Kissmetrics

What Is Kissmetrics?

Kissmetrics is a digital analytics platform built for teams that want to understand customer behavior and its connection to revenue. It brings website, server-side, and imported event data into unified customer records — with tools that support funnels, cohorts, activity tracking, path analysis, A/B test reporting, and individual user search. Teams can use these reports to identify conversion drop-offs and retention patterns (including behaviors associated with stronger engagement and revenue outcomes). This allows the same underlying event data to support analysis across reports, populations, campaigns, API queries, and CLI workflows.

What Is Kissmetrics Best For?

Kissmetrics' notable feature is its Funnel Report. It keeps cross-device activity connected to the same customer journey and segments funnels by properties (including device, plan, and acquisition source). As a result, it becomes easier to see where particular user groups drop out. That's what makes it a fit for teams that need to pinpoint friction across multi-step conversion journeys. Without person-level funnel tracking, drop-offs may be viewed as disconnected sessions, but with this tool, teams can trace where individual customers lose momentum across the funnel.

How Much Does Kissmetrics Cost?

Kissmetrics pricing starts at $99/month for the Growth plan. The vendor also offers a free plan for users to track, ask, and report on their own data. Other subscription plans with custom pricing include:

• Gold
• Silver

Additional costs might include:

• Event Volume Overages: $0.10–$0.20/1,000 events above the plan allotment, depending on total event usage
• Implementation And Migration Services: $2,000–$15,000+ for done-for-you analytics implementation, typically structured as a small upfront deposit plus a success fee tied to an agreed outcome metric
• Custom Event Schema Design And Cleanup: $1,000–$4,000 one-time for designing, restructuring, or cleaning up the event schema
• Ongoing Tracking And Event Taxonomy Maintenance: $500–$1,500/month for approximately 2–10 hours of development work to maintain tracking accuracy and event structures

Kissmetrics is often described by reviewers as a competitively priced option. Its pricing can be more suitable for B2B companies than some comparable analytics platforms. However, because costs increase with event volume and selected requirements, the final price can rise as usage grows.

Disclaimer: The pricing is subject to change.

Kissmetrics Integrations

The platform integrates with the following third-party apps and platforms:

• Salesforce CRM
• HubSpot CRM software
• Marketo Engage software
• Mailchimp software
• Help Scout
• Shopify software

How Does Kissmetrics Work?

Here’s how users typically manage their analytics workflow using Kissmetrics features:

• Log in or sign up for Kissmetrics and create a workspace for the website or product you want to track
• Add the tracking snippet to your website, or send data through server-side APIs and imports
• Define the events and properties you want to monitor so incoming behavioral data is organized around relevant user actions
• Verify that events are being captured correctly and adjust tracking rules or event definitions where needed
• Track clicks, page activity, backend events, and imported records as Kissmetrics associates activity with individual users across devices
• Build metrics, funnels, cohorts, or other analyses around conversion steps, retention patterns, product activity, and user behavior
• Analyze customer journeys through reports to identify drop-offs, compare segments, examine retention, or review the actions that lead to conversion
• Save useful analyses as dashboard widgets or scheduled reports for ongoing monitoring as new data comes in
• Export report results or user segments through CSV, S3, API, or connected business tools when the data needs to be used elsewhere

Who Is Kissmetrics For?

Kissmetrics supports businesses across different industries and sectors, including:

• E-commerce
• SaaS
• EdTech
• Marketplaces
• Sales-led businesses
• Fintech

Kissmetrics Use Cases

Based on our assessment of the platform’s capabilities, we found several use cases where Kissmetrics may be especially effective, including:

E-Commerce Conversion Analysis For Marketing Analysts

When an e-commerce marketing analyst needs to identify where shoppers leave before completing a purchase, Kissmetrics can track each person’s progression across product views, cart additions, checkout, and completed orders. The analyst can then examine the specific checkout stage where prospective buyers drop out and compare that pattern across customer segments.

SaaS Retention Tracking For Product Managers

For a SaaS product manager responsible for post-signup engagement, Kissmetrics can group customers into cohorts based on when they first complete an action. Its cohort analysis can then compare how those groups behave over time after activation. Users note that funnel and cohort analyses help them understand customer journeys and make more informed marketing decisions.

Acquisition Revenue Analysis For Growth Marketers

A growth marketer can use this software to compare acquisition channels based on revenue. The platform connects revenue events with the channel that originally acquired each person, which, as reflected in the reporting setup, can support acquisition-spend decisions beyond traffic and signup volume alone.

Customer Journey Analysis For Membership Marketers

Marketing managers testing different routes from initial visit to paid membership may need to identify which path moves prospective members toward conversion more effectively. Kissmetrics compares progression across campaigns or page variations, helping managers determine which route performs better based on funnel behavior and user feedback.

Is Kissmetrics Right For You?

Kissmetrics can be a suitable option for businesses that expect their analytics requirements to grow with customer activity. The platform supports companies from small businesses to established organizations, and its pricing scales primarily with monthly event volume.

From a security perspective, the vendor uses SSL encryption for its APIs and server communications, separates customer data stores, applies product-specific access credentials, and restricts server access to selected employees. The platform also replicates data across multiple AWS Availability Zones and maintains documented GDPR compliance. Clients include Microsoft, Airbnb, Unbounce, Pipedrive, AWeber, Segment, Carvana, Appcues, and DocSend.

Still unsure whether Kissmetrics fits your analytics requirements? Get in touch at (661) 384-7070, and we will help you make an informed decision.