For any multi-level marketing (MLM) business, it is quite crucial to manage leads and relationships. However, it can become quite overwhelming considering the sheer volume of independent representatives across the globe.
Yet, according to a 2025 report, only 34% of teams are fully leveraging their customer relationship management (CRM) systems, even though 70% of businesses now use it for customer service and 60% consider CRM more important for sales and marketing goals than they did five years ago. This gap underscores the desperate need for the right free CRM for MLM to help businesses streamline processes while also focusing on growth.
In this guide, we will share some of the top free CRM for MLM so that you can find the best fit for your organization. We have done a deep dive into these platforms to see what they offer and what their strengths and weaknesses are.
Free CRM Platforms For MLM | |||
CRMs | Rating | Features | Price |
Simple Prospect | N/A | Predefined template for text messaging, personalized mass texting, dashboard | $0/month with a paid plan starting from $5.99/month |
HbSpot CRM | 4.6 | Contact management, pipeline management, reporting dashboard | Free |
Zoho CRM | 4.7 | Email marketing, automation, customization | Free with the paid plans starting from $20/user/month |
Agile CRM | 4.5 | Drag-and-drop designer, autoresponder, social marketing campaigns | Free with paid plans starting from $14.99/user/month |
Bitrix24 | 4.3 | Email marketing, social media marketing, SMS marketing | Free with paid plans starting from $61/organization/month |
EngageBay | 4.6 | Drip campaigns via automated emails, web form builder, SMS marketing | $0 with paid plans starting from $12.99/user/month |
Capsule CRM | N/A | Contact management, sales pipeline, email marketing | $0 with paid plans starting from $21/user/month |
1. Simple Prospect
A mobile-first CRM app, Simple Prospect, is specifically designed for MLM and network marketing professionals. It offers a simple interface with the ability to scan business cards to import the prospect directly into the app. The software focuses on simplicity while aiming to help users manage contacts, leads, tasks, and appointments efficiently without extensive training.
Key Features
Pros And Cons
Pros | Cons |
Simplifies daily workflow Comprehensive set of features Responsive customer support | Setup process may seem overwhelming May not have advanced CRM features such as analytics or integrations |
Pricing
Simple Prospect offers two plans. This includes:
- Basic - $0/month
- Premium - $5.99/month
Users will automatically be eligible for a free month of Premium when they sign up. They can also extend the evaluation period by another month if they refer to a few people and when they sign up.
Disclaimer: The pricing is subject to change.
2. HubSpot CRM
HubSpot CRM software is cloud-based software that helps businesses manage customer relationships while streamlining marketing, sales, and customer service efforts. It provides various useful tools that can help track interactions, manage contacts, and automate different business processes. It unifies customer data on one platform with AI that essentially makes it easy for users to understand it.
Key Features
Pros And Cons
Pros | Cons |
Highly customizable with intuitive interface Easy contact-to-marketing workflows Seamless website integrations | May have limited inbox settings control Lead scoring might be complex |
Pricing
HubSpot CRM offers multi-tiered plans with a free starting point that offers all popular CRM features without requiring any credit card. This includes:
- Free – Free (No credit card required)
- Starter – Custom pricing
- Professional – Custom pricing
- Enterprise – Custom pricing
3. Zoho CRM
Zoho CRM software allows MLM businesses to build unique and collaborative spaces for each team while using AI. It seamlessly integrates with more than 1,000 applications while providing companies a platform to use AI language models to rewrite emails. Overall, the software offers practically everything businesses need, including a 360 view with Generative AI and Kiosk Studio.
Key Features
Pros And Cons
Pros | Cons |
Improves lead tracking and follow-ups Offers a dedicated app for remote teams Efficient and accurate search functionality | Importing reports may require repeated format selection The layout may seem cluttered |
Pricing
Zoho CRM is a free edition of its flagship CRM software with three free users and essential features. However, paid plans are as follows:
- Standard - $20/user/month
- Professional - $35/user/month
- Enterprise - $50/user/month
- Ultimate - $65/user/month
Disclaimer: The pricing is subject to change.
4. Agile CRM
Agile CRM offers an all-in-one solution that streamlines automated sales, marketing, and service flows across a unified system. It optimizes the efficiency and customer relationships of MLM businesses. Small organizations can run multiple successful campaigns efficiently. Additionally, it also makes it easier for larger organizations to connect with their customers with a touch of personalization.
Key Features
Pros And Cons
Pros | Cons |
Easy-to-use email automation Supports personalized campaign management Simplifies lead tracking across stages | Slow loading with large datasets May have occasional performance issues |
Pricing
Agile CRM offers multiple plans. This includes:
- Free – Free for 10 users
- Starter - $14.99/user/month
- Regular - $49.99/user/month
- Enterprise - $79.99/user/month
Disclaimer: The pricing is subject to change.
5. Bitrix24
Bitrix24 is a free CRM for MLM businesses to acquire leads, turn them into deals, receive payments, run marketing campaigns, increase customer engagement and retention, while also tracking sales metrics. It also enhances collaboration and communication through chat, video calls, file storage, and work time tracking. Bitrix24 also comes with a wide range of integrations that streamline operations and improve the ecosystem.
Key Features
Pros And Cons
Pros | Cons |
Helps with task assignment and tracking Streamlines workflows efficiently Offers multiple components for businesses | May seem hard to navigate to new users May not offer advanced functionalities in standard plans |
Pricing
Bitrix24 offers four pricing plans. This includes:
- Free – 100% Free (Unlimited users)
- Basic – $61/organization/month (Includes 5 users)
- Standard - $124/organization/month (Includes 50 users)
- Professional - $249/organization/month (Includes 100 users)
- Enterprise - $499/organization/month (Includes 250 users)
Additionally, it offers a free 15-day trial period to test out most of the tools available on high-tier plans.
Disclaimer: The pricing is subject to change.
6. EngageBay
EngageBay offers state-of-the-art AI technology to take care of businesses’ needs. It automates emails, tracks customer behavior, and helps close deals faster. EngageBay offers a full suite of features in its marketing platform. This all-in-one CRM connects seamlessly with multiple tools and apps. Some of its free tools include UTM builder, email signature, email tracker, and email validator.
Key Features
Pros And Cons
Pros | Cons |
Useful for daily business activities Integrates well with various third-party tools Includes marketing, helpdesk, and automation | May miss some advanced niche features Frequent lag in bulk actions |
Pricing
EngageBay offers multi-tiered plans for all its modules. Its marketing solution pricing plans are as follows:
- Free - $0/user/month
- Basic - $12.99/user/month (Paid yearly)
- Growth - $49.99/user/month
- Pro - $79.99/user/month
Disclaimer: The pricing is subject to change.
7. Capsule CRM
Capsule CRM streamlines customer data management, tracks important interactions, and draws conclusions from valuable insights to help businesses make informed decisions. The platform is easy to set up, user-friendly, customizable, and offers a wide range of integrations.
Key Features
Pros And Cons
Pros | Cons |
Organizes workload efficiently Automates routine tasks Advanced filtering and custom list options | Contact tagging can become disorganized Search requires excessive input |
Pricing
Capsule CRM offers five plans. These include:
- Free - $0 (Maximum 2 users)
- Starter - $21/user/month
- Growth - $38/user/month
- Advanced - $60/user/month
- Ultimate – Custom pricing
Additionally, it also offers a 14-day trial period with all the paid plans.
Disclaimer: The pricing is subject to change.
Each MLM business has its own unique needs and goals with varying models, so choosing the right CRM depends predominantly on the company’s requirements. Some platforms perform well in email marketing, while some excel in automation or contact management.
Whether you are a small business or an enterprise, the right free CRM for MLM can help maintain efficiency, increase leads, and enhance communication.