SAP CRM is a widely used customer relationship management and engagement automation platform
that offers businesses of all sizes with robust tools to enhance and personalize their customer
experience across multiple channels with a range of pre-built industry-specific marketing and sales
automation, customer support, help desk and channel management capabilities. Users are provided
with both on-premise and cloud-hosted deployment options.
SAP provides applications for big data analytics, social media marketing, interaction center, web
channel, and business communications management segmentation, multichannel campaigns, loyalty,
and resource management modules within one unified suite. Sales automation enables businesses to
capture and retain new clients and automate the sales pipeline. For marketing management, users can
develop execute and manage effective marketing campaigns, and successfully score and nurture leads.
Among its many capabilities include improving client satisfaction, discover new insights to boost
retention rates and customer engagement, drive sales, and streamline order-to-cash processes among
Pricing: The solution offers quote-based pricing plans.
USP: SAP uses massive data technologies to generate business-relevant insights from marketing,
commerce, customer service and sales data.
Support: Support is extended via email, phone, live support and tickets.
Product Advantages: Useful for maintaining notes on customer issues, orders, Assigning and updating
projects is very user-friendly as well as making complex transaction.
Product Limitations: The web UI used by SAP is not only outdated but hard to use and customize.
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