Perplexity

What Is Perplexity?

Perplexity is a language-based research and problem-solving tool with a broad user base consisting of businesses and professionals that simplifies the research process by utilizing web sources to generate answers. It also generates citations. This allows them to explore relevant topics, summarize content, or explore any questions they have on a deeper level. Users can switch between Research, Search, and Lab modes to get answers to any questions they have, depending on the complexity of the query.

What Is Perplexity Best For?

Perplexity is best known for its AI search that helps users find fast and up-to-date answers by conducting a thorough real-time scan of the web for answers and responding with sources attached. With its Deep Research Mode, users can generate comprehensive, autonomous reports. It analyzes several sources across the internet, allowing users to verify facts and ask follow-up questions without starting a new search, generating quick answers while reviewing the sources behind them.

How Much Does Perplexity Cost?

Perplexity pricing starts at $20/month for the Perplexity Pro plan under the individual module. The vendor also features a Free plan at $0/month and Perplexity Max, starting at $200/month for individual users. For organizations, Perplexity provides separate Enterprise plans with pricing based on business requirements. The pricing breakdown is as follows:

• Enterprise Pro: $34/seat/month (billed annually)
• Enterprise Max: $271/seat/month (billed annually)
• Additional Security And Governance: Custom pricing

In addition to the base subscription cost, organizations should keep the following potential hidden costs in mind:

• Advanced Research Usage: $50-$200/user/month – Costs associated with greater access to deep research, advanced models, and resource-intensive AI queries
• Enterprise Administration: $500-$3,000/year – Caused by features like advanced access controls, usage management, privacy configuration, and organizational administration
• API And Integration Usage: $100-$1,500/month – Connecting internal business applications and workflows with AI search, conversational models, and citation capabilities
• Premium Support And Onboarding: $500-$2,500/year – As a result of administrative guidance, team onboarding, workflow configuration, and priority support for larger deployments

Users generally view Perplexity as providing strong value for research-heavy workflows, particularly when they need to cut down on time spent gathering and validating information through cited answers and advanced search.

Disclaimer: The pricing is subject to change.

Perplexity Integrations

Perplexity integrates with multiple platforms, including:

• Notion software
• Asana
• Jira software
• HubSpot CRM software
• GitHub
• Databricks
• Confluence

How Does Perplexity Work?

After onboarding has been completed, here’s how you can get started with Perplexity:

• Open the main Perplexity search interface by logging into the platform and accessing the workspace
• Access search, conversation history, saved content, and any other tools through the navigation panel
• Adjust account and workspace settings to establish preferences and manage access wherever applicable
• Use the main prompt field and enter a relevant question or research topic to start a search
• Choose the appropriate search or research mode based on the complexity of your question
• Review the AI-generated responses alongside the cited sources to evaluate the given information and its references
• Share any useful research findings and conversations with other users and team members to foster further review and collaboration
• Guide users on how to create follow-up questions to refine results and utilize the same context to continue conversations

Who Is Perplexity For?

Perplexity is used mainly by professionals across various industries, including:

• Finance
• Legal
• Consulting
• Healthcare
• Education
• Advertising
• Marketing
• Sales

Perplexity Use Cases

Based on our analysis of Perplexity's features, capabilities, and marketing positioning, we have identified its real-world use cases:

Conducting Marketing And Competitive Research

For strategy and marketing teams that are exploring a new market, comparing competitors, customer trends, and current industry developments across multiple sources can be difficult. This is especially true when manually correcting and cross-checking information to build an updated market view. Through Perplexity’s Deep Research, multi-step searches across various sources can be conducted, and information can be synthesized into a structured report with citations. This allows teams to investigate market segments and prepare analysis for planning or stakeholder discussions.

Verifying Information For Research And Content

Verifying statistics, claims, or recent developments before including them in a report or published piece is a necessity that content, research, or communications teams may need to uphold. Searching through individual webpages to trace each claim is time-consuming. Perplexity’s cited answers give responses based on real-time information and link them back to the original sources. This helps reviewers verify information.

Preparing Evidence-Based Product Decisions

Product teams evaluating a new feature may need to combine customer feedback, competitive intelligence, market information, and existing product documentation before writing a recommendation or PRD. Perplexity’s Deep Research and enterprise research capabilities tackle this by synthesizing inputs from user research, feedback, competitive intelligence, and market data into cited product research. Meanwhile, product workflows can turn those findings into PRDs and strategy documents. As a result, product managers can use the same research workflows to investigate feature areas and prepare decision-making documents, rather than manually consolidating each source.

Searching Internal Company Information And Knowledge Alongside The Web

Enterprise teams usually rely on both internal and external information to answer questions. To search internal repositories separately from the web, employees must first locate company documents and then conduct research in another workflow. This can be solved through Perplexity’s Internal Knowledge Search and file connectors, through which users can access organizational files and web sources. At the same time, integrated applications can provide access to company information from selected tools. This combines both company and web sources to create a central hub of information.

Building Recurring Research And Monitoring Workflows

Finance, marketing, or research professionals may need to monitor changing information such as market developments, news, competitors, or financial topics rather than simply researching the same subject manually. With Perplexity’s Tasks and Computer Scheduling Capabilities, recurring work can be run in the background, such as monitoring, reports, alerts, and briefings. This allows users to adjust recurring research workflows to gather updated information on a schedule rather than repeatedly initiating the same search themselves.

Is Perplexity Right For You?

Perplexity is a good fit for professionals and teams that frequently conduct research and need recent information backed by citations. Its Search and Deep Research capabilities make it a valuable asset for finance, legal, consulting, marketing, and healthcare teams. It does this by quickly gathering information from internal and external sources, bringing all company research into the same workflow.

For teams looking to automate and repeat research, features such as Computer and Tasks can handle multi-step research and recurring monitoring workflows. Simultaneously, the API platform supports organizations that want to incorporate content extraction, real-time search, and semantic search into their own applications.

While organizations may weigh the costs of advanced research usage, administration, integrations, and support as not worth it, Perplexity still stands as a viable option due to its deep internal knowledge and AI-assisted automation features. The platform is also SOC 2 Certified.

Still unsure about Perplexity? Reach out to our customer support team at (661) 384-7070 so that we can help you make the right choice.