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Overview
RollWorks helps B2B teams streamline account‑based marketing with machine learning, buyer insights, and multi‑channel advertising. While customization across industries is still evolving, its analytics and intent monitoring deliver measurable ROI. If your business needs smarter targeting and stronger pipeline growth, this software is a practical fit worth considering.
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Starting Price
Custom
RollWorks Specifications
Lead Management
Sales Pipeline Management
Sales Automation
Activity Tracking
What Is RollWorks?
RollWorks is an account-based marketing (ABM) platform that helps B2B organizations streamline their go-to-market strategies. By leveraging machine learning and extensive data sets, the software enables businesses to identify high-value target accounts and engage them through automated, multi-channel advertising. Its account scoring and intent monitoring allow users to prioritize leads based on actual engagement signals, effectively solving the pain point of wasted marketing spend on unqualified prospects.
RollWorks Pricing
Businesses can choose from the following RollWorks price plans:
AdRoll Product Packages:
- Self Service – Custom pricing
- Managed Services (Ads + Advanced Package) – Custom pricing
AdRoll ABM Packages:
- Account-Based Advertising — Custom pricing
- Account-Based Marketing + Advertising — Custom pricing
- Account-Based Marketing — Custom pricing
- Account-Based Retargeting — Custom pricing
Disclaimer: The pricing is subject to change.
RollWorks Integrations
The software integrates with various third-party tools and systems. These include:
- Shopify software
- HubSpot
- Klaviyo
- Google Analytics
- Wix
- Marketo
- Mailchimp software
Who Is RollWorks For?
RollWorks is ideal for a wide range of industries and sectors, including:
- Retail
- Hospitality
- Finance
- Marketing
Is RollWorks Right For You?
RollWorks is a strong fit for B2B organizations focused on account-based growth and revenue alignment. Its ability to combine intent data, advertising, and sales insights makes it particularly valuable for teams targeting complex buying groups. Recognized within the ABM space and frequently featured on leading review platforms, RollWorks stands out for its usability and measurable ROI. Businesses looking to replace lead-based marketing with scalable ABM strategies may find RollWorks especially compelling.
Still doubtful if RollWorks software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
RollWorks Features
RollWorks enables businesses to reach new, high-value audiences by delivering personalized ads to specific target accounts. By utilizing proprietary data to identify prospects matching an ideal customer profile, the platform ensures brand visibility among decision-makers early in the buying journey to build a robust sales pipeline.
The platform allows teams to re-engage website visitors and known prospects through dynamic ad placements across the web and social media. By tailoring messaging based on previous site interactions, it keeps the brand top-of-mind and encourages leads to return to the site to complete a desired conversion or purchase.
The software provides deep visibility into the research behavior and engagement levels of target accounts. By synthesizing first party and third-party data, it uncovers which accounts are showing the highest purchase intent, allowing sales and marketing teams to prioritize their outreach efforts based on real-time activity.
RollWorks offers a comprehensive suite of measurement tools designed to track the performance of ABM initiatives from impression to closed-won deal. Users can generate detailed reports on account engagement, advertising ROI, and pipeline influence, ensuring every marketing dollar is tied to specific business outcomes and growth.
This feature automates the identification and prioritization of target accounts by analyzing vast amounts of B2B data with machine learning. This reduces manual research time for sales teams by highlighting the most promising opportunities and suggesting the optimal timing for engagement to maximize response rates.
