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SAP CRM Software

SAP CRM Software

Last Updated Nov 7, 2025

Overview

SAP CRM software enhances customer relationship management through powerful analytics and integration features. SAP's cloud business solutions align with industry standards and offer scalability to adapt to various markets, languages, and currencies. Although code-based transactions can occasionally reduce system speed, the software excels in storing and managing customer data accurately.

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Overall Rating

Based on 65 users reviews

4.5

Rating Distribution

Positive

91%

Neutral

9%

Negative

0%

Starting Price
Custom

SAP CRM Software Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

View All Specifications

What is SAP CRM Software?

Overview

SAP CRM software enhances customer relationship management with robust analytics and integration capabilities. While initial setup and customization can take time, its scalability and deep insights into customer data are valuable for large enterprises managing diverse client bases.

SAP CRM Software is a widely used customer relationship management and engagement automation platform that offers businesses of all sizes with robust tools to enhance and personalize their customer experience across multiple channels with a range of pre-built industry-specific marketing and sales automation, customer support, help desk, and channel management capabilities. Users are provided with both on-premise and cloud-hosted deployment options.

SAP provides applications for big data analytics, social media marketing, interaction center, web channel, and business communications management segmentation, multichannel campaigns, loyalty, and resource management modules within one unified suite. Sales automation enables businesses to capture and retain new clients and automate the sales pipeline. For marketing management, users can develop execute and manage effective marketing campaigns, and successfully score and nurture leads. Among its many capabilities include improving client satisfaction, discover new insights to boost retention rates and customer engagement, drive sales, and streamline order-to-cash processes among others.

Book your free SAP CRM software demo now to understand its functionalities.

SAP Pricing

The solution offers quote-based pricing plans. For your custom SAP CRM software price, reach out to us today!

USP

SAP uses massive data technologies to generate business-relevant insights from marketing, commerce, customer service, and sales data.

Support

Support is extended via email, phone, live support, and tickets.

Product Advantages

Useful for maintaining notes on customer issues, and orders, Assigning and updating projects is very user-friendly as well as making complex transactions.

Product Limitations

The web UI used by SAP is not only outdated but hard to use and customize.

Need assistance determining if SAP CRM software is the best choice? Call us at (661) 384-7070. 

Pros And Cons of SAP CRM Software

Pros

  • The automation features optimize and accelerate sales workflows

  • The mobile app help manage field operations any time

  • Enables seamless collaboration across business functions for improved CX

  • Offers a versatile, cloud-based solution that is easy to implement

Cons

  • Slow customer support response time

  • The campaign management module offers limited options

  • Integrating SAP CRM with existing systems often requires significant effort

SAP CRM Software Reviews

Total 65 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

60%

4

Stars

31%

3

Stars

9%

2

Stars

0%

1

Stars

0%

Share your experience

I

India

Hospital & Health Care, 500+ employees

More than a year

5.0
May 2025

“Offers personal and effective customer service

Pros

This tool enables our team to deliver more personalized and effective customer service, significantly enhancing our customers perception of our company.

Cons

While the software is easy to operate, I wish the visual design and layout were more modern. The functionality is clear but the overall appearance could use an upgrade.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

9

W

WILLIAM

Biotechnology, 500+ employees

More than a year

3.0
April 2025

“A powerful but unnecessarily complicated system

Pros

SAP is an incredibly powerful and reliable engine for running complex business operations, especially for critical functions like supply chain and logistics where its stability is essential

Cons

Unfortunately, that power comes at the cost of usability. For the average user's daily tasks, it feels unnecessarily complicated and clunky. In short it gets the job done but it's certainly not a user-friendly or intuitive system to work with.

Rating Distribution

Ease of use

5

Value for money

6

Customer Support

6

Functionality

6

R

Regina

Financial Services, 500+ employees

More than a year

5.0
April 2025

“Highly recommended!!

Pros

This system lets us handle customer inquiries and resolve disputes all in one place.

Cons

I did not dislike anything about it though adjusting to a new system required some flexibility after using different software for so long.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

View All 65 Reviews

Frequently Asked Questions

No, SAP CRM software does not offer an API.

SAP CRM software supports English, German, French, Japanese, Portugal, Chinese, and Spanish.

The vendor has not disclosed any information regarding its third-party app integrations.

Yes, SAP CRM software offers a mobile app.

SAP CRM software offers flexible pricing plans; however, information regarding specific pricing plans is not mentioned by the vendor. If you want to get a personalized SAP CRM software pricing quote, contact us right away.

The typical users of SAP CRM software are medium to large enterprises across various industries, including manufacturing, retail, and finance along with marketing and sales advisors.

SAP CRM software offers multiple levels of support, including a knowledge base, online forums, and direct customer support through phone, email, and live chat.