships with customers. Shoppers today demand quick personalized experiences, and this has ruled out the use of basic spreadsheets and generic email tools.

An effective customer relationship management (CRM) will centralize all of your customer records in a single location, manage retention as well as prospecting automatic follow-ups, monitor sales generation and drive marketing that truly resonates.

In this guide we will take you through the best CRM for Shopify, their key features, strengths and limitations, and their costs so that you can get the one that perfectly fits your store.

Top Best CRM For Shopify: At A Glance

Company

Best for

Main Features

Pipedrive CRM

Visual, Automated Sales Management

  • Visual Customizable Pipelines
  • Workflow Automations
  • AI-Powered Sales Assistance

HubSpot CRM software

AI-Powered Multi-channel Business Management

  • Smarter Workflow Automation
  • Reporting Dashboards
  • AI-Powered Tools

Zendesk Sell

Sales–Support Integration

  • Visual Pipelines And Forecasting
  • Insightful Reporting
  • Shopify Integration

Freshsales

AI-Driven Sales And Marketing

  • Freddy AI Insights
  • Campaign Management
  • 360° Customer View

Salesforce

Comprehensive, Data-driven Customer Management

  • Multi-Store Integration
  • Automatic Profile Creation
  • 360° Customer View

Capsule CRM

Simple And Affordable CRM With Smart Shopify Sync

  • Shopify Integration Via Zapier
  • Visual Pipelines
  • Project Board

ActiveCampaign software

AI-Driven Marketing And Sales Automation

  • Active Intelligence
  • Email Marketing
  • Marketing Automation

Why You Need A CRM For Your Shopify Store

Every growing Shopify store needs a CRM system, as it will help centralize customer data, streamline communication processes, and automate many procedures. It allows you to see a detailed history of every customer's purchase behavior, preferences, and contact, and thus gives you easy navigation on how to provide a personalized experience to them.

A CRM assists you in working smarter, reaching customers more efficiently, and turning one-time consumers into long-term brand champions. Let’s explore each CRM in detail to see which fits your Shopify store best.

1. Pipedrive — Best For Visual, Automated Sales Management

Pipedrive is a CRM that takes into consideration the sales team, with simple visual pipelines and activity-focused tasks designed to make the entire processes of the sales process clear and actionable. It takes tasks, such as follow-up reminders, forwarding of new leads to relevant individual, and progressing deals, which saves you time on repetitive administration so you can use that time in closing sales.

Standout Features

  • Visual Customizable Pipelines: Easily drag and drop deals through each stage, shaping the process to match your store’s unique sales flow
  • Workflow Automations: Create time-saving triggers and sequences, like sending an email when a deal reaches a particular stage or automatically syncing data from Shopify
  • AI-Powered Sales Assistance: Receive clear insights on deal potential, helpful prompts for your next move, and automated suggestions to keep sales moving forward

Pros And Cons

Pros

Cons

  • Strong focus on enhancing sales pipeline efficiency
  • Wide range of seamless integration capabilities
  • Machine learning-powered assistant for smarter sales decisions
  • Limited functionality when managing larger team structures
  • Basic reporting available on entry-level subscription plans

Pricing

The software comes with a 14-day free trial and a range of pricing plans to choose from:

  • Lite – $19/seat/month
  • Growth – $34/seat/month
  • Premium – $64/seat/month
  • Ultimate – $89/seat/month

Disclaimer: The pricing is subject to change.

2. HubSpot — Best For AI-Powered Multi-Channel Business Management

HubSpot is a CRM platform that aims at providing a marketing, sales, service, content and operational capability package in one single platform. It is highly scalable enabling small operation shops to larger mid-sized businesses to run with ease.

Standout Features

  • Smarter Workflow Automation: Easily automate follow-ups, lead nurturing, campaign triggers, and customer engagement across your sales, marketing, and service teams
  • Reporting Dashboards: Track your progress with real-time dashboards, sales forecasts, and performance insights, perfect for scaling Shopify stores and beyond
  • AI-Powered Tools: From content creation to customer responses, HubSpot’s AI features, including Breeze AI Agents, help automate your knowledge base, streamline workflows, and keep your team focused on what matters most

Pros And Cons

Pros

Cons

  • Create multiple workflows tailored to customer actions
  • Feature-rich plans support bulk email and in-app dialing
  • Extensive email tracking for detailed performance insights
  • Steep learning curve for beginner-level users
  • The free plan lacks an email campaign

Pricing

HubSpot’s CRM is free for startups and small businesses, giving them essential customer management tools right out of the box. And when you purchase any premium HubSpot software, you automatically get HubSpot Smart CRM included, offering advanced features at no extra cost.

3. Zendesk Sell — Best For Sales–Support Integration

Zendesk Sell is a new-generation sales CRM that is designed on the principles of clarity, accuracy, and efficiency. With its sleek interface, powerful mobile app, and sharp focus on pipeline visibility and forecasting, it helps sales teams stay productive and on track. Its real edge comes from how effortlessly it connects with the broader Zendesk ecosystem, giving teams a single, connected view of sales and support activity.

Standout Features

  • Visual Pipelines And Forecasting: Easily manage deals with drag-and-drop pipelines, customizable dashboards, and sales forecasts
  • Insightful Reporting: Robust reporting features help forecast revenue, track goals, and measure the success of email campaigns and call performance. You can even monitor individual sales representative (reps) activity to see who’s driving results
  • Shopify Integration: Sales reps can instantly access Shopify data directly within the CRM. This cuts down on context switching, empowering teams to engage with customers more efficiently and effectively

Pros And Cons

Pros

Cons

  • Intuitive workflows with easy-to-read data analytics
  • Detailed customer profiles with loyalty and activity data
  • Robust reporting tools with customer service analytics
  • Advanced reporting tools require higher-priced plan upgrades
  • The entry-level plan lacks automation, lead scoring, and bulk emailing

Pricing

Zendesk Sell offers a 14-day full-featured free trial. Below is the pricing breakdown:

  • Sell Team – $25/user/month
  • Sell Growth –  $69/user/month
  • Sell Professional –  $149/user/month
  • Sell Enterprise –   $219/user/month

Disclaimer: The pricing is subject to change.

4. Freshsales — Best For AI-Driven Sales And Marketing

Freshsales by Freshworks brings sales, marketing, and customer engagement together in one AI-powered platform. For Shopify merchants, the native Shopify app makes integration effortless, automatically syncing customer, order, and product data in real time.

Standout Features

  • Freddy AI Insights: Get intelligent recommendations for closing deals, forecasting revenue, and refining customer engagement strategies
  • Campaign Management: Helps run highly targeted sales campaigns that attract leads with real potential. Powered by Freddy AI, it streamlines lead capture, qualification, routing, and tracking
  • 360° Customer View: Offers a complete 360° view of every customer, giving your team the insights needed for meaningful interactions

Pros And Cons

Pros

Cons

  • Seamless email marketing integration for better campaigns
  • Strong self-learning resources and a responsive support team
  • Highly customizable to fit diverse business needs
  • Offers limited options for customization features
  • May be too basic for large enterprise needs

Pricing

Freshworks offers various modules like Customer Service, IT and Employee Service, and CRM. Additionally, it comes with a 21-day free trial. Here’s the pricing breakdown of the CRM module:

Freshsales and Freshsales Suite:

  • Free – $0 for 3 users
  • Growth – $11/user/month
  • Pro – $47/user/month
  • Enterprise –  $71/user/month

Freshmarketer:

  • Free – $0 (100 marketing contacts)
  • Enterprise –  $18/month (500 marketing contacts)

Disclaimer: The pricing is subject to change.

5. Salesforce — Best For Comprehensive, Data-driven Customer Management

Salesforce is a powerhouse CRM, offering tools for everything from lead management and sales automation to customer service and advanced analytics. The platform's AppExchange integrations, allows you to easily sync orders, products, and customer details, giving you a 360-degree view of every shopper.

Standout Features

  • Multi-Store Integration: Allows you to connect multiple Shopify stores to Salesforce, ensuring all customer, order, and product data is managed in one centralized system
  • Automatic Profile Creation: Generates detailed customer profiles automatically, enriched with data pulled from multiple online sources to provide deeper insights
  • 360° Customer View: Brings together sales, customer service, marketing automation, and analytics in one platform, giving businesses a complete understanding of every customer’s journey

Pros And Cons

Pros

Cons

  • Real-time data synchronization between Shopify and Salesforce
  • Powerful automation tools to boost sales efficiency
  • Automates repetitive tasks to save time and costs
  • Setup demands technical expertise and resources
  • Interface could be more user-friendly

Pricing

The platform comes with a 30-day free trial. Below is the pricing breakdown of the software:

  • Salesforce Foundations – $0
  • Starter Suite – $25/user/month
  • Pro Suite – $100/user/month

Disclaimer: The pricing is subject to change.

6. Capsule — Best Simple And Affordable CRM With Smart Shopify Sync

Capsule is a user-friendly CRM that works with small and growing teams. The ease of use and integration feature plays a significant role in the popularity of the platform. It fits perfectly in the stores that use Shopify and need a lightweight, but powerful CRM not burdened with complexity and costs.

Standout Features

  • Shopify Integration Via Zapier: Automatically create or update contacts with Shopify order details, keeping your store and CRM perfectly in sync
  • Visual Pipelines And Project Boards: Track sales and post-purchase workflows using kanban-style boards, making it easy to manage deals and fulfill orders
  • Contact Management: Centralize all the contact management in one place, eliminating the need for managing spreadsheets and tracking entire customer interaction histories, including emails, calls, files, and notes

Pros And Cons

Pros

Cons

  • Intuitive design ensures easy usability
  • Improved home page displays detailed sales data
  • Better contact importing for efficient data management
  • Language functions need improvement
  • Map integration lacks conciseness and clarity

Pricing

The software offers the following pricing modules and comes with a 14-day free trial:

  • Free – Free forever (maximum 2 users)
  • Starter – $21/user/month
  • Growth – $38/user/month
  • Advanced – $60/user/month
  • Ultimate – Custom pricing

Disclaimer: The pricing is subject to change.

7. ActiveCampaign — Best For AI-Driven Marketing And Sales Automation

ActiveCampaign is a flexible sales platform that integrates email marketing, sales automation and CRM that helps through advanced automation and AI. Shopify integration will sync orders, products, customers, and even abandoned carts to power truly personalized automations and workflows that increase conversions.

Standout Features

  • Active Intelligence: This feature provides merchants with real-time recommendations and performance insights, enabling them to anticipate customer behavior and optimize campaigns proactively
  • Email Marketing: Offers tools such as drip campaigns, abandoned cart triggers, follow-ups, and reminders, all designed to nurture engagement efficiently
  • Marketing Automation: Employs intelligent workflows, segmentation, and personalization to help you engage contacts at scale instead of manually managing each interaction

Pros And Cons

Pros

Cons

  • Automates email sequences for abandoned carts
  • Uses conditional content and SMS for engagement
  • Enables customer segmentation for personalization
  • Initial navigation may challenge new CRM users
  • The migration process makes switching difficult and time-consuming

Pricing

The software offers customizable pricing plans, with prices increasing based on the number of email contacts, and includes a 14-day free trial. Below is the pricing plan for 1,000 email contacts:

Email

  • Starter – $15/month
  • Plus – $49/month
  • Pro – $79/month
  • Enterprise – $145/month

For the WhatsApp plan, the pricing below is based on 5,000 WhatsApp contacts and price increases with the number of contacts:

  • Core – $319/month
  • Advanced – $319/month
  • Premium  – $703/month

Additionally, the platform offers a bundled plan that includes Email plus WhatsApp tier, with 1,000 email contacts and 5,000 WhatsApp contacts.

Disclaimer: The pricing is subject to change.

Taking The Next Step: Choosing The Best CRM For Your Shopify Store

Choosing the best CRM software for your Shopify store is all about matching your business goals with the strengths of each platform. If automation is your priority, tools like Pipedrive or ActiveCampaign deliver powerful workflows.

For deep customization, Salesforce stands out. HubSpot and Freshworks offer robust, all-in-one marketing and sales solutions, while Capsule provides a simple, budget-friendly option without unnecessary complexity.

When evaluating your options, think about how easily the CRM integrates with Shopify, how well it automates follow-ups, its multichannel communication capabilities, and the depth of its reporting features. Most of these platforms offer free trials, taking one for a spin can reveal how naturally it fits into your daily processes.