WordStream Advisor is an online advertising management software solution that allows the advertisers to manage their campaigns on Facebook Ads, Google Adwords and Bing Ads within a single dashboard. It provides tools that help users simplify their advertising process by managing their ads and monitoring the ongoing campaigns. WordStream Advisor is the only tool of its kind to provide both paid social management and PPC. The cross-network capabilities of this software enable the advertisers to create and replicate their advertising success.
The platform offers features including geo-targeting, PPC keyword list building, keyword implementation, performance reporting, call tracking, conversion tracking, and landing pages. These features help WordStream Advisor achieve its goal of making the paid search easier. With the toolset of this software solution, users can create, manage, optimize and measure trending PPC campaigns in just 20 minutes every week. Agencies can streamline their account management approach and get the additional bandwidth of taking new customers.
Pricing: WordStream pricing starts at $294/month.
USP: The software provides a free tool AdWords Performance Grader that help users to track the performance of their account in comparison with the competing advertisers.
Support: Support is provided online.
Product Advantages: The 20-minute weekly work is helpful to get the most out of an advertising campaign.
Product Limitations: The average user needs assistance to understand the functions and features of this software.
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Pros:This tool makes it a lot easier to run the Google Search and Display ads. They do this full-time so they know a lot of tricks by which you can save and maximize your conversions.
Cons:They don’t really know much outside Google Search and Display. They wouldn’t be of great help if you seek them for problems related to video, shopping or app ads etc.
Pros:It has a professional reporting format. I can simply download the PDF and send it to the client without having to create my own reporting format from scratch. It is easy to use. This tool helps us simplify the complexity of AdWords and Facebook in a one powerhouse simple performance driven tool. It also gives recommendations or suggestions to your campaigns.
Cons:They need to add more metrics to their reporting, which I believe is possible for them to do.
Pros:I’ve been using this tool for about 3 years now. Their team is amazing, and they are the experts in the field. They always keep customers first, and I do get the feeling that they really care about my success. They keep on adding many useful and amazing features to the product. Their team is friendly, helpful and full of solutions that help you grow your business. It saves a lot of my time, and we’re able to optimize all our client’s ad accounts in just minutes. I highly recommend this tool.
Cons:It would be great to see more bidding suggestions in the 20-minute work week.
Pros:The software is just okay.
Cons:It is a total nightmare using this tool. The support is horrible. Each time I call them, they hand my case over to a new person and I have to explain everything from the start to that person. All the time that you spend trying to get things right is going to be wasted at the end. They don’t do a thing to help our business in any way.
Pros:There isn’t any difference that you’ll find between this tool and Google’s own AdWords app.
Cons:It is not easy to understand and get your hands on. It took me two hours just to navigate through and create a new campaign. There aren’t any available tutorials to guide you on how things work. I didn’t see any value in this software. It did nothing but waste my time.
Pros:The 20-minute work week is great and keeps my campaigns fresh. The dashboard is pretty easy to navigate through. I have to go through a call with my consultant every other week so that I know that we’re headed in the right direction and using it properly.
Cons:The tool is quite expensive. We also pay an extra amount just for the consulting, but now have decided to downgrade and use their dashboard only.
Pros:The account insight is presented quite well and adds knowledge as well. They have a lot of great features like the option to see your competitors’ ads. It has a way to easily edit ads in bulk.
Cons:The suggestions are generated automatically and aren’t accurate enough. Their suggestions about optimization aren’t worth more than google ads itself.
Pros:This tool is affordable and easy to use. The best module in this tool is the 20-minute work week, which suggests a way to improve ads and reduce costs. This tool allows even small businesses to develop competitive ad campaigns and maintain them without investing in a third-party to manage.
Cons:The social ads usually have a glitch or interruption whenever changes are made to the social media platform.
Pros:Has the potential to do better.
Cons:They only create invoices. They want their customers to succeed and all but won’t do anything to make their tool better in that regard. Plus, I had no idea that I signed a 6-month contract and wanted the money back, but all they said was that it isn’t possible. The tech support is scripted, and they do not know anything at all.
Pros:Our organization helps smaller businesses learn how to market. So, we went through many marketing companies just to find the right tool that helps people with their social media buying and paid advertising. When we found Wordstream, everything changed. This tool is helping them a lot with their social media marketing. They are also getting to learn a lot in the process.
Cons:There are a few costs that are bit high, but in comparison to its competitors, I’d say its fair price.
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