Last Updated

Overview

MSG91 helps businesses enhance customer engagement through SMS, WhatsApp, email, voice, and OTP verification services. While custom report exporting options are somewhat limited, its robust APIs and omnichannel platform make it ideal for startups, SMEs, and enterprises seeking scalable, reliable, and efficient communication solutions.

MSG91 Specifications

  • Interactive Voice Response (IVR)
  • Call Recording
  • Call Monitoring
  • Call Reporting And Analytics

MSG91 Features

AI-Enabled Chatbot

This feature provides a full-time virtual assistant that engages customers instantly, answers queries, and guides them through their journey. Customers receive intelligent responses in real time, with the option to seamlessly switch to a human agent when needed for personalized support.

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Unlimited Agents

Users can scale their team without restrictions, allowing unlimited agents to collaborate, assist, and serve customers efficiently. This flexibility ensures every interaction is handled effectively, enabling businesses to meet growing demands while maintaining high-quality support across all communication channels.

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Workflow Management

The software streamlines operations by organizing customer interactions, lead tracking, and order processing. It allows teams to automate repetitive tasks, prioritize activities, and ensure that every workflow step aligns with business processes, improving efficiency and overall productivity.

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Video Call

This feature enables real-time video communication and screen sharing, enhancing virtual interactions. Users can conduct face-to-face meetings, demonstrate products, or provide guidance remotely. It bridges communication gaps, improves understanding, and allows clear, interactive engagement with customers anytime, anywhere.

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Analytics

Users gain actionable insights through advanced analytics, tracking customer behavior, agent performance, and operational trends. This feature supports data-driven decision-making, enabling businesses to refine strategies, identify opportunities, optimize processes, and deliver better experiences while continuously improving performance metrics.

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Pros And Cons of MSG91

Pros

  • Automated scheduling simplifies recurring customer reminders

  • Clear documentation supports reliable channel fallback

  • Template management helps standardize messaging workflows

Cons

  • Sandbox testing capabilities remain somewhat limited

  • Advanced testing tools are currently insufficient

MSG91 Reviews

Total 25 reviews

4.7

All reviews are from verified customers

Rating Distribution

5

Stars

68%

4

Stars

32%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

DV
Devesh V.

Education Management, 51-100 employees

More than a year

4.0

“clear reports”

Pros

The reports and analytics tools are pretty powerful. Plus they're not difficult to figure out which makes tracking things much simpler.

Cons

The platform feels more geared toward developers and programmers than regular users.

Rating Distribution

Ease of use

10

Value for money

7

Customer Support

8

Functionality

7

DT
Dhanshree T.

Non-Profit Organization Management, 11-50 employees

Free Trial

4.0

“quick messaging feature”

Pros

Getting started with it was simple and it gets the job done in very little time.

Cons

I haven't come across anything wrong with it.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

8

Functionality

8

GB
Ganesh B.

Media Production, 11-50 employees

Less than a year

4.0

“user friendly interface”

Pros

Its interface is user friendly. It also comes with an API which makes integration with third party applications convenient. Another plus is the transparent pricing, along with a cost estimate calculator that helps with planning expenses.

Cons

Pricing runs a little higher compared to average SMS gateway providers. Customer support is not available 24x7 and there is no live chat option either.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

7

Functionality

8

Frequently Asked Questions

Does MSG91 have a mobile app?

Yes, MSG91 has a mobile app for Android and iOS users.

What types of pricing plans does MSG91 offer?

MSG91 offers pricing plans tailored to different business needs, including the Live Chat plan at $0/month, Free plan at $0/month, Basic plan at $40/month, and Premium plan at $80/month. Get in touch for a personalized MSG91 price estimate.

What level of support does MSG91 offer?

MSG91 offers support through phone, email, chatbot, FAQs, a help center, and a knowledge base.

What other apps does MSG91 integrate with?

MSG91 integrates with platforms, such as Freshworks, Google Sheets software, Zoho CRM software, Shopify software, Webengage, Microsoft Excel software, and Moengage.

Who are the typical users of MSG91?

MSG91 features are used by organizations across multiple industries and sectors, including fintech, healthcare, technology, and e-commerce.

Does MSG91 offer an API?

Yes, MSG91 offers an API.

What language does MSG91 support?

MSG91 primarily supports the English language.